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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE &
NAME
BBA 403 - International marketing
BK ID B1714
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Explain the meaning, need and significance of international marketing.
Meaning
Need
significance
3
4
3
10
2 Discuss the indicators of economic condition of a country.
Economic condition indicators 10 10
3 Culture is an invisible barrier to international trade. Discuss.
Discuss the statement 10 10
4 What is branding? Discuss branding decisions.
Meaning
branding decisions
5
5
10
5 What is the mode of entry adopted by McDonalds? Discuss the various modes of
entry in international business.
Mode of entry by McDonalds
Modes of entry
3
7
10
6 Write short notes on:
a) Transfer pricing
b) Trade fairs
a) meaning of transfer pricing
b) meaning and benefits of trade fairs
5
5
10

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Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.