BBA UPM 2014 Subject : Marketing

2. SHARING EXPERIENCES
• All about SIC
• Creating Atmosphere
• Marketing Plan & Strategy
• Ultimate Drivers
• Branding and Sponsorship
• Product, Services & Facilities
• Events & Promotions
• Recommendation & Conclusion

3. ALL ABOUT SIC
Sepang International Circuit was officially opened
on March 9, 1999 by former Prime Minister Tun
Dr. Mahathir Mohamad. It was completed in a
record 14 months and with the recognition of its
ultramodern facilities, it was given the honour to
incorporate the F1 logo in its name.
Situated 85km from the Kuala Lumpur city centre,
it is accessible via modern North-South
Expressway, Railway Links and a network of
Highways. Being closely situated to the Kuala
Lumpur International Airport makes it an ideal
place for world-class international events.

5. Spectators
• 130,000 at a time
• 32,000 for Main
Grandstands and
Corporate Suites
• 18,500 for Grandstands
K and F
Grandstand
• The 1.3 km long double
frontage Main
Grandstand presents a
view of the circuit’s
longest straight.
Track
• Track length of 5.543
km, 15 turns and 8
straights with access
speeds of more than
300km/h.
CREATING ATMOSPHERE

6. Main Facilities
• 33 Pits
• Race Control Room
• Time Keeping Room
• Paddock Clubs
• Management Offices.
Administrative Block
• Welcome Centre
• Sepang Circuit Shoppe
• Automotive Museum
• Restaurant
• Medical Centre
Safety First
• Welcome Centre
• Sepang Circuit Shoppe
• Automotive Museum
• Restaurant
• Medical Centre
CREATING ATMOSPHERE

7. SIC
Association
/ Organizer
Corporate /
Company
Car & Bike
Club
Audience

8. ELITE RACERS LOCAL DRIVERS
FAN CLUB MUSIC LOVERS
AUDIENCES

9. INTERMEDIARIES
Association
/ Organizer
Corporate /
Company Car & Bike
Club

13. “Whatever the occasion, your special
event will truly be an extraordinary
experience at Sepang International
Circuit”

14. FACILITIES & RATE

18. MARKETING PLAN FOR
FORMULA ONE 2014

23. RECOMMENDATION
Events
• Sepang Marathon
• Sepang Cycling Challenge
• Endurance Challenge
Facilities
• Renovation
• Extension
• New building for car and motor container

24. CONCLUSION
Even though motorsport has its own niche market,
SIC has done a good marketing plan and strategy by
targeting the right customers and sponsors. They
also maintain a good relationship to sustain mutual
benefits for both parties.

25. Thank You
Rozaidi Jamaludin (EX02895)
Hafizullah Mohd Amin (EX02906) Famy Bin Suardi (EX02908)
Keng Yip (EX02890)