Presented to the Market Research Society (MRS) Research Live jury on 27 September 2023, as a submission for the Innovation of the Year Award 2023. Nominated for Innovation of the Year as one of three finalists (https://www.mrs.org.uk/awards/mrs-awards). We present Inspirient's Generative AI solution for trustworthy automated analyses of customer insights / survey / opinion polling data. Our system automates the complete analytical process from raw data to presentation-ready customer / citizen insights, thus helping researchers, marketing executives and the public sector quickly understand the opinions of their target demographics. To this end, our hybrid approach combines GPT-style Large Language Models (LLMs) with our own proprietary probabilistic expert System, the Inspirient Automated Analytics Engine (https://www.inspirient.com/architecture/). The live demo that was presented as part of this pitch closely follows the introductory video at https://www.youtube.com/watch?v=C7uu4syiorM

1. Pitch for
Research Live Innovation of the Year Award

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1
Dr. Georg Wittenburg and Dr. Guillaume Aimetti
Co-founders of Inspirient
Inspirient’s pioneering, truly intelligent
automation of analytical reasoning
enables companies to address their most
pressing bottleneck in getting value out
of data―the lack of qualified analysts
Brief Introduction

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Everyone in $26.3B1 Market Research / Opinion Polling market
wants faster and better insights
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I wish I could deliver my clients
more than Excel files – at these
margins it’s impossible!
Susan, Panel Consultant
I wish I could deliver high-quality
insights faster – but my researchers
are at max capacity!
David, Project Manager
It’s 2023, cars drive themselves –
why the hell am I still pivoting this
data in Excel!!!
Amy, Insight Lead
Panel Provider Research Agent Enterprise Client
1. IDC Worldwide Customer Intelligence and Analytics Applications Software Market Shares 2021 (link)
Business Need

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Inspirient’s AI-driven data analysis autonomously reasons
about data and prepares key deliverables
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Raw survey data
(Excel, SPSS, CSV, ODBC)
From raw data to insights in minutes instead of weeks!
Automatically discovered
insights, incl. …
 Data standardization
 Quality assurance
 Expert-level statistics
 Insight discovery
 Deliverable generation
… at the click of one button!
Our Innovation

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GmbH.
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Our solutions helps analysts, statisticians and insight managers
to get to deeper insights in less time…
4
Before Inspirient
• Analytical deep-dives, e.g., multivaria-
te regressions, take up to two weeks
• Limited to few professionals with
advanced training
• Carried out selectively only on key
dimensions of the data
With Inspirient
• Analytical deep-dive completed
automatically with ca. 15 minutes
• Equally available to all employees
at Kantar Public
• Applied at scale to all datasets that
meet prerequisites (automated check)
Alice, Senior Opinion Researcher
11 experience years at Kantar Public
It used to take me two weeks to do this, now I get
all possible variations done for me in 15 minutes!
Note: Full case-study available at https://www.inspirient.com/case-studies/survey_analysis_automation.php. Name changed to preserve privacy
Target Audience

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…allowing Inspirient to push the envelope in how efficiently
relevant results can be delivered
5
0
1000
2000
0 1000 2000 3000 4000
Insight
relevance
Speed to insight
Key players in market for survey analytics1
Not viable
Currently
not feasible
Medium
High
Months Weeks Days Minutes
Hours
Low
Strategic push
Objective:
Highly relevant
insights, available
immediately
DIY Analytics
Survey Analytics
& Dashboarding
Data Viz
Survey Platforms
Automated
analytics
1. Tools compared for their analytical capabilities post data collection
Differentiation

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Let me show you…
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Impact

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Under the hood Inspirient’s proprietary Automated Analytics Engine
applies best-practice statistical reasoning to any structured dataset
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Inspirient’s Cloud UI
This system autonomously generates all survey
deliverables from data—no analyst required
Inspirient’s Hybrid AI that autonomously applies analytical reasoning
Technology

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GmbH.
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8
Inspirient offers SaaS-based
AI-enabled survey analytics
Product
• AI-enabled Survey Analytics – from raw data to the
most relevant insights within minutes, incl.:
 Data consolidation and standardization
 Quality assessment and cleaning
 Expert-level survey analysis and insight mining
 Generation of textual/visual deliverables
 Conversational exploration of trustworthy
survey results via ChatGPT / GPT-4
Customer Segments
• Enterprise customer insight teams who are missing
out on insights into their data
• Panel providers and research agencies who want to
scale their business and improve their value-add
Pricing Options
• Annual licenses for unlimited exploration / synthesis
• Volume-based billing for back-office automation
Conclusion

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2023
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Inspirient
GmbH.
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rights
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9
Dr. Georg Wittenburg
Phone: +49 30 2007 4820
Email: georg.wittenburg@inspirient.com
Web: www.inspirient.com