smu assignment spring 2016

1. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 4
SUBJECT CODE &
NAME
BBA 403 - International marketing
BK ID B1714
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Differentiate between Domestic Marketing and International Marketing. Elaborate
on the benefits of International Marketing and write a short note on Barriers to
International trade and marketing
A Differences between Domestic Marketing and
International Marketing
Benefits of International Marketing
Short note on Barriers
4
4
2
10
2 Write short note on:
1. Perfect competition
2. Oligopoly
3. Inflation
4. Mixed Economy
5. Fiscal Policy
A Perfect competition
Oligopoly
Inflation
Mixed Economy
Fiscal Policy
5*2 10
3 Explain the basic legal systems prevailing around the world and the legal issues
in International Business
A Legal Systems
Legal Issues in International Business
5
5
10
4 Discuss Foreign Direct Investment. Write short notes on :
1. Licensing
2. Joint Venture
3. Franchising
4. Contract Manufacture
GetAnswersonwww.smuhelp.com

2. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com
A Foreign Direct Investment
1. Licensing
2. Joint Venture
3. Franchising
4. Contract Manufacture
4
1.5*4
10
5 Define Product Life Cycle (PLC), Advantages and Disadvantages of Product
Customization and discuss on Global Product Planning
A Product life cycle (PLC)
Advantages and Disadvantages of Product
Customization
Global Product Planning
3
4
3
10
6 Explain on the various aspects related to dumping. Define transfer pricing and its
objectives. What are Letters of Credit (LCs) in marketing arena?
Various aspects related to dumping
Definition of transfer pricing
Objectives of transfer pricing
Letters of Credit
4
2
2
2
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
GetAnswersonwww.smuhelp.com