Sunburn is a large electronic dance music festival held annually in Goa, India. It features multiple stages showcasing various genres of EDM simultaneously over 4 days. In 2017, the festival was held at Gokarna beach and attracted over 200,000 attendees from India and abroad. The festival is organized by Percept company and offers music, entertainment, food and shopping.

2.  Sunburn is a commercial EDM (electronic dance music)
Festival held in the beach and party
It was previously in Candolim, Goa, India every year. It
is Asia's largest music festival. The festival is an
of Music,Entertainment, Food and Shopping, and was
by CNN in 2009 as one of the Top 10 Festivals in world . The
Festival is organized by Percept company owned
by Shailendra Singh . Spread over 4 days, the festival has
multiple stages with artists playing simultaneously.

4. Previous Sunburn Fest. In India
 Sunburn Goa 2007 - December 28–29 at Candolim Beach
 Sunburn Goa 2008 - 27–29 December at Candolim Beach Goa
 Sunburn Goa 2009 - 24-hour festival club Butter
 Sunburn Goa 2010 - 27–29 December at Candolim Beach
 Sunburn Goa 2011 - 27–29 December at Candolim Beach
 Sunburn Goa 2012 - Dec 27, 28 &29th at Candolim Beach
 Sunburn Goa 2013 - 27–29 December at Candolim Beach
 Sunburn concerts in IITs, NITs, IIMs & Other Colleges 2014
 Sunburn Goa 2015 - 4 day event at Vagator, Goa. On November 20, 2015 .

5. Sunburn Festival 2007 2008 2009 2010 2015 2016 2017
Attendees 10,000 20,000 35,000 86,490 1.00.000 160000 200000
Artists 36 45 66 92 120 200 250
Local audience 1,500 3,500 5,000 10,200 26,000 38000 50000
National
audience
5,500 10,000 18,000 22,215 30,000 56000 70000
International 3,000 6,500 12,000 22,075 32,000 43000 50000
Fan Base 3,000 6,500 12,000 30,000 53,000 71000 85000
Activities
Stalls 10 30 65 90 30 70 100
Flea Market Yes Yes Yes Yes 20 yes yes
Fire Jugglers Yes
Volleyball court Yes Yes yes yes
Massage centre Yes
Spa Yes No
Rock climbing Yes Yes Yes Yes yes yes
Mechanical bull Yes
Digital photo
zones
Yes YES yes yes

10. Sunburn 2016 pricing

11. Special Offering By Sunburn

12. Sunburn Goa 2015 to host David Guetta, Deadmau5, Martin Garrix -- It was diverse genres of
electronic dance music including trap, dub step, drum n bass, hard style, house, tech house,
deep house, electro, psy-trance and electronica.
This year's theme is "The Living Flame!” We are all sparks ready to ignite,
when we come together we become the light. This theme speaks to us
about the fire in our hearts, that burning desire to create and share our
community. Through music, dance, art, building, gathering and
connecting we celebrate our inner flame.

14.  The 2017 Bangalore theme will be based on
Peace sign which is very much required in India
Which is a developing nation where politics are
Playing unfair and youth is the one which is getting
Affected due to which their shouldn’t be any cause of
Riot or bad habits .
They need to be remember that peace is the most important thing
That matters for everyone happiness and the message will be convey through our
music ,art, concerts .

15. It has a population of about 8.42 million and
a metropolitan population of about 8.52 million, making it
the third most populous city and fifth most populous
urban agglomeration in India. Located in southern
India on the Deccan Plateau, at a height of over 900 m
(3,000 ft.) above sea level, Bangalore is known for its
pleasant climate throughout the year. Its elevation is the
highest among the major cities of India.

18. Transportation
Railway
 A rapid transit system called the Namma Metro is built. A 7 km (4.3 mi) stretch from
Bayappanahalli to MG Road was opened to public on 20 October 2011, while another 10 km
(6.2 mi) stretch from Malleswaram to Peenya was opened on 1 March 2014. Once completed,
this will encompass a 42.3 km (26.3 mi) elevated and underground rail network comprising 41
stations. It is expected to connect central locations in Bangalore to the airport
near Devanahalli as well as the Chikballapur regions. This much delayed project is the city's
primary response to the worsening city transport infrastructure which has become a major
deterrent to continued business growth.
 Bangalore is a divisional headquarters in the South Western Railway zone of the Indian Railways.
There are four major railway stations in the city: Krantiveer Sangolli Rayanna Railway
Station, Bangalore Cantonment railway station, Yeshwantapur junction and Krishnarajapuram
railway station, with railway lines towards Jolarpettai in the east, Chikballapur in the north-
east, Guntakal in the north, Tumkur in the northwest, Nelamangala in the west, Mysore in the
southwest and Salem in the south.

19. Airways
 Bangalore is served by Kempegowda International
Airport (IATA: BLR, ICAO: VOBL), located at Devanahalli, about 40 kilometres (25
miles) from the city canter. It was formerly called Bengaluru International Airport.
The airport started operations from 24 May 2008 and is a private airport
managed by a consortium led by the GVK Group. The city was earlier served by
the HAL Airport at Vimanapura, a residential locality in the eastern part of the
city The airport is third busiest in India after Delhi and Mumbai in terms of
passenger traffic and the number of air traffic movements (ATMs).[ Taxis and air
conditioned Volvo buses operated by BMTC connect the airport with the city.

20.  Theatre, music, and dance
 Bangalore is home to the Kannada film industry, which churns out about 80 Kannada movies each year. Bangalore also
has a very active and vibrant theatre culture with popular theatres being Ravindra Kalakshetra[ and the more recently
opened Ranga Shankara. The city has a vibrant English and foreign language theatre scene with places like Ranga
Shankara and Chowdiah Memorial Hall leading the way in hosting performances leading to the establishment of the
Amateur film industry.[ Kannada theatre is very popular in Bangalore, and consists mostly of political satire and light
comedy. Plays are organized mostly by community organisations, but there are some amateur groups which stage
in Kannada. Drama companies touring India under the auspicies of the British Council and Max Müller Bhavan also
performances in the city frequently . The Alliance Française de Bangalore also hosts numerous plays through the year.
 Bangalore is also a major centre of Indian classical music and dance. The cultural scene is very diverse due to
mixed ethnic groups, which is reflected in its music concerts, dance performances and plays. Performances
of Carnatic (South Indian) and Hindustani (North Indian) classical music, and dance forms like Bharat Natyam
, Kuchipudi,Kathakali, Kathak, and Odissi are very popular . Yakshagana, a theatre art indigenous to coastal Karnataka
often played in town halls. The two main music seasons in Bangalore are in April–May during the Ram Navami festival,
and in September–October during the Dusshera festival, when music activities by cultural organisations are at their
peak. Though both classical and contemporary music are played in Bangalore, the dominant music genre in urban
Bangalore is rock music. Bangalore has its own subgenre of music, "Bangalore Rock", which is an amalgamation
rock, hard rock and heavy metal, with a bit of jazz and blues in it .

21. 2017 Sunburn Location Gokarna beach
The Gokarna beach forms the coast of the town and is followed by Main
beach in northern direction while the other four beaches lie to the south.
Gokarna Main Beach is mainly used by Indian pilgrims. Main Beach is a
long open beach, known for surfing. Kuddle and Om are around 6 km
from Gokarna town along a muddy hill; they are accessible by rickshaw or
foot. Half moon and Paradise are beyond Om beach and are accessible
only by foot or boat. Nirvana beach is accessible by boat and road from
Kumta town. Om beach is named so because it is shaped like the
auspicious ॐ Om symbol. Om beach is the only naturally Om-shaped
beach. Om beach attracts local tourists on weekends. It has a few shacks
and eateries, and also boat service to other beaches.

22. Gokarna beach

25. Location To Gokarna beach
 Gokarna can be reached by buses and maxicabs from Kumta (30 km), Ankola (26 km)
and Karwar (59 km) on National Highway 17 (NH-17). Karnataka State Road Transport
Corporation (KSRTC) runs long-journey buses from cities
like Panaji, Bangalore and Mangalore. Private buses (Vijayan and Roadlines - VRL,
Sugama, Sea Bird, etc.) operate night journeys from the capital city of Bangalore to
Gokarna daily.
 It can be reached by Konkan Railway on the Mumbai to Mangalore route
or Goa to Mangalore route. The railway station (called Gokarna Road) is 6 km from
the town. The station has a retiring room at a nominal price. Many important trains
like Matsyagandha Express, And Mangalore Local and DEMU local are the Daily Local
Trains halt here.
 The nearest airports are Goa International Airport at Goa and Mangalore
International Airport at Bajpe,Karnataka are the nearest Airport's to reach at Gokarna.

26.  Market segmentation is a marketing strategy which
involves dividing a broad target market into subsets
of consumers, businesses, or countries that have, or
are perceived to have, common needs, interests,
and priorities, and then designing and
implementing strategies to target them .

27.  Product - The Product should fit the task consumers want it for, it should work and it
should be what the consumers are expecting to get.
 Place – The product should be available from where your target consumer finds it
easiest to shop. This may be High Street, Mail Order or the more current option via
e-commerce or an online shop.
 Price – The Product should always be seen as representing good value for money.
This does not necessarily mean it should be the cheapest available; one of the main
tenets of the marketing concept is that customers are usually happy to pay a little
more for something that works really well for them.
 Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent
times, Social Media are all key communication tools for an organization. These tools
should be used to put across the organization's message to the correct
audiences in the manner they would most like to hear, whether it be informative or
appealing to their emotions.

28.  People – All companies are reliant on the people who run them from
front line Sales staff to the Managing Director. Having the right people is
essential because they are as much a part of your business offering as
the products/services you are offering.
 Processes –The delivery of your service is usually done with the
customer present so how the service is delivered is once again part of
what the consumer is paying for.
 Physical Evidence – Almost all services include some physical elements
even if the bulk of what the consumer is paying for is intangible .

29. Product – The Sunburn itself is the product as in terms of festival and customer is
demanding the Electronic dance Music , DJ’s , Party .
Place - The place we selected is Gokarna Beach in Bangalore which is easily accessible to
the customer as explained in terms of transportation population level , city popularity level .
Price – The price level is customer satisfaction and good valued which is starting from Rs.-
12,500 to Rs. - 3 lacs. And above depending on the customer paying capacity .
Promotion – The sunburn Fest. Usually use social media advertisement , Personal Selling ,
Advertising as in Billboard's .

30.  People - the advertising, public relations, media, digital, entertainment, sports,
fashion, music and content domain related people are required in Sunburn Fest .

31.  Processes – Sunburn is a festival which delivers the joy of music in form of
electronic dance 3 days best experience of your life – food , activities , party , a
platform to show your talent , a platform to meet new people and get to know
various cultures .
 Physical evidence – In sunburn Fest. Customers gets the real evidence and
memory of lifetime by getting involve and getting lost in the fest. Music and
dance .