2. Direct contact of the extension worker with an individual
person or farmer or form women or youth for specific purpose
Extension worker maintains regular contact with individual
farmers. Practically, this method poses a challenges to
extension workers in terms of the number of individual
farmers to be coverd
8/29/2016
2
3. TYPES OF INDIVIDUAL CONTECT METHOD
Form and home visit
Telephone calls (KISAN CALL CENTER)
SMS
Flag method
Personal letters
Emails
Video calling
Correspondence course 8/29/2016
3
4. INTRODUCTION
Total Indian population - 1.23 BILLION
Total rural population - 874 MILLION (70%)
Total urban population – 363 MILLION (30%)
(census 2011)
8/29/2016
4
5. TELECOM REGULATORY AUTHORITY OF
INDIA(TRI)
914.59 million telecom subscriber in India.
In this 881.4 million are wireless connection and 33.9 millions
are landlines.
The growth rate in mobile phone user
Rural area- 3.07%
Urban area- 2.06% 8/29/2016
5
6. The department of agriculture & cooperation. Ministry of
Agriculture GOI , launched KISSAN CALL CENTER on January
21,2004 across the country to deliver extension service to the
farming community.
The purpose of call center is to respond to issues raised by
farmers instantly, in the local language.
8/29/2016
6
7. KISAN CALL CENTER
Toll free no – 1800-180-1551 through out the country.
Service period 6am -10 pm during working day except on
Sunday and gazetted holidays.
Beyond these hours call attend in IVRS mode.
8/29/2016
7
8. DETAIL OF THE SCHEME
The real challenge for policey maker in India is the transfer of
technology because of
large population
huge geographical area
lack of funds
lack of experienced human resources in transfer of
technology
8/29/2016
8
9. So KISAN CALL CENTER scheme will be economic
and time saving scheme for EXTENSION activities
and this helps in continuous two way interaction
among the farmer and extension scientist.
8/29/2016
9
10. INFRASTRUCTURE OF KCC
The kisan call center infrastructure is placed at three
location
Level-1
A professionally managed call center/
Level-2
A response center in each organization , where
service of SMSs are mode available
Level- 3
The nodal cell 8/29/2016
10
11. LEVEL-1
Two Agriculture graduates.
Two computers with internet facility.
Two telephone with headphone and teleconferencing facility.
The entire backup support system consisting of uninterrupted power suplley ,
ac system.
The operator pick up the farmer call, after short welcome message takes
down the basic information and query of the caller and these details fed to
computer.
The operator should know the local language and he should from the rural
background and able to answer most of the question.
8/29/2016
11
12. LEVEL-2
Consists of SMS who are located at their respective place like
research station KVKs , Agriculture colleges .
In case the first level operator is not able to answer the question,
the operator forwards the call to the concerned SMS.
The data relating to the caller including the question asked is also
be transferred to the level 2 functionary on his computer along with
call.
8/29/2016
12
13. LEVEL-3
Consist of a dedicated cell located at the Nodal office. This
would receive the question that have not been answered at
the first and seconds levels.
Appropriate replies to these question would be then farmed
in consultation with the concerned specialists available within
or outside the state, by the nodal cell.
The replies would be sent to the farmers promptly by post/e
mails /fax/telephone etc. within 72 hrs of receipt of the
8/29/2016
13
14. FARMER CALL TO KCC
LEVEL-1 AG GRADUATE PICK UP THE CALL
DATA CAPTURE PERSONAL DETAILS
IF QUERY NOT RESOLVED ANSWER THE
QUERY
FORWARD TO LEVEL -2 IF THE QUERY RESOLVED
IF QUERY NOT RESOLVED CLOSER THE CALL WITH CLOSING
PHASE
INFORM THE CALLER WE SHALL
BACK TO HIM WITH DETAIL IN 72 HRS
FARWARD THE CALL TO LEVEL-3
8/29/2016
14
17. AGRICLINICS & AGRIBUSINESS CENTRES
Better Farming by Every Farmer
The Ministry of Agriculture and farmers welfare,
Government of India, in association with NABARD
has launched a unique programme to take better
methods of farming to each and every farmer
across the country.
8/29/2016
17
18. AIMS-
This programme aims to tap the expertise available in
the large pool of Agriculture Graduates.
Irrespective of whether you are a fresh graduate or
not, or whether you are currently employed or not,
you can set up your own AgriClinic or AgriBusiness
Centre and offer professional extension services to
innumerable farmers.
8/29/2016
18
19. Committed to this programme, the Government is now also providing
start-up training to graduates in Agriculture, or any subject allied to
Agriculture like Horticulture, Sericulture, Veterinary Sciences, Forestry,
Dairy, Poultry Farming, and Fisheries, etc.
Those completing the training can apply for special start-up loans for
venture. Committed to this programme, the Government is now also
providing start-up training to graduates in Agriculture, or any subject
allied to Agriculture like Horticulture, Sericulture, Veterinary Sciences,
Forestry, Dairy, Poultry Farming, and Fisheries, etc. Those completing
the training can apply for special start-up loans for venture.
8/29/2016
19
20. Agribusiness Centres would provide paid services for enhancement of
agriculture production and income of farmers.
Centres would need to advice farmers on crop selection, best farm
practices, post-harvest value-added options, key agricultural information
(including perhaps even Internet-based weather forecast), price trends,
market news, risk mitigation and crop insurance, credit and input access,
as well as critical sanitary and phyto-sanitary considerations, which the
farmers have to keep in mind.
Earn money and prestige by becoming a consultant to farmers
8/29/2016
20
21. As an integral part of this nationwide initiative, specialised
training will be provided to Agriculture Graduates interested in
setting up such a centre. Being provided free of cost, the 2-
month training course will be offered by select institutes across
the country. Initiated by SFAC, and co-ordinated by MANAGE, the
course comprises Entrepreneurship and Business Management, as
well as skill improvement modules in your chosen areas of
activity.
Free Training to set up your Agriclinic or Agribusiness Centre
8/29/2016
21
22. Ceiling of project cost for subsidy has been enhanced to Rs.20 lakhs for an individual
project (25 lakhs in case of extremely successful individual projects) and to Rs.100 lakhs
for a group project.
Depending on the type of venture you want to set up, and with a moratorium of up to 2
years, Agriclinics and Agribusiness Centre Loans can be repaid within 5 to 10 years as per
easy installment plans. The rate of interest, margin and security on loans will be decided
by the respective bank, as per RBI norms.
Depending on your entitlement, you can even apply for margin money assistance.
Bank loans available for Agriclinics and Agribusiness Centres
8/29/2016
22
