This summary report looks at the CrowdGuard beta phase from 1. January 2015 to 31. May 2016 during which the CrowdGuard workshop programme was executed in colleges in Delhi NCR and local lead users tested beta versions of the CrowdGuard community app

1. Impact report beta phase
Summary

2. Mission and approach
Theory of change v1 Mission statement
CrowdGuard is a values-based community
of trusted individuals and helpers nearby
We perceive sexual and gender based
violence as an everyday and everywhere
issue
We aim to educate and connect humans
to make the world safer
We follow a community approach and try
to include everyone as a change maker
Our theory of change builds on a socio-ecological model with the aim to initiate changes on
the individual, peer, community, and societal levels. Thereby we promote a greater awareness
about gender-based violence in public spaces, deliver education, and create connection
among humans towards active citizenship, civil courage and solidarity

3. Contribution in service
delivery
Co-design and
development
Crowdsourced civil
responder network
Beneficiaries inclusion
Youth Ambassadors act as workshop
facilitators and volunteers in campaign
execution
Students and Young Professionals
participate in field tests, focus group
discussions, and user interviews
CrowdGuard app users at the core of
the service ’trusted helpers nearby’

4. Workshops
Campaign Community app
event engagement
—> 50k youth reached
54 college sessions
—> 5k students educated —> 500 beta app users
weekly test sessions
Activities
street art bubbles in and around campuses 25 facilitators trained 30 app iterations

5. Background
Participants
& samples
Scope
& purpose
Methodology
& caveats
The impact report beta phase focuses on
the period from 1. Jan 2015 — 31. May
2016 during which the CrowdGuard
workshop programme was executed in
colleges in Delhi NCR and local lead users
tested beta versions of the CrowdGuard
community app
Purpose of the report is the measurement
and assessment of our beta activities, the
improvement of programme components,
the measurement of the current safety and
solidarity perceptions and experiences of
our participants, and the potential effect of
the programme towards the objectives of
establishing baseline data for future
comparison, to learn what aspects affect
which participant segments, to refine our
theory of change, and to improve the
overall programme
During the beta phase we treated two
participant samples, and surveyed a
selection of both samples (N=2137):
a) full-time college students in Delhi NCR
which participated in the classroom and
workshop sessions (N=2037)
!
b) a selection of sample (a) students,
selected by Youth Ambassadors from their
respective colleges, and young
professionals sources from six local
communities which participated in an
orientation session, app simulation
activities, focus group discussions and
personal interviews. Sample (b) consists of
students in young professionals in equal
parts (N=200)
Both samples filled pre- and post-
programme surveys with ordinal, multiple
choice and free text
Additionally, sample (b) participated focus
group discussions accompanying the app
test, and selected users from sample (b)
and other community app users were
interviewed personally in the context of
simulation exercises and by phone based
on their app usage. This qualitative data is
complemented with app-usage data
Although we followed a pretest - post-test
design, due to the lack of a control group
the findings serve primarily to assess and
improve the programme, and to establish
baseline data towards comparing future
impacts. Other caveats are possible
influence due to external factors, different
user funnels, session participation sizes,
and different intensity of the treatments
!

6. Situation
Sexual harassment
attitudes & experiences
Safety assessment Tech availability and
previous usage
Do you feel safe in public spaces in Delhi?
51% feel it depends where you go
34% say Delhi has become much less safe
Long-term women residents feel
particularly unsafe
Is Delhi safe for women?
Less than 4% of women participants say
it’s safe
Has Delhi safety changed in the last 5
years?
Almost 40% say it has become less safe
Less than 6% say Delhi has become safer
Is sexual harassment a serious problem?
51% say it is an extremely serious problem,
and over 30% say it is very serious
How do you define sexual harassment?
Majority of participants don’t know that acts
such as staring, groping and whistling
constitute sexual harassment by Indian
Penal Law
Have you been sexually assaulted in public
space in Delhi?
Over 1/3 of women participants say they
have been harassed as compared to 1/4 of
men
Have you helped someone who was
harassed in public space in Delhi?
62% say they have never helped anyone
Do you own a smartphone?
67.2% of student participants own one as
compared to 100% of young professionals
Which operating system do you run?
Almost 80% use the Android system
Do you use mobile data?
56.5% of students use mobile data as
compared to 100% of young professionals.
1/3 of students limit data to WIFI zones
Have you previously used a safety app?
10.4% of all participants have tried one,
yet none has satisfied the participants
!
!

7. Workshop output assessment
Assessment Output Feedback
General feedback
No participant assessed the workshop
as less useful or useless
Content appeal
Almost 80% say the content was
informative and easy to understand
Participation
Over 70% say the workshop was
participative
Facilitation
Almost 80% say the facilitators were
effective
Relevance
Over 80% say the workshop is relevant
Utility
80% say the workshop is useful
Educated over 5000
participants in 54
colleges of Delhi NCR
General
Appeal
Participation
Facilitation
Relevance
Utility
1 2 3 4 5
Trained 25 Youth Ambassadors
to facilitate bystander activation
workshops

8. Technology output assessment
Assessment Output Feedback
General feedback
No participant assessed the app
as less useful or useless
Appeal
Over 53% say the app is appealing or very
appealing. None rated it as not appealing
Ease of use
46.5% say the app is easy or very easy to
use
Reliability
Over 80% say the app is reliable or very
reliable. No one as less or not reliable
Relevance
86.5% say the app is relevant or very
relevant. None rated the app as irrelevant
Utility
Almost 90% assess the app as useful or
very useful. No participant rated the app
as less or not useful
200 beta test users in Q1/16
participated in 9 simulations
and focus group discussions
General
Appeal
Ease of use
Reliability
Relevance
Utility
1 2 3 4 5
By the end of Q1 2016 we reached a
community-wide minimal app user density of
1 active user within 4 km in the campus area
North Delhi, campus and residential areas in
South Delhi on a daily basis and the number
of active users has been increasing steadily.
Over 500 active users in Q2 distributed pan-
India:

9. Programme outcomes
Personal safety Outcomes ..
45.9% of all participants say the program
improved their personal safety perception
Although this variable ranks lowest among
the outcomes as the programme was
designed to reflect reality which for most
participants is still unsafe, this variable has
the highest inter treatment group difference
what points to a particular safety
perception improvement of the community
app users
0
1
2
3
4
5
All participants
Only workshop
Workshop + app
Participants were asked whether they feel
safer after the programme participation
We measured the outcome with regards
to improved personal safety perception,
empowerment to enact social change in
general and capacity to help in
particular, and the commitment to apply
the learned skills
2137 treated and surveyed
participants consisting of the
2037 workshop participants
and the 200 beta app testing
participants

10. Programme outcomes
Social change Capable to help
Almost 70% say the programme has
empowered them to social change
Almost 60% say the programme has
improved their capability to help others
0
1
2
3
4
5
All participants
Only workshop
Workshop + app 0
1
2
3
4
5
Participants were asked whether the
programme empowered them to contribute
to social change
Participants were asked whether the
programme improved their capability to
help others as first responders

11. Programme outcomes
Apply my skills
Over 70% say that they plan to apply the
transferred skills in their daily life
0
1
2
3
4
5
All participants
Only workshop
Workshop + app
Participants were asked if they plan to
apply the programme inputs in their daily
life
During simulated incidences, almost 65%
of alert recipients confirmed to help. Less
than 10% denied help and 26.5% did not
notice the incoming alert. Helpers reached
the simulated incidents within 3 to 10
minutes

12. Expanding the programme beyond India
with CrowdGuard Germany in accession
Spreading awareness about bystander
intervention at media forums
Knowledge provision on bystander
intervention to self defence schools
Reaching out to people across different
socio economic backgrounds
Dispatch center and process consulting
with government and security providers
Exchange with peace building community
on value and limits of tech contributions
Wider impacts

13. Lessons learned
Campaigns Situation Workshops
Participants safety assessment is
differentiated and the majority states that
safety strongly depends on specific times
and locations within the city
Experience of receiving help from
strangers is relatively low and differs
significantly between genders and duration
of residence in Delhi
Participants lack knowledge about what
acts consist of sexual harassment per IPC
Women are specifically at risk of being
assaulted although men also report being
assaulted which is rarely acknowledged
Participants have low experience helping
strangers. Helper role is strongly gendered
and social norms are not conducive
Low awareness of importance of post-
incident contributions and survivor support
systems
Women empowerment campaigns seem to
be the trend of the hour with hardly any
brand willing to miss out on the attention
given by the audience, yet campaigns are
little invested towards providing means
towards sustainable change
What constitutes women safety is a highly
contested issue with constant threat of
agenda highjacking from patriarchal as
well as opportunistic actors
Bystander activation campaigns with
community appeal are rare. Participants
wish mass media reported positive
bystander stories
Domestic media coverage and social
media outreach is resource intensive,
although our street art and speech bubble
campaigns have shown that many
untapped offline and niche spaces remain
available
Participant’s workshop assessment
confirmed the need for skill-based
bystander education and awareness about
gender violence
Education contents need to be adjusted
not only for regional differences but also for
the level of awareness and socio-economic
background of participants
Participants want to learn by experience,
and wish for more situation simulations,
street theatre/play, and other forms of
experience sharing
Constructive and safe bystander
intervention requires heightened
awareness to prevent vigilantism
Social taboos limit exposure to sex-ed
which creates new threats in the age of
cyber bullying and sextexting

14. Lessons learned
Community app Theory of change v2
Connected civil first responders is a quasi
new service which requires appropriate
communicative efforts
Cultural and institutional aspects such as
low interpersonal trust and fear of
mistreatment by the police create
additional barriers towards bystander
intervention
Further barriers to the app usage are low
usage of mobile data services by students,
lack of experience navigating with online
maps, and personal mobility such as with
women students residing in hostels with
discriminatory 8 pm curfews
A big usability issue with any SOS app is
the unconscious suppression of incoming
alerts if the phone is on silent mode
Participants wish app design updates,
evidence recording mechanisms, and an
iOS version
To bridge the interpersonal trust gap we’ve
segmented the helper communities by
network degree and community
membership
Partnering with existing local communities
supports the helper network expansion
and allows at the same time to promote
rule-based physical safe spaces.
Community partners host additional
bystander activation workshops, and
receive support in implementing a
comprehensive anti-harassment policy and
complaint committee structure and
processes. In return they trust vet their
members towards the community app
Approval by external institutions and
brands would be helpful in
establishing bystander intervention
as new social norm
The community-segmentation on the
mobile app, and the Code of Conduct
initiative to embed local communities in the
change process have been learning
outcomes during the pilot phase and have
been iteratively build and added
Subsequently we have updated our theory
of change to incorporate the learnings from
the beta phase:

15. Next steps
Roadmap 2016-19 Outlook 2025
Currently we raise funds and establish
corporate partnerships for 2017, on-board
additional early adopter community
partnerships and create one localisation
(Maharati), complete training materials for
Super Ambassadors and District
Managers, and prepare for the roll out the
Youth Ambassador training programme
both in Delhi and Mumbai
Before the public launch 2017 in India we
plan to complete the registration of
CrowdGuard India as Section 8 Non-Profit
Entity, upgrade the Android app and build
an iOS version. In parallel, a team in
Germany pilot-tests a modified version of
the CrowdGuard app and co-designs skill-
building activities with local partners and
beneficiaries
Post-launch in New Delhi we plan to
expand the CrowdGuard community and
workshop program to other cities in India,
followed by rural areas and emerging
countries beyond India
Our core activities are supported by local
campaigns, with the focus on introducing
additional contents for self-study and
mainstream the safe community label in
2017, extend the partner network into rural
habitats, and introduce a safe travel
network for women in 2018, extend the
education programme to school-going
pupils in proximity to established
CrowdGuard partner communities and
active users in 2019
In 2025, by operating our programme
scaling mechanisms, we have trained 10m
Youth Ambassadors, 1,3m Super
Ambassadors, and 1690 District Managers
(by 2022 we will cover every District and
evolve the District Manager role towards
deepening local engagement and
geographical expansion beyond India)
With this team of change agents we will
support 5m organisations in the
implementation and maintenance of a
comprehensive Code of Conduct, establish
and promote over 10m safe learning,
working and leisure spaces, and educate
1b Indians to be active bystanders