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Radio Today FM89.6

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Radio Today FM89.6's Profile, which is the 1st private Radio Station in the Bangladesh.
http://radiotodaybd.fm

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Radio Today FM89.6

  1. 1. www.radiotodaybd.fm
  2. 2. VISION: Promoting Bangla music and to create social awareness for nation building activities. SLOGAN: All Day, All Hits MISSION: Social Integration. PROGRAM FORMAT : Infotainment TARGET GROUP : Youth, Mass & Class VISION & MISSION
  3. 3. • Name : Radio Broadcasting FM (Bangladesh) co. Ltd. • Type : Private Limited Company. • Station Name : Radio Today • Year of Incorporation : 2005 • Business : Radio Content Production and Broadcasting. • Commencement : May 2006 • Frequency : FM 89.6 • Transmission Power : FM Transmission 10 KW • Broadcasting Stations : DHAKA , CHITTAGONG, COX’S BAZAR, SYLHET, BOGRA, KHULNA, MYMENSINGH, BARISAL • Coverage Area : ±50 km Radius. • Equipment : USA, Europe, Japan, Australia. • Radio Automation Software : Audio Vault, AVAR, Music Master, Traffic 2000. • Total Man Power ( Present ) : 180 COMPANY PROFILE
  4. 4. Managing Director Executive Director Board Of Directors HEAD OF PROGRAM & CREATIVE HEAD OF MARKETING HEAD OF SALES HEAD OF ENGINEERING SERVICE CHIEF NEWS EDITOR HEAD OF ADMIN HEAD OF FINANCE HEAD OF ON-AIR OPERATION =============== HEAD OF GREEN RADIO WEB MANAGER HEAD OF OFF-AIR PRODUCTION CREATIVES & GRAPHICS COMPANY PROFILE
  5. 5. STANDARDS OF ETHICAL CONDUCT: STATEMENT OF ETHICAL VALUES: Members of the Radio Today family are committed to the highest ethical standards in furtherance of our mission of media and public service. • INTEGRITY - We conduct ourselves with integrity in our dealings with and on behalf of the Company. • EXCELLENCE - We conscientiously strive for excellence in our work. • ACCOUNTABILITY - We are accountable as individuals and as members of this family for our ethical conduct and for compliance with applicable laws and company policies and regulations. • RESPECT - We respect the rights and dignity of others. • Pure Entertainment • Promote Original music and content • Promote new talents. • Promote Social Awareness message . • Fair Dealing. • Individual Responsibility and Accountability. • Respect for Others. OPERATION ON ETHICS, SAFETY & WELFARE
  6. 6. COMPLIANCE ISSUES : • Installed all safety equipment's as per the law. • Safe guarding personal information's. • Group Life insurance . • Practice fire drill. • Bulletproof jacket and helmet for journalist to cover news from dangerous situation. • Equal Opportunity for Employer. • Non Discrimination/Non Harassment. • Environment Health and Safety Principals. • Security Ensuring. MOTIVATION AND RECREATION : • In house celebration of all national festivals. • In house celebration of our staffs birthday, anniversary and achievements. • Annual Party. OPERATION ON ETHICS, SAFETY & WELFARE
  7. 7. LIFE @ RADIO TODAY
  8. 8. RADIO TODAY COVERAGE AREA
  9. 9. ALL EIGHT BROADCASTING STATIONS COVER TOTAL POPULATION OF ± 84.14 MILLION
  10. 10. NEW PROGRAMS 2014
  11. 11. Morning Express – Saturday to Thursday @ 7:30pm Morning Express .
  12. 12. OMG(Ohmygod) – Saturday to Thursday @ 12pm OMG is a girl based show. Hosted by two female RJ (broadcaster). In the show the two broadcaster emphasis different issues, current trends in a witty way in there own way.
  13. 13. FM Mama! – Saturday to Thursday @5PM FM Mama is a funny and witty show. Where we can see the reflection of this mama generation. On the show FM Mama there is a quiz for everyday which takes place from 5-10 PM. The winner gets a reward of 300 BDT which called mama salami
  14. 14. Boombox – Saturday to Thursday@10 PM Boom box is the show where we would like to BOOM the listeners choice and participation. This is more like a music oriented program where we play songs according to the listeners’ request. And listeners take part directly thru’ phone.
  15. 15. PAAP –Every Friday Night @ 12:30am PAAP is a one hour long drama. The main theme of the drama is to sketch the sins of the human being in a scary way.
  16. 16. ThursdayNightSaga – Every Thursday @ 12.30am Thursday night Saga is based on the all suspense character of ages such as Sharlock Holmes, Feluda , Masud rana. It’s a dramtic story read out program where we read out all the stories of the famous writers. Currently we are reading Sharlock holmes series of Sir Arther Conan Dowel.
  17. 17. RadioGaanBuzz – Every Friday @10 PM It’s a show where we are giving a platform to the new promising singers. We invite songs for the newcomers who loves music if we found that they got the talent then we invite them to sing live onto our studio.
  18. 18. Movie Masti – Every Friday @2:15PM Movie Maasti is a musical show where we would play only the movie tracks.
  19. 19. Hot FM – Every Friday @6PM In the show hot FM all the party and club mixes are played.
  20. 20. NEWS Everyday @ 8:45am, 1:45pm, 6:45pm 10:45pm, 11:45pm News Partner : Voice of America
  21. 21. Picchi Kotha With unicef Been awarded the best program 2013 by the Asia Pacific Broadcasting Union, ABU
  22. 22. Weather Update -Every 5 hours
  23. 23. PROGRAMS
  24. 24. May-August 2013 Dhaka- 2000 Cox’s Bazar- 300 Khulna - 500 Mymensingh - 500 Chittagong- 1000 Sylhet- 500 Bogra - 300 Barisal - 200 TOTAL : 5300 The facts presented are Radio Today FM 89.6 in-house survey. Conducted May-August 2013 in its eight(8) broadcasting cities that are Dhaka, Chittagong, Cox’s Bazar, Sylhet, Khulna, Bogra, Mymensingh and Barisal. The results shown are in average. AGE GROUP : 15 - 60 Years ( MALE & FEMALE ) SAMPLE SIZE :
  25. 25. Radio Listening Habit Which time do you listen to the radio?
  26. 26. Overall Favorite Radio Station Favorite Radio Station?
  27. 27. Listeners Dislikes on Radio What do you dislike on radio?
  28. 28. Preferred Devices For Listening Radio How do you listen to the radio?
  29. 29. Listeners Most Preferred Contents on Radio What do you listen the most on radio?
  30. 30. Time Spend Listening Per Day How long do you listen to the radio?
  31. 31. • Branding activities indoor & outdoor. • Graphics designing and creativity. • Distribute drinking water bottle at different point of Dhaka city. • Maintaining connectivity with “listeners” through organizing concerts, listeners party, prize giving or quiz winner ceremonies. • Arranging programmers for our valuable clients. • Outdoor on-air studio. • Observing traffic week . • Station & Rj promotion. • Bill boards. • TV commercial. • Paper & magazine adverts . • Partnership with commercial and non-commercial group event. • Promote and participant in different government programs. • Gift vouchers from participant companies like CONCORD, FIESTA restaurant, STAR- CINEPLEX. MARKETING ACTIVITIES
  32. 32. Ice creamania 2014
  33. 33. Bijoyer Golpo 2014
  34. 34. CONCERT
  35. 35. Tissue Distribution
  36. 36. Sports Branding Bangladesh VS Pakistan
  37. 37. Sports Branding Bangladesh VS Pakistan
  38. 38. Event Partnership
  39. 39. Rally and Road Show World Telecommunication and Information Society Day 17th May 2013
  40. 40. CORPORATE SOCIAL RESPONSIBILITIESO U T D O O R A C T I V I T I E S
  41. 41. Media Partnership
  42. 42. Traffic Week
  43. 43. Winter Clothes Distribution 2013-14 at Lalmonirhat & Kurigram.
  44. 44. Eid Clothes Distribution 2013 at Chittagong
  45. 45. AIDS TRAFFIC AWARENESS DENGUE ANTI-SMOKING TREE PLANTATION GREEN ENERGY Bird Flu BREAST FEEDING BREAST CANCER EVE-TEASING ANTI-CORRUPTION UN MOTHER LANGUAGE DAY CORPORATE SOCIAL RESPONSIBILITIES O N - A I R A C T I V I T I E S
  46. 46. OURRESPECTED CLIENTS
  47. 47. ACHIEVEMENTS
  48. 48. Picchi Katha A Children’s program of Radio Today 89.6 fm Bangladesh has been awarded the best program 2013 by the Asia Pacific Broadcasting Union, ABU at their 50th General Assembly held in Vietnam recently.
  49. 49. unicef “ Meena Media Award ” 2013 For Radio Journalism
  50. 50. Award from Rain Forum Water Aid Bangladesh 2013 For Awareness campaign on Rainwater Harvesting System
  51. 51. unicef “ Meena Media Award ” 2012 For Radio Journalism
  52. 52. “HSBC – THE DAILY STAR” Climate Award 2011
  53. 53. “Superbrand” 2009 - 2011
  54. 54. unicef “ Meena Media Award ” 2011 For Radio Journalism
  55. 55. PRIME BANK AWARD “Best FM Radio ” 2010
  56. 56. Thank You RADIO BROADCASTING FM ( BANGLADESH ) CO. LTD. 34, Kemal Ataturk Avenue, Awal Centre 13/F & 19/F, Banani, Dhaka -1213, Bangladesh +(880) 2 9820370-4 +(880) 2 9820369 +(880) 2 9821027 +(880) 2 9821486 info@radiotodaybd.fm /RadioTodayFM89.6 www.radiotodaybd.fm

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