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PROFESSOR JAYASHANKAR TELANGANA STATE
AGRICULTURAL UNIVERSITY
COLLEGE OFAGRICULTURE, RAJENDRANAGAR
SYNOPSIS PRESENTATION
Presented by,
G. Santhosh Kumar
RAM/2022-38
Dept. of Agricultural Extension Education

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KNOWLEDGE , ATTITUDE & PERCEPTION OF FARMERS
USING AGRI MOBILE APPS – A CASE STUDY IN
TELANGANA
Title of the Research Problem
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Advisory Committee
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Chairperson
/ Member
Name Designation
Major Field/
Department
Chairperson Dr. N. Praveen Professor
Extension Education Institute,
Rajendranagar, Hyderabad-
500030
Member Dr. S. Naveen Kumar Subject Matter
Specialist
Agricultural Extension
Education, Krishi Vigyan
Kendra, Bhadradri Kothagudem
Member Dr. D. Srinivas Reddy Field Officer, Cost of
Cultivation Scheme
Agricultural Economics,
College of Agriculture,
Rajendranagar, Hyderabad-
500030
SYNOPSIS

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Introduction
 The use of mobile apps has revolutionized the way Indian farmers access
crucial information, connect with markets, and make informed decisions
about their agricultural practices.
 This technology plays a vital role in improving the livelihoods of rural
households and contributes to the overall development of the agricultural
sector in India.
 In the era of precision farming, Indian farmers face the challenge of
managing a vast amount of data and complex agricultural processes.
 To address this challenge, technology-driven smart mobile apps have
emerged as a valuable solution.

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Introduction
 Rural internet penetration has also seen substantial growth, increasing
from 9% in 2015 to 25% in 2018, with an estimated 251 million internet
users in rural areas.
 India's young population, with around 200 million rural youths
comprising 41% of the total population, is increasingly drawn to
agriculture and related fields as a viable profession.
 This demographic shift indicates a positive trend toward digital
transformation among rural communities, primarily driven by the
enthusiasm and engagement of rural youth.
 Considering this, the current work seeks to study the “Knowledge,
Attitude & Perception of farmers using Agri mobile apps in Kamareddy
district of Telangana State.”

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Hypothesis
There will be significant difference in the Socio -economic characteristics of
farmers in relationship with Knowledge , Attitude , Perception and
Utilization of Agri mobile app services.

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Objectives
1. To study the socio-economic characteristics of farmers in relation to Agri
mobile app services.
2. To assess the level of knowledge among farmers regarding the usage of Agri
mobile apps.
3. To assess the attitude of farmers towards agri mobile apps.
4. To know the perception of farmers towards agri mobile apps.
5. To study the advantages and challenges faced by farmers towards agri
mobile apps

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Technical Programme of Work
 Research Design:
Ex-post facto Research design will be followed for the investigation
 Sampling Procedure:
 Locale of the Study:
The state of Telangana will be purposively chosen for the study.
 Selection of District:
Northern Telangana zone will be selected for the study from that
one aspiration district (Kamareddy) will be purposively selected.

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Technical Programme of Work
 Selection of Mandals:
From each revenue division two mandals will be selected for the
study. Thus, a total of Six (6) mandals will be selected for the study
which has the highest number of beneficiaries.
 Selection of Villages:
From each mandal, two villages will be randomly selected. Thus,
a total of twelve (12) villages will be selected for the study.
 Selection of Respondents:
From each village, ten (10) farmers will be selected randomly. Thus,a
total of one hundred and twenty (120) farmers will be selected.

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Sampling Procedure
Kamareddy
Kamareddy
M1 M2
Yellareddy
M3 M4
Banswada
M5 M6
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V1
V2
V3
V4
V5
V6
V7
V8
V9
V10
V11
V12
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Technical Programme of Work
 Data Collection Methods:
The data collection will be done with the help of a well-structured and
pre- tested interview schedule by adopting personal interview method.
 Statistical tools:
The data collected will be analyzed quantitatively by using appropriate
statistical measurements and tools. The analyzed results will be
interpreted to draw valuable conclusions from the study.

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Variables and Their Measurement
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S. No. Variables Tools for Measurement
Dependent Variables:
1. Knowledge about Agri Mobile apps Schedule will be developed
2. Attitude about Agri Mobile apps Schedule will be developed
3. Perception about Agri Mobile apps Schedule will be developed
Independent Variables:
1. Age Schedule will be developed
2. Education Schedule will be developed
3. Family Size Schedule will be developed

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Variables and Their Measurement
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4. Landholding Schedule will be developed
5. Mass media Exposure Schedule will be developed
6. Extension contact Schedule will be developed
7. Annual Income
8. Possession of Mobile Phonesets Schedule will be developed
9. Farming Experience Schedule will be developed
10. Source of Aghriculture Information Schedule will be developed

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Variables and Their Measurement
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11. Farm Machinery Schedule will be developed
12. Source of Irrigation Schedule will be developed
13. Level of Acceptance Schedule will be developed
14.
Use of Mobile phone for accessing the
Agricultural Information
Schedule will be developed

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Expected Outcome
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1. To improve the knowledge level of farmers regarding the availability and
usage of agri mobile apps .
2. This Study contributes to Understand the attitudes and perceptions of
farmers towards agri mobile apps.
3. Challenges faced by the farmers in utilizing the agri mobile apps.

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References
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Thank You
Submitted by,
G. Santhosh Kumar
M.Sc (Ag) 1st Year
Agricultural Extension Education
College of Agriculture , Rajendranagar.