Kisan call center is for responding to the issues of the farming community. It enables the farmers to easily access to the various information related to the Agriculture.

1. KISAN CALL
CENTRE
MEENU SAJEEV
MALG18R408

2. Introduction
• The Department of Agriculture and Cooperation(DAC),
Ministry of Agriculture, Govt. of India launched Kisan Call
Centre on January 21, 2004 to deliver extension services to
the farming community.
• The purpose of these call centre is to respond to issues raised
by farmers, instantly, in the local language.
• These call Centres are working in 14 different locations
covering all the States and UTs.
• KCC provides answers to farmers on queries related to
agriculture, horticulture, plant pathology, soil sciences, and
animal husbandry and so on.
• The information dissemination to the farmers is mainly
categorised into three types, namely, information on Pre-
cultivation, Cultivation and Post Cultivation.

3. KISANCALLCENTRE
• Country wide eleven digit number allotted for KCC - 1800-180-1551
• This number is accessible through mobile phones and landlines of all
telecom networks including private service providers.
• Replies to the farmers' queries are given in 22 local languages.
• Call center services are available from 6.00 am to 10.00 pm on all
seven days of the wee

4. Intervention
The major topics handled by KCC experts are as follows:-
• Disease and pest control for different crops grown in the region.
• Good agricultural practices, livestock management, fishery, etc.
• Best practices in agriculture in the state as well as of other states.
• Crop related information in agriculture, horticulture, animal
husbandry aromatic plants, spices, plantation crops, cash crops, etc.
• Vermi-compost, organic farming, including organic plant protection,
etc.
• Information on HYV seeds and nutrient management for different
crops.
• Market related information for different crops in the state.
• Farmer support programmes which are being implemented by the
government of India.
• Agriculture related information that impacts farmers, farming
practices, etc.

5. Level of Operation of KCC
The Kisan Call Center, consists of three levels – namely
• Level-I - the basic Call Center interface, with high quality
bandwidth and local language proficient Agriculture Graduate
sitting at KCC.
• Level-II - Subject Matter Specialists on concerned important
crops and enterprises.
• Level- III - the Management Group to ensure ultimate
answering and resolution of all the farmer's query.

6. Level 1
• L-I personnel are made available to reply instantly.
• Available in all seven days.
• From 06-00 a.m. to 10-00 p.m.
• The call coming to the call center is picked up by an operator
(level –I expert) who after a short welcome message takes
down the basic information and the query of the caller.
• The first level operators preferably would be an agricultural
graduate.
• The operators should know local language.

7. Level 2
• The level –II consists of Subject Matter Specialists (SMS).
• Available regularly in all working days during working hours.
• In case the first level-I Personnel is not able to answer the
question, he forwards (in call sharing mode) the call to the
concerned Subject Matter Specialist.
• The question asked is transferred to the Level-II functionary
to reply the query.
• In case, it is not possible to answer, there is a system to revert
to the caller by post / fax / e-mail or by telephone.

8. Level 3
• The level – III consists of a dedicated cell located at the Nodal
Office, Directorate of Jute Development, Kolkata.
• This would receive the questions that have not been answered
at the first and the second levels.
• Appropriate replies to these questions would be then framed
in consultation with the concerned specialists available within
or outside the State, by the nodal cell.
• The replies would be sent to the farmers promptly by post/e-
mail/fax/ telephone etc within 72 hours.

9. Conclusion
• The Kisan Call Centre is a fusion of two separate technologies,
namely, Information and Communication Technology (ICT)
and Agricultural Technology.
• The software captures callers' details and the query. The
information is processed into an Management Information
System output which helps area-wise, crop-wise and problem
wise analyses within the time-space framework.
• It helps to provides preventive and advance action solutions
from both qualitative and quantitative aspects.
• It also helps to identify pest attacks in any particular
geographical area.
• The information collected is provided to the State Agriculture
Department for taking suitable timely action through
broadcasting on Kisan call centre itself.

10. Reference
• http://djd.dacnet.nic.in/kccdetail.html
• http://agritech.tnau.ac.in/kisan/kisan_concept.html
• https://rkvy.nic.in/static/download/RKVY_Sucess_Story/Madh
ya%20pradesh/Kisan_Call_Centre.pdf