it might help others for their work

1. STRATEGIC PLANNING
AT JUNAID JAMSHED
PRESENTED BY
RAVEENA LOHANA
1711280
BBA 7B
PRESENTED TO
SIR ABDUL GHAFOOR KAZI

2. INTRODUCTION
• founder of Junaid Jamshed clothing brand
JUNAID JAMSHED

3. INTRODUCTION
• Junaid jamshed founded in 2002
• Designer wear out for men, women and kids
• Nationally spread in 70+ countries across Pakistan.
Internally has presence of 20+ outlets in different
countries like London, Dubai etc.
• Also known as J.
• J. won award of THE BRAND OF THE YEAR in 2007

4. MISSION STATEMENT
The continuously be innovative with designs that provide
perfect fit and to follow by the quality, simplicity and
authenticity designs.
VISSION STATEMENT
J. has its eyes firmly on expanding to various cities nationally
and internationally as well as diversifying its products range
in line with market trends to become a complete fashion
stop.

5.  GOAL
• J. wants to be market leader in manufacturing and retailing
Pakistani specialist designer wear across the world.
OBJECTIVE
• J.’s objective is to create value and satisfaction for the
customer by offering them good quality of designer outfit.

6. FINANCING STRUCTURE OF J.
S.NO DESCRIPTION AMOUNT
1. Income 10 million
2 Raw material 2.5 million
3 Rent for warehouse 1 million
4 Salaries of employees 2 million
5 Utility bills+ miscellaneous expenses 1 million
Net profit 3.5 million

7. 7 P’S OF JUNAID JAMSHED
• PRODUCT
PRICE
PLACE
PHYSICA
PEOPLE
PROCESS
PROMOTION

8. 7 P’S OF JUNAID JAMSHED
• 1. PRODUCT
Diverse collection of men, women and kids ranging from
semi formal to formal and casual.
SERVICES: J. offers retailing and delivery services.
CORE PRODUCTS: stitched, unstitched clothing,
fragrances, scarfs, cosmetics, shoes and jewelry.
SUPPLEMENTARY PRODUCTS: Air.C, tissue paper, music,
lightening, shopping bags and sanitizers etc.

9. 7 P’S OF JUNAID JAMSHED
3. PLACE
• Their first outlet in Karachi Kurta Gaali
• J. have 70+ outlets across
PAKISTAN
• Proximity to customers
• Proximity to competitors

10. 7 P’S OF JUNAID JAMSHED
• 2. PRICE
J. has designed its pricing for all ranges of income
J. Also offer membership for loyal customers
1. Silver loyalty card 7.5%
2. Golden loyalty card 12.5%
S.NO DESCRIPTION ORIGINAL PRICE
STARTS
SALE PRICE
1. CASUAL DRESS 2500 1300
2. BRIDAL DRESSES 20,000 14000
3. MEN KURTAS 2000 1200
4. OTHER
ACCESSORIES
2000 1000

11. 7 P’S OF JUNAID JAMSHED
• 4. PROMOTION
J. Promote through television (fashion channels)
Internet (yahoo, outlook, Gmail)
Social media (facebook, instagram)
Official website (www.junaidjamshed.onilne.com)

12. 7 P’S OF JUNAID JAMSHED
5. PEOPLE
J. Also known as People’s brand because of humble staff services
4 kinds of people are involved
a. CUSTOMERS
b. SUPPLIERS
c. EMPLOYEES
d. COMPETITORS

13. 7 P’S OF JUNAID JAMSHED
6. PROCESS
j. Has staff to help their customers
Customer can reach through;
1. Online website
2. Retail store

14. 7 P’S OF JUNAID JAMSHED
• 7. PHYSICAL EVIDENCE
Clean and safe
Cooperative staff
Ambiance
Packing
Parking
Supplementary things

15. THANK YOU