smu MBA assignments Fall 2014

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ASSIGNMENT
Drive Fall 2014
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
Subject code & name MB0052 - Strategic Management and Business Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
Q. No Question and Scheme of Evaluation Marks Total
Marks
1 Describe the role of five major participants in the Strategic
Management Process (SMP) of a company.
10
Description of the role of 5 participants (BoD, CEO, corporate planning
staff, senior managers and Consultants)
10
2 Differentiate between mission and vision of a company? Explain
with examples.
10
Meaning and explanation of mission statement of a company with
examples
Meaning and explanation of vision of a company with examples
5
5
3 Explain in detail Porter’s four generic strategies.
10
Explanation of Porter’s generic strategies
(Cost leadership, Focuses cost leadership, differentiation, focused
differentiation)
10
4 Differentiate between core competence and distinctive
competence.
10
Explanation of core competence with examples
Explanation of distinctive competence with examples
5
5
5 Define the term ‘industry’. List the types of industries. How do
you conduct an industry analysis?
10
Definition of ‘industry’
Mentioning the types of industries
Explanation on conducting industry analysis (including steps to be
followed)
3
2
5

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6 What is meant by ‘structure of an organisation’? Describe the five
major structural types or forms of an organisation.
10
Meaning of ‘structure of an organisation’
Description of the 5 structural types
2
8