detailed about MICE Tourism

1. MICE TOURISM
SUBMITTED TO :
VINAY KUMAR SIR
ASSISTANT PROFESSOR
MTTM
MAHAJANAS PG CENTER
SUBMITTED BY
PRAJWAL M
MTTM IST YR
MAHAJANAS PG CENTER

2. What is MICE ?
Meeting
Corporate conferences
Ex. Board meetings for corporate
Groups, financial seminars for overseas
investors
Incentive (Travel)
Trips planned by companies as a reward or
training for employees also called corporate
incentive/training tour
Ex. Awarding ceremony or reception are
conducted by the head office directors for
high-performing employees
Convention
General assemblies , academic conferences
hosted by international and academic
organizations
Ex. World Congress of Architecture
Event/Exhibition
Cultural and sporting events, as w3ell as
trade shows and exhibitions
Ex. IAAF World Championship in
Athletics…ect

3. IN DETAIL :
Meetings :
It is a general term which indicate the number of
people in one place, to confer or carry out a particular
activity
Incentives :
“simply put, it is a tool for motivating people involved
in an organization success – Employees, dealers,
Distributers, Sales people, consultants and last but not
least, even key customers, it is also means of rewarding
them for a job well done or excellent sales results.

4. Conventions:-
conventions are generally largely meetings with some
form of exposition or trade show included. A number
of Associations have one or more conventions per
year . These conventions raise a large part of the
association budget.
Exhibitions:-
Events at which products & services are displayed.
An exhibitions may simply be a few table- top booths
designed to display goods & services.

5. MEETINGS PROCESS

6. TYPES OF MEETINGS
 Theatre
 Classroom
 U – Shaped
 Hollow square setup
 Octagon setup

7. MEEETING PLANNING :
 PRE MEETING ACTIVITIES :-
•Plan meeting agenda
•Establish meetings objectives
•Predict attendance
•Set meeting budget
•Select meeting site
•Select meeting facility
•Select hotel
•Negotiate contracts
•Plan exhibitions
•Create marketing plan
•Plan travel to & plan from site
•Arrange ground transportation
•Organize audiovisuals needs

8. ON SITE ACTIVITIES:
•Conduct pre – event briefing
•Prepare executive plans
•Move people in/out
•Troubleshoot
•Approve invoices
 POST MEETING ACTIVITIES
•Debrief
•Evaluate
•Provides recognition & appreciation

9. Conventions:
Conventions are generally largely meetings with some form of exposition or
trade show included. A number of Associations have one or more conventions
per year . These conventions raise a large part of the association budget.
A TYPICAL CONVENTION FOLLOWS A FORMAT LIKE THIS:-
 Welcome/Registration.
 Introduction of president.
 President’s welcome speech, opening the convention.
 First keynote address by a featured speaker.
 Exposition booths open.
 Several workshops or presentations on specific topics.
 Demonstrations of special topics.
 Vendor’s private receptions.
 Dinner.
 Convention center closes.

10. Convention services for incoming tourist:
Transportation
Hotels & Motels
Restaurants
Attractions
Suppliers & etc…

11. EXHIBITION PROCESS:

12. TYPES OF EXHIBITIONS:
 Trade & Industrial Fairs.
 Combined conferences & exhibitions
 Company product launches.
 Consumer & Public Exhibitions.
 Public exhibitions.
 Garden festivals.
 Company “In – House” Events.
 Prospective staff interview.
 Product launching.
 Other Exhibitions / Display Attractions.
 Manufactures' Promotions.

13. INCENTIVES:

14. Incentive Travel:
 Incentive travel refers to the segment of business travel that
uses the allure of a trip as an incentive or reward for
achievement.
 A Typical example of incentive travel would be a company-
paid vacation to a resort for top-performing salespersons.
 Sometimes this type of vacation will include motivational
seminars, morale-building activities, and other activities that
build upon a gathering of employees.
 Incentive trips also can include business-related group
activities, such as the introduction of new products or
promotional campaigns, or training programs for employees.

15. INCENTIVE TOURISM DESTINATION NEED TO PERFORM WELL IN TRAVEL FOLLOWING
CRITERIA:
•Service level
•Safety & security
•Accommodation cost
•Scenic beauty
•Varieties of activities for all tastes
•Sightseeing & cultural attractions
•Modern technical system
•Sport & recreational facilities
•Unusual destination
•Climate
•Public transport
•Duration of flight

16. Top Mice destinations of world
• Singapore
• Shanghai
• Kualalumpur
• Bangkok
• Honkong
• Seoul (Korea)
• Vienna (Austria)
• Guangzhou(China)
• Frankfurt , Dusseldorf, Hamburg
(Germany)
• Paris (France)
• Barcelona (Spain)
• Geneva (Switzerland)
• Stockholm (Sweden)
• Jakarta

17. MICE TOURISM IN INDIA

18. Delhi - Infrastructure and location make Delhi a popular destination for
exhibitions and events. Delhi has venues like The Ashok Hotel, the
Habitat World Convention Centre, Vigyan
Bhawan, and luxury hotels Taj Palace, Maurya Sheraton and Le
Meridien.
Noida and Gurgaon - Noida and Gurgaon in NCR are also popular
destinations and are known for state-of-art facilities.
Shimla / Manali - Shimla and Manali are one of the upcoming
and ideal destinations for holding conferences as most of the
hotels provide facilities for conferences and its scenic beauty
allows you to enjoy in pleasurable activities and also provides
peace of mind. The conference In Shimla few of the hotels
providing such facilities are The Oberoi Cecil, Windflower Hall,
Hotel De Park and Grand Leela Regancy etc. Some of the hotels
in Manali are Span Resorts, Apple Valley Resorts and The Manali
Inn etc.

19. Jaipur - Jaipur city founded in year 1728 has many conference
venues including B. M. Birla Science center, ITC Rajputana,
Clarks Amer and Mansingh Tower all providing world-class
facilities.
Hyderabad- Hyderabad, the Information Technology city of India
is also an emerging MICE destination of India. Beside the
numerous heritage monuments, Hyderabad has some
sophisticated venue. One of the most popular business venue of
Hyderabad is Hyderabad International Convention Centre
(HICC). This building is one of the favorite site for conventions,
seminars and meetings. It has an capacity to accommodate
5000 people for convention, 500 for seminar and 50 for meeting.
This venue has already hosted number of prestigious
international and national conferences.

20. Mumbai - Mumbai has many mice facilities. It is the
busiest centre in west India and has many prime venues
like The Renaissance Hotel and Convention Center.
Chennai - The ITC Park Sheraton, Le Meridien and
The Park Chennai, Chola Sheraton, Fisherman's Cove,
Hotel Radisson and Taj Connemara are high-end luxury
hotels geared to host meetings and conventions.
Kolkata - Kolkata has many five star facilities and more
are coming up like Kolkata convention centre.
Agra-Agra famed for the symbol of “epitome of love”,
Taj Mahal has some excellent venues to hold
conferences, conventions and meetings. It is a fine city
that is appropriate for both heritage and business tour.
The Jaypee Palace Hotel and Convention Centre are
the best place to hold conferences, conventions and
meetings.

21. Thank You
Conclusions:
 MICE industry is a highly sophisticated industry and
requires very high degree of coordination and specialized
expertise.
 The investment required to open up a conference hall is
very high and also to invite foreign delegates a lot of
official documents are required like visa etc.. thus to reap
the benefits of the industry a public-private partnership is
required.
 With Indian economy rising with a GDP of 6-7 % India
has a huge potential of being a premier MICE
destination.