2. Compan
history
marketin
g
BCG
innovatio
n
storylin
e
MESSAGE FROM
Junaid jamshed
Founder of J.
The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan with a blend of
modernism. For this purpose, we initiated with reworking on our Eastern dresses, especially Qameez
Shalwar and made them contemporary with the latest elaborations available. The experimentation with this
rare combination resulted in an increased interest of people toward modified Eastern ensembles, which will
always be in vogue.
5. 4ps of marketing
Product
• Dresses for all ages for men and women
including wedding dresses
• Fragrances, foot wares, bags
• Newly launched food products
6. 4ps of marketing
Price
• Customers for all income ranges i.e. high income
range to low income range
• Dresses starts from 3000
• Bridle dresses starts from 20,000
• Other accessories starts from 2500
7. 4ps of marketing
Place
• Beautifully designed interior
• Main source of attraction of customers
• First outlet in Karachi, kurta Gali
• Now 50 outlets all over in Pakistan
8. 4ps of marketing
Promotion
• Main attraction of J. are active social
media users
• Through online system (Facebook,
Instagram)
10. SWOTanalysis
SWOT
analysis
Strengths
• Quality and satisfaction to customers
• eastern style
• Popularity as a singer
• Easily accessible
• Main focus on market trends
• Perfect combination and matching for
bridle and groom dresses
11. SWOTanalysis
SWOT
analysis
Weakness
• Promotion is less than other
brands
• Not offering any kind of photo
shoots
• Customers are unaware of
trending or new collection
• doesn’t promote their other
accessories
13. SWOTanalysis
SWOT
analysis
Threats
Other best brands as competitors
All these brands are from such a long
time and have a good reputation in
market
Difficult to attract the customers
towards themselves
16. DOGS QUESTION
MARKS
CASH COWS STARS
Marketshares
L
H
L
Market growth
Food items
Fragrances
H
Embroided
dresses
Kurtas
INTERNAL ANALYSIS
17. DOGS QUESTION
MARKS
CASH COWS STARS
Marketshares
L
H
L
Market growth
Maria B
Amir Adnan
H
Junaid Jamshed
Deepak Parvani
EXTERNAL ANALYSIS
18. compan
history
marketin
g
BCG
innovatio
n
Storylin
e Innovation for question mark:
Analyze the demands and trend of the
customers
Generates the new ideas
After analyzing came up with the
different ideas of the different products
Assembles them in a line
Implies these all ideas to make product
innovative
As groom dresses have a demand in
market use your brand name for the
sales of bridle wears and embroidery
dresses
20. storylin
e
storyline
Story line:
Family oriented
This ad is family oriented; describing the relationship
between the parents and son who is living abroad,
Islamic religion, Mughal cast and Punjabi culture and
the family status is joint family system from their look
they are honorable, respective and modern.
21. storylin
e
Story line
demographic
1
d e m o g r a p h i
c
• Age
• Gender
• Family status
• religion
A
g e o g r a p h i
c
• Location
• Climate
• Ethnicity
B
p s y c h o g r a p
h i c
• Social classes
• Mood
• Behaviour
• Psyche
C
b e h a v i o u r a
l
• Attitude
• Happy or sad
• Good buyers or not
D
2 3 4
23. storylin
e
Storyline
Advertisement:
Story line:
• A boy living abroad
• Getting ready
• Memorizing his family
• Coming back to his country
• Sister wedding
• Wedding environment
• Met up warmly
• Fascinating environment
• Appetizing odor of food
• Gift for her sister