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I N D E X
I N T RO D U C T I O N p 3
B I O G R A P H Y p 4
S E RV I C E S p 5
S TO R E B R A N D I N G p 1 1
B R A N D C O L L A B O R AT I O N S p 1 3
P R E S S p 1 6
C O N TAC T p 2 0
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I N T RO D U C T I O N
Edition byTLC can transform a resort boutique
into a desirable retail destination
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This premium service spans merchandise sourcing to store design
and branding, staff training, exclusive designer collaborations
with world-famous names from Missoni to MatthewWilliamson,
and ready-to-wear resort collections created on demand.The
result is luxury retail that greatly enhances the guest experience.
4. 4
B I O G R A P H Y
Edition by TLC Chief Creative
Officer, Preston Schroeder is a
recognised tastemaker and retail
expert with a style pedigree born
of 20 years in the fashion industry.
Schroeder’s ethos is to create retail
experiences that are luxurious and
relaxed:lifestyle stores that attract &
delight women,men and children.
Schroeder was Director of Retail at One&Only from 2009 to 2015.
During his tenure, he placed the group firmly on the fashion
map among luxury resorts. One&Only NEO boutiques at Reethi
Rah, Palmilla, CapeTown, Le Saint Géran and Ocean Club were
all curated by Schroeder.These resort boutiques became retail
destinations on a par with luxury stores in the fashion capitals
of the world.
NEO boutiques stocked a custom mix of over 100 brands, from
big names such as Stella McCartney andVictoria Beckham to
swimwear specialists Melissa Odabash and Mara Hoffman, plus
emerging designers. Exclusive collaborations were forged with
Missoni, Christian Louboutin, Linda Farrow andAnya Hindmarch.
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S E RV I C E S
Sourcing product that can live in your specific resort door.
Local products, including crafts that are relevant and specific to
each resort.
REGIONAL READY-BOUGHT MERCHANDISE SERVICES
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S E RV I C E S
Proposing co-branded product opportunities with international
brands (your resort and third-party brands), and manage the
development of these products, such an candles, fragrances
and gifting.
GLOBAL SPECIAL MERCHANDISE SERVICES
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S E RV I C E S
Developing collaboration merchandise between international
designer/brands and local artisans/indigenous craftspeople in
resort territories, and helping to manage product development.
REGIONAL SPECIAL MERCHANDISE SERVICES
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S E RV I C E S
Creating luxury, guest-centric shopping experiences that greatly
improve a resort’s retail offering. Retail stores can be redesigned
and repositioned to enhance the guest experience.
STORE DESIGN & RENOVATION
10. 1 0
S E RV I C E S
Staff training is provided on all products to ensure the team is
well-versed in product selection.The resort’s retail team is dealt
with directly and receives consistent sales support.
STAFF TRAINING
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S TO R E B R A N D I N G
Edition by TLC advisory service can help maximise a luxury
resort’s retail offer, enhancing the guest experience and adding
value to your property.
Stores are redesigned into beautiful, atmospheric, user-friendly
spaces that showcase product effectively and invite guests to revel
in the joy of shopping.As retail becomes theatre, a resort store
becomes a destination in itself.
Curated resort collections feature premium designer brands,
emerging talent, exclusive collaborations and artisanal pieces.
From apparel to accessories and beauty to home furnishings,
the retail mix is fully customisable to each resort’s brand style,
demographics and location, and selected to appeal to an audience
of discerning, trend-aware world travellers.
The service includes retail concepts and realisation, visual
merchandising and guidelines, brand scouting, collection editing,
exclusive collaborations, seasonal and themed selling, pop-up
stores, events and marketing campaigns.
14. B R A N D C O L L A B O R AT I O N S
1 4
A partnership with the world-renowned Italian fashion house
created a capsule collection of coveted items, including a
beach dress, kaftan and playsuit in a bespoke print designed
exclusively for One&Only.
MISSONI FOR ONE&ONLY
15. B R A N D C O L L A B O R AT I O N S
1 5
PREVIEW
An inspired collaboration with Matthew Williamson
resulted in an exclusive collection of beachwear and dresses
in the British designer’s signature vibrant, boho style.
MATTHEW WILLIAMSON FOR ONE&ONLY
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O N L I N E P R E S S
‘The world’s best pop-up stores‘CNTRAVELLER.COM, SEPTEMBER 2015 by FIONA JOSEPH
Read full article
Its boutiques have long stocked covetable
designer holidaywear,but a new and exclusive
clothing line is set to take One&Only resorts’
fashion credentials a step further
‘
‘TELEGRAPH.CO.UK,AUGUST 2015 by CLAIREWRATHALL
Read full article
The man we trust for bikini advice‘ ‘COUNTRYANDTOWNHOUSE.CO.UK, JUNE 2015
Read full article
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C O N TAC T
info@editionbytlc.com
EMAIL
www.editionbytlc.com
WEBSITE
