brand marketing, public relations, corporate communications

1. about.me/raphaelcouderc
+33 (0) 7 8411-1426
10 years of proven track record
09/2017 - current Founder • STRATMAKER
International PR and Corporate Communications consultancy, Branding and digital marketing
services for SMEs seeking to scale up their reputation and influence across European markets.
01/2017 - 07/2017 Global Head of Brand and Corporate Communications • KLB GROUP
In connection with the group’s IPO at the London Stock Exchange Group: Reposition the
brand's reputation and influence infrastructure - Design and deploy an internal, external
and hybrid communication strategy in 42 countries–Team Management across 15 offices
Southern & Western Europe, UK, Greater China, Africa, LATAM, Mexico, USA & Canada.
05/2010 - 06/2016 Head of Marketing & Communications, Data Release Policy France • GfK
In a context of digital transformation, revitalize the group's leadership in France by
activating its repositioning across staff, clients, partners, media and stakeholders.
Responsible for marketing and communications unit (PR, social media, events, digital
marketing, branding, sales support kits) - Head of confidentiality and data release policy.
04/2009 - 02/2010 Country Public Relations Manager •MSL GROUP
Develop public relations and product placement strategies in France by proposing targeted action
plans in the media landscape - Write and distribute press releases, update the database, process
journalists' requests - Monitor operations and report to NatkinPress’ clients. (Philips, Rothschild
Retail, SELL, PEGI, Advantage West Midlands, Expansion Express, Vidal, Merck Millipore, Safran)
09/2008 - 03/2009 Global Communications Specialist •FRANCE24 TV
Support the launch of the channel and its international deployment 2 years after its creation,
while consolidating its brand image through the holding of internal and external events.
01/2008 - 08/2008 Sport Coach, Fencing Saber• CFA & STANFORD ATHLETICS
Teaching of technical and tactical fencing skills through individual lessons and group courses,
from 1 to 40 people. - Development of game strategies. - Monitor progress and performance
by providing constructive feedback and encouragement.
09/2006 - 07/2007 Countries Chief Press Officer • CNN INTERNATIONAL
Responsible for public relations strategy in France, Belgium and Switzerland. - Write press releases,
press kits, ensure the translation of documents and their distribution. Support the regional
marketing manager in the consolidation of partnerships, advertising campaigns and goodies.
09/2005 - 07/2006 Broadcast Public Relations Specialist • HOPSCOTCH PR GROUP
Develop product placement and CEO speaking engagements in the French audio-visual
landscape. - Prepare press releases and other relevant material for national and regional
journalists. - Monitor, analyse and report on the effectiveness of media coverage. (Panasonic,
Yahoo, Flickr, Expedia, Harley-Davidson, NFL, EA Sports, Kelkoo, Intel Corporation)
01/1995 - 12/2004 Athlete • FIE INTERNATIONAL FENCING FEDERATION
High-level fencer, 10 times medallist on National Championships (FFE), 1st European Cup stage
(FIE), ranked among Global Top 15 (as at 13th
) and 4th French in the World Cup stage (FIE).
Education
2007 ISEG Business School Paris
Bac+5 – Master ‘s Degree Advertising and Communication (Paris, 2007)
Bac+3 – Bachelor’ s Degree Marketing (Toulouse, 2005)
2004 Student/Athlete Fencing, Pradeau High-School Tarbes
Bac+2 – BTEC Higher National Diploma, Sales & Marketing (BTS Action Commerciale)