Simon Wootton was employed by Reef EMEA from June 2007 to 2009 as the European Marketing Director based in France. During this time, he displayed extensive knowledge of the board sports industry and developed the best marketing ever seen at Reef. He managed to rejuvenate the Reef brand to reach today's youth culture, developed a marketing strategy linking marketing to sales, created a successful marketing campaign, and launched new European websites. He kept strict control of his budget and coached his team with respect, talent and passion. The letter writer, Jean-Philippe Torgue, VP/General Manager of Reef EMEA, was happy to provide more details about Simon Wootton's employment.

1. VF International Sagl
Via Senago 42 E
Centro Open Space 01 – Stabile C
6912 Pazzallo – Lugano
Svizzera CH
Tel: +41 (0) 91 960 92 00
Fax:+41 (0) 91 960 93 00
www.vfc.com
Lugano, Friday 6th
March 2009
To Whom It May Concern:
Simon Wootton was employed by Reef EMEA from June 2007 to 2009. He was recruited to be the
European Marketing Director based in France, responsible for the European / African continents, plus the
Middle East. During this time, he displayed his extensive knowledge of the board sports industry to
develop the best marketing ever seen at Reef.
Without any doubt on my behalf, Simon was one of the strongest additions to our team - passionate about
the surf industry, but also a strategic thinker. Simon is first and foremost a truly genuine person with
strong personal values including respect for his colleagues and a devotion to his work, family and friends.
In a two year period, Simon managed to rejuvenate the Reef brand to reach the youth culture of today. He
developed the PMI (Product Marketing Initiative) strategy linking marketing directly with sales, created
the “Free” marketing campaign in 2008 that is being used globally today and launched both the European
internet and extranet sites. He kept a strict control of his budget and finally, coached his team with respect,
talent and passion. Simon has played an active role in our efforts to globally align and evolve our
marketing at Reef.
I am happy to provide more detailed information and please feel free to contact me on my cell phone:
00.41.79.24.86.748.
Sincerely,
Jean-Philippe Torgue

2. VP/ General Manager REEF EMEA