1. Expo Pro
Exhibition Operations and Marketing Communications
Campaign Kick-off Packages
helping you to get the most out of your next important exhibition

2. Established in 2009, Xcellent!
Events and Marketing delivers
specialist international B2b
marketing & event management
services and in-house
workshops.
Delivering practical solutions to
you, gained from over 21 years
worth of experience within
international events and
exhibition production
management and marketing
communications management.

3. Expo Pro - Exhibition Campaign Kick-off Packages
Delivering all of the essential exhibition activities to you in one practical
package. Pick out only what you need and
Go Expo Pro
Pre Event Operations and Marketing Expo Pro
Expo
Pro Plus
Advanced
Expo Pro
1. Develop Key Theme, Campaign Strap line and Key
Messages & Promotions Plan √ √ √
2. Produce Onsite Event Bible & Staff Brief - including 'Are you
chewing gum' onsite hints and tips workshop √ √ √
3. Establish KPI Goals √ √ √
4. Conference Speaker Biography and Submission
Development √
5. Show guide Listings & Logo - via EAM username &
password and staff attendance registration √ √ √
6. Events website and email footer upload (using official
show graphics) √ √ √
7. Best of Show Awards submission & entry √
8. Branded staff kit and event giveaways creation √ √
9. QR code generation √ √ √
10.Onsite event branded datasheets √ √
11.Onsite research development and upload online - for
additional onsite engagement and future demands insight √
12.Social Media content creation (pre-event and onsite) √ √
13.Corporate Presentation / picture based show reel film √
14.Pre-event meeting online booking facility √ √
15.Database marketing (own dbase) & official event invite
mailing √ √ √
16.Database marketing (trade show producer's marketing
opportunities) √ √
17.Show Preview content (250-500 word promotional article) √ √ √
18.Media Kit (PR, onsite data sheets? USB) √ √ √
Onsite & Post Event
19.On-Site build up project management and booth staffing /
sales greeting / onsite research POA POA POA
20.Show Review (onsite audio-boom & social media) √ √
21.Post event follow up & post event article and lead chaser √ √
Expo Pro Package TOTAL £1,970 £3,125 £4,375
Post Event - Research & Newsletters - price on application (POA)
22.Key Headline Development & Findings from Research
23.Newsletter content development
24.Write stories for newsletter & 2nd Edits
25.Upload newsletter content onto campaign monitor

4. About Us
Beverley Rose- Ölmez is the owner of Campaign Kick-off Packages – part of Xcellent!
Events and Marketing.
Beverley has over 21 years of experience within international Event and Exhibition Production
and Marketing Communications Management gained via working for clients, agencies and
international trade show producers.
Delivering B2b marketing and events management services and workshops to Industry, Alliances,
Trade Associations and Development Agencies. Specialist experience within the following
sectors:
 Aviation
 Engineering Design
 ICT & Digital
 Manufacturing
 Process Industries and Composites
 Sustainability / Renewables
 Field and Motor Sports
Other Services - Campaign Kick-off in house workshop titles:
 'How to get the most out of your next international exhibition'
 'How to develop market research for awareness and commercial gain'
Nominated finalist UK Interim Manager of the Year Awards 2014 (Marketing) I UK Register of Learning
Providers (UKPRN) No :10053959 I CIM Diploma in Marketing 1994 (Durham University)
Contact us
br@xcellenteventsuk.com
+44 (0) 7960 93 48 06
www.xcellenteventsuk.com