1. Date and place of birth: 18/07/1973, Naples/Italy
Nationality: Italian
Marital status: Living common law
1 daughter (born in October 2009)
Place of residence: Reggio Emilia
Education: 2001 – Bachelor’s Degree Communication Studies - University
degli Studi di Salerno; Thesis: How to produce consumers:
Globalization and Brand-network
1996 - Diploma Management Entertainment Company (post-diploma)
Foreign languages:
English: intermediate
Understanding Speaking Writing
Listening Reading Spoken Interaction Spoken Production
English C1 C1 B2 B2 B2
Levels: A1/A2: Basic user - B1/B2: Independent user - C1/C2: Proficient user
Driving Licence: B
Other information:
• From year 1994 to year 1997 assistant director for different movies
(http://www.imdb.com/name/nm0148449/ - http://www.mymovies.it/cast/?id=27398)
• Director of “eXtra” a short film (1997), documentary on migrants,
the documentary was selected from Senate of Berlin and won the
social short movie Festival of Milan
• Scout from 1986 - Scout Master from 1996 (educator for boys and
girls from 8 -17)
Surname and Name: CERASO Oreste

2. WORK EXPERIENCE
From year 2015
Company: FERRARI S.p.A.
Role:
• Attività Sportive GT Sales & Senior Account
(reporting to Scuderia Commercial & Marketing Director)
Main activities/responsibilities:
• Responsible for drafting contracts
• Responsible for prospecting, scouting and definition of new partners
• Responsible for relationship and marketing activations for all partners
during the racing season
• Responsible for the sponsorship budget
• Responsible for the brand positioning on Racing Cars (Challenge and
GT) and all materials related to the racing activities
• Ensure that the scouting is in line with the Ferrari brand
• Ensure that all partners achieve their objectives during each racing
seasons
• Ensure that during the relationship we are building trust between the
Partners and Ferrari team involved in the different steps/processes
• Ensure that all Partners activities and needs are recognized
• Provide ideas, plans to the Partners for their activation
• point-of-contact and point-of–access for Partners to the Ferrari
contractual proprieties
Main skills and competences learnt: work in discontinuity; planning;
teamwork, problem solving, mediation capability, win win solutions, budgeting
From year 2008 to year 2015
Company: FERRARI S.p.A.
Role:
• Attività Sportive GT Sales & Senior Account
• Scuderia Senior Account (UPS, HUBLOT, KASPERSKY)
• FDA Sales & Senior Account
Main activities/responsabilities and the skills was the same with a
different perimeter

3. From year 2006 to year 2009
Company: FERRARI S.p.A.
Role: Event Marketing Manager
(reporting to Ferrari Commercial Director)
Main activities/responsibilities:
• Responsible for the events planned for tour customers and prospect
• Responsible for the budget of the single events (main events:
Celebration for Ferrai 60 Years; Ferrari 60 Relay; Paris en Rouge (12
cylinder rally); Preview 430 Scuderia, Ferrari California unveiling two
events in the same time Maranello/Los Angeles; Daytona Celebration
Rally Classic Ferrari Car )
• Concept ideation, presentation of the briefing to the suppliers,
coordination of suppliers to setup the event.
Main skills and competences learnt: relationship with providers; problem
setting; workflow
From year 2005 to year 2006
Company: NeworkEvents
Role:
• Manager Multi Media Team – Torch Relay Torino 2006
(reporting to CEO Nework)
Main activities/responsibilities:
• Creation and definition of the "working program" for the Multi Media
Team (photographer, cameraman and editor) managing goals
(coordination with Press Office, assigned budget, coordinating press
offices local institutions, respecting the timing and modalities),
coordinating and mediating the different needs of the entities involved in
the project (TOROC, the local institutions, law enforcement, CONI,
Sponsor).
• Coordination with other media partners (SportItalia, NBC)
From year 2002 to year 2004
Company: Ferrari S.p.A
Role:
• Publishing
(reporting to Communication and Brand Director)
Main activities/responsibilities:
• Concept ideation, presentation of the briefing to the graphic design
agencies, coordination of photographic agencies and copy, editing and
control of the printing process. Projects brought to completion:
monographs of the cars Ferrari and Maserati (Enzo, Challenge Stradale,
612 Scaglietti, F430, Maserati Spider and Coupe, Quattroporte), creation

4. of brochures and press kits for the Group events (press conferences,
openings showrooms and shops, presentations F1). Total 150 annual
productions.
• Ferrari yearbooks 2002-2004: editorial coordination, photo selection,
editing and pagination supervision.
• Multimedia projects: definition of the storyboard, the presentation of
briefings to production agencies, the choice of location and the shooting
coordination. Projects followed: the video launch new cars (Enzo,
Challenge Stradale, 612 Scaglietti, F430), Ferrari and Maserati corporate
video.
• Photo shoots of vehicles (between photographers followed, Michel
Compte, Frank Orel, Enzo Isaia, Max Sarotto, Dino Eisele, Donato Di
Bello, Michael Lange, William de Micheli, LaPresse).
• Coordinator for the project of digitizing the archive video and photo of
Ferrari and Maserati (Ajaris Arkmedia and software).
I authorize the treatment of my personal Data according to the Italian D. Lgs 196/03