smu assignment spring 2016

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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 1
SUBJECT CODE &
NAME
MB0039 –Business Communication
BK ID B1622
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain briefly the characteristics of communication.
Characteristics of communication 10 10
2 What is the importance of Kinesics and Proxemics in communication? Explain
with examples.
Importance of Kinesics with example
Importance of Proxemics with example
5
5
10
3 Differentiate between open and closed questions with examples?
Effective Questioning 10 10
4 Imagine a new product from kids’ apparel industry. Write a persuasive letter to
customers, persuading them to buy your company’s product.
Choosing the product and describing in letter
Persuading the customer to buy it
5
5
10
5 List the types of business reports. Explain them.
Types of Business Reports 10 10
6 Write short notes on:
a) Topic Based GDs
b) Case Based GDs
a) Topic Based GDs
b) Case Based GDs
7
3
10
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