The document discusses the evolving definition of mobile technology, emphasizing that it encompasses various devices and contexts beyond traditional computers. Key trends highlighted include the importance of location, user expectations for mobile experiences, and the concept of 'one web' as a mobile-first approach. The text also suggests potential opportunities for integrating ambient intelligence and real-time data into mobile marketing strategies.

1. How I learned to stop worrying and love the future. (Mobile)

2. Gene Ehrbar with ISITE Design ISITEDesign.com CMSMyth.com DaretoDelight.com

3. Defining mobile? Definitions are tricky; experts disagree.

4. http://mobileportland.com/videos/myth-mobile-context

5. Defining mobile: Post PC - Anything not tied down to a fixed location, screen, and a keyboard.

6. Mobile Edge Cases: In-dash car systems. Kiosk. They are fixed, you are not.

7. Mobile context is not a silver bullet and can lead to assumptions: 60% of mobile users are using their device while watching TV.

8. Defining mobile: Odd screen size, odd input type, anything not “keyboard, mouse, screen, desk.”

9. Defining mobile: An amalgamation of converging technologies. Phone, tablet, computer, media (web, audio, video, text, voice).

10. Defining mobile: A love child of the internet and the phone.

11. Expectations: DNA starts with the mobile phone, and some users have never experienced the OS “crash.” “ mobile phone is the mother zombie”

12. Result: Higher user expectations for quality & reliability of experience.

13. Slideshare: http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu

14. “ Usable Mobile Web” is table stakes: Twitter: @caseorganic

15. Result: Mobile is more. Location, touch, accelerometers, sensors, etc. Landscape is not settled.

16. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

17. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

18. Location Available via native apps & mobile web In-person/in-situ use cases in support of digital marketing efforts Strong POCs completed internally Opportunities in the pipeline

19. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

20. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

21. “ One web” Leverage mobile-first approach

22. “ One web” Leverage mobile-first approach

23. “ One web” Leverage mobile-first approach

24. “ One web” Markup is the same. Displaying at format appropriate to screen size.

25. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

26. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

27. Ambient Intelligence Contextually-relevant real-time data Traffic visualization

28. Opportunities: Marketing campaign/event support Limited time/scope Clearly-defined KPIs Surprise & Delight potential

29. Example: Geoloqi – Send yourself a location aware text message from the future.

30. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

31. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

32. Key Trends:

33. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

34. Key Trends: Location, location, location. “ One web” Ambient Intelligence Online/offline hybrid games Data mash-ups

35. Mash-ups Publicly-available data Client-proprietary data User-generated content Combination creates unique value

36. “ It’s 1997 all over again” Everybody needs “it” but nobody knows what, why, or how Thought experiment: if we could go back 14 years, knowing what we know about the web now: What would we get right the first time? What would we do differently?

37. Gene Ehrbar with ISITE Design isitedesign.com/team/gene-ehrbar @pdxGene @ISITE_Design