Swot analysis on reliance trends

1. SWOT ANALYSIS
ON RELIANCE
TRENDS (TZZV)
BY:- RAJUSINGH
RAJPUROHIT

2. Company Profile :-

3. strenghts
• Good location - Kuvadva road is a well-known area with high
population area.
• Established brand name - Reliance is a well-known brand in India that
has a good reputation for quality and affordability.
• Wide range of products - Reliance Trends offers a variety of clothing,
footwear (not available in our store), and accessories for men,
women, and children.
• Affordable pricing - Reliance Trends offers products at affordable
prices that attract customers from different socio-economic
backgrounds.

4. Weaknesses
• Limited differentiation - Although Reliance Trends offers a wide range
of products, there is a lack of differentiation from its competitors in
terms of design and quality.
• Inadequate customer service - There could be concerns regarding the
level of customer service provided by the store.
• Underdeveloped online presence- The store is not having online
presence which could deter younger or tech-savvy customers.

5. Opportunities
• E-commerce expansion - The store could benefit from expanding its
online shopping platform to cater to a wider audience.
• Increased marketing efforts - Reliance Trends could invest in more
promotional and advertising activities to reach out to a larger
customer base.
• Expansion - There could be potential to open more varity of trends
(footwears, digital, fresh) in same location for better visibility and
accessibility.
• Personalization - There could be opportunities to provide
personalized styling services to customers to enhance the customer
experience.

6. Threats
• Competition - Reliance Trends is likely to face stiff competition from
various local and national clothing retailers, which could impact
customer retention and acquisition (E.g. Zudio)
• Economic slowdown - A slowdown in the economy could lead to
reduced customer spending on non-essential items.
• Changing customer preferences - Customers' preferences for fashion
could shift, and Reliance Trends may not be able to keep up with the
latest trends, resulting in a loss of market share