1. MOBILE
COMMUNICATI
ON
TECHNOLOGY
CAU(MEGHALA
YA)
 BY:
 TERMARIC
OINAM
 REG. NO. 31206
 Agrl. Extension
• CHAIRMAN:
• Dr. B.
SUDHAKAR
• M.Sc. (Ag)., Ph.d.
• Assistant
Professor.
• Deparment Of
Agrl. Extension
Annamalai
University

2. MOBILE COMMUNICATION TECHNOLOGY IN CAU,MEGHALAY`A

3. Some interesting facts:
 Mobile phones will outnumber people by 2014.
(http://ibnlive.in.com/news/mobile-phones-to-outnumber-human-population-by-2014-say-report/391208-11.html)
 More People Have Cell Phones Than Toilets, U.N. Study
Shows.(2013)
 Indian operators are said to sign up 20 lakh new
subscribers per month
(“The Next Billion Geeks,” The Economist 2010).
 As of March 2013, India’s total mobile subscriber base
amounted to 867.80 million
Telecom Regulatory Authority of India (TRAI)

4. Intelligent Advisory System for Farmers(IASF)
CDAC + DOA (Meghalaya)= IASF (29th Nov . 2012)
Is an advisory system for answering queries related to
farming activities carried out in Northeastern states of
India.
Covers five major farming activities (Insect
Management, Disease Management, Weed
Management, Rice Variety Selection and Fertilizer
Management)

5. 1. Provide improved services to the farming community through
the use of ICT.
2. Advice and help farmers to solve problems related to their
farming activities. Otherwise, they need to contact agricultural
experts and private extension workers.
3. Providing vital and generic information to farmers so that they
get periodic alerts on important/useful tips, ideas, knowhow etc.
4. Updates farmers on latest technology in Agriculture sector for
improved productivity and quality farming.
The main objectives of IASF are:

6. 5. Developing an advisory system which can be extended with any
other types of crops in any State of India.
6. Improving agricultural extension service by using mobile services
so that farmers can send queries about their farming problems from
their mobile device.
7. To develop educational materials to be used by students for their
practical experience with real case scenario.

7. FARMERS
AGRICULTURAL EXPERTS
DEPARTMENT OF AGRICULTURE (DOA)
STUDENTS
RESEARCH SCHOLARS
Beneficiaries of the Project

8. HOW IASF WORKS?
farmer

9. Procedures:
DIRECT QUERY: How to send a query to
expert team
Type "IASF D MEG/MAN YOUR_QUERY"
(meg=Meghalaya man=Manipur )" and send it to 51969
- For example, IASF D MEG How to control Rice Aphids

10. AGRICULTURAL CALENDER: How to get information
about Agricultural Calendar
Type "IASF CAL MEG" (MEG=Meghalaya) and send it to
51969
-
OR Type "IASF CAL MEG MONTH" (month: 1=January
....... 12=December) and send it to 51969
OR Type "IASF CAL MEG MONTH LANGUAGE_ID"
(Month: 1=January ....... 12=December Language ID:
2=English 3=Manipuri 4:Khasi) and send it to 51969

11. CROP INFO: How to get useful crop informations
Type "IASF C MEG" and send it to 51969
- If you are a registered user, you will receive crop info of
your block.
OR Type "IASF C MEG BLOCK_NAME (minimum first
four characters of your block name) and send it to 51969
- You will receive crop info of the given block.
- Ex:iasf c meg myll

12. REGISTRATION: How to register into IASF
A farmer can register into IASF system by sending SMS in the following
format:
Type "IASF R YOUR_NAME,REGION_ID
{3=Manipur 4=Meghalaya),DISTRICT_ID(1=Bishnupur 2=Churachndpur
3=Chandel 4=Imphal East 5=Imphal West 6=Senapati 7=Tamenglong
8=Thoubal 9=Ukhrul 10=East Garo Hill 11=East Khasi Hill 12=Jaintia Hill
13=RiBhoi 14=South Garo Hill 15=West Garo Hill 16=West Khasi
Hill),VILLAGE_NAME" and send it to 51969 }
-Comma separator is compulsory
- Ex: iasf r krishna,3,2,imphal

13. EXPERT: Answer a Query using Mobile:
Answer or Modify a Query: Answering a new query or modifying an existing
query can be done using the following SMS format:
SMS Format: IASF A M query_id solution
For Example: IASF A M 340 This is the solution
Invalidate a solution : Experts can also invalidate a query solution suggested
by IASF's intelligent referencing engine using the following SMS format:
SMS Format: IASF A I query_id
For Example: IASF A I 340
Answer a direct query : Experts can answer direct queries asked by farmer
with following SMS format:
SMS Format: IASF A D query_id solution
For Example: IASF A D 5 This is the solution

14. Instructions:
Please provide spaces in between parameter values.
Keyword and Sub-keywords are NOT CASE
SENSITIVE.
Send Message to 51969.
If one expert answered the query already, then
second expert will receive message indicating solution
is already given by another expert.

15. Sl. No. Operator Tariff
1 Vodafone Rs. 1
2 Uninor 60 paise
3 MTS Rs. 3
4 Videocon Rs. 1
5 Loop Rs. 5
6 Idea Rs. 1
7 Tata Docomo Rs. 3
8 Tata Indicom Rs. 1
9 Aircel Rs. 1
10 Reliance Rs. 3
11 Airtel Rs. 1
12 BSNL Rs. 2
51969 SMS Tariff

16. MOBILE COMMUNICATION
IN OTHER PROJECTS

17. Why Mobile Phones?
The most obvious answer is
the sheer scale of adoption.
In the ten years before 2009,
mobile phone penetration rose
from 12 percent of the global
population to nearly 76
percent(2013).

18. Why Agriculture?
Central Government
Research Labs
State Government
information
Block
Development
Office
Market
Expert Advice from
Agriculture Univers ities &
Research Institutes
farmer

19. The Virtuous (morally good) Circle of Mobiles in Agriculture
1. Access.
2. Affordability.
3. Appliances.
4. Applications.

20. Reducing Transport Costs
 Mobile phones may
help users to substitute
phone calls for travel;
saves on transport costs.
 Transportation cannot
be avoided entirely:
Crops need to get to
customers. Although
mobiles can inform
farmers where they
should travel to market
their crops.
A
B
10 k.m.

21. A Platform for Service Delivery and Innovation
Traditional agricultural extension agents are
increasingly being outfitted with mobile phones
through programs to increase their effectiveness
by networking them to knowledge banks.
Extension can reach more clients through
mobile-based learning platforms—textual or
richer platforms, such as video—that provide
tips to farmers to improve agricultural skills and
knowledge.

22. CABI provides the scientific expertise for Direct2Farm,
:A mobile infomediary service which aims to
make quality, customized information
accessible to farmers.
Short SMS or voice messages deliver the
material, which farmers can then apply to
their business in order to increase
profitability.

23. In India, Nokia has collaborated with
multiple partners across the Indian
government and private enterprises,
including TATA DOCOMO, MSAMB,
Syngenta, Pearson, RML, and
EnableM to create a rich ecosystem to
deliver the services.
INDIAN CONTEXT

24. 1. Basic agriculture
2. Premium agriculture
3. Education
4. Entertainment
Source: Nokia.
Content is divided into:

25. mKRISHI - An Innovative Platform to Deliver
Personalized and Integrated services to Farmers
The mKRISHI application enables farmers to
send queries, comprising of text, voice and pictures,
specific to their land and crop to agricultural experts,
using their mobile phones

26. Select Service Select Crop
Mobile App Flow – Raise Query Service
Record QueryTake PhotoSend Query
Select Category

27. Mobile App Flow – Best Practices
Select Best
Practice
(BP)
Varietie
s
BP for Soil
BP for SowingBP for
Fertilizer
Send
Query

28. Mobile App Flow – Answer
Management
Advise / Answer
Management
Read
Advise

29. Mobile App Flow – Check
Weather
Weather
Forecast
Cloud Coverage Graph (Scrollable)

30. IFFCO Kisan Sanchar Limited (IKSL)
1. The company provides affordable mobile handsets
bundled with Airtel mobile connections.
2. Farmers will get access to a unique VAS (Value
Added Services)platform that will broadcast five free
voice messages on mandi (market) prices, farming
techniques, weather forecasts, dairy farming, animal
husbandry, rural health initiatives, and fertilizer
availability, etc, on a daily basis.

31. Mobile for fishermen
1.Fishermen-friendly
mobile facility which would
provide vital information
like height of sea waves
and weather report.
2. Weather reports, local
news, potential fishing
zone and market price to
the fishermen.
Source: Curt Carnemark, World
Bank

32. Dynamic Market Information
(DMI):
1. Has developed online Dynamic
Market Information (DMI) for 13
major markets of South India
2. It provides data for 152
perishable commodities.
3. The farmers can register freely to
access the data (main impt).

33. Kisan Call Center
Launched-on January 21, 2004 (across
the country)
By -The Department of Agriculture
& Cooperation (DAC), Ministry of
Agriculture, Govt. of India
Timing: 6 A.M. to 10 P.M. (except
on Sundays and gazetted holidays)
Beyond these hours the calls are
attended in the IVRS mode.

34. The purpose of
these call centers is to
respond to issues
raised by farmers,
instantly, in the local
language.
The main objective
of the scheme has
been to make
agriculture knowledge
available at free of
cost to the farmers as
and when desired.

35. Kisan Call Centre (KCC) : Flow Chart
How it works?

36. Lowering the Costs of Information
Source: Adapted from De Silva and Ratnadiwakara 2008.

37. CONCLUSION:
There are a number of challenges to consider when
planning the implementation of mobile technology. Perhaps
the most important of these to consider is the context of the
technology and the requirements of the end user. There is
not one app or one device that will suit all situations in all
countries. Some regions can easily embrace tablets with
advanced apps, whereas other countries may find
information via SMS a better solution.
The technology doesn’t have to be complicated.