SEM 3 IB SUMMER 2014 ASSIGNMENTS

1. ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDIB (SEM 1)
SUBJECT CODE &
NAME
IB0011– International Marketing
BK ID B1199
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Discuss the different management orientations of a company. How does it affect
international marketing?
Management orientations
Effect on international marketing
6
4
10
2 It is very important to analyze the politico- legal environment of a country in
international business. Comment.
Discuss the statement 10 10
3 Compare GATT and WTO and discuss the implications of WTO on international
marketing.
Comparison
Implications of WTO
5
5
10
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there
and what are the other international market segmentations?
Nestle’s segmentation
Bases of segmentation
3
7
10
5 Write short notes on:
a) International packaging
b) International logistics planning
a) role and problems with packaging
b) meaning and components of logistics
5
5
10
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2. 6 Select a product of your choice for export and explain how you will do the pricing
and costing of that product.
Choosing the product
Export pricing and costing
2
8
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.