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Khaadi
1. Presented By
Manhoor Hashmi
Shabana Shehbaaz
Malaika Hashmi
Zartasha Kiran
Presented to:
Sir Junaid
Department of Computer Sciences
University of Lahore, Sargodha Campus
5. SHAMOON SULTAN
A Pakistani Textile designer,
textile businessmen and founder of
Khaadi, an international retailing
fashion house which produces
"hand-woven" clothing material for
men, women and children as well as
home furnishings clothing line.
6. INTRODUCTION
• In 1998, Started by Shamoon Sultan with offering customers Kurtas and loose
fabric made from hand-woven fabric.
• Core Ideology Hand woven fabric with blend of both eastern and western touch.
• Multinational Pakistani Clothing Fashion Brand.
• In-house dyeing & stitching units and design studio.
• Awards and Nominations.
• Biggest selling shop ever in Pakistan at Dolmen Mall Clifton, Karachi with total of
22,000-square-feet.
7. • Native name: کھاڈی
• Industry of: Consumer Goods
• Founded in: December 13, 1998 (20 years ago)
• Founder: Shamoon Sultan (CEO)
• Headquarter: Pakistan (Karachi)
• Number of locations: 45 stores (approx.)
• Products: Textiles, Apparel
• Website: www.khaadionline.com
9. OBJECTIVES
• Customers' expectations should be fulfilled.
• Responsibility to local and International community.
• Experiment with new ideas.
• Provide competent and ethical management.
• Constantly strive to reduce our costs.
• Business must make a sound profit.
10. FOUR PIECE OF KHAADI
•Products
•Price
•Place
•Promotions
25. • First outlet was opened at Zamzama Shopping Mall Karachi and then in different other
cities of Pakistan.
• Khaadi has its international outlets in Canada, UAE and USA.
• Retail shops are opened at
• Lahore
• Karachi
• Rawalpindi
• Islamabad
• Faisalabad
• Sialkot
and so on.
• Peshawar
• Gujranwala
• Gujrat
• Hyderabad
• Rahim Yar Khan
• Multan
33. SEGMENTATION
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioural Segmentation
Targeting
(Selection of any segment for Business)
Positioning
(Core Ideology)
34.
35. CONCLUSION
• Khaadi will keep improving every year.
• More emphasis on Design Studio.
• Experiment and focus on silks.
• Keep exploring the palette.