Group 5's B2B Slide Assignment - 3rd Project: Social Media Calendar

1. Group 5's B2B
Presentation - Editorial
Calendar Assignment
Andrea Kilin, Olivia Knott, Maya Labban,
and Julie Robertson

2. Editorial content to engage audience
Goal: Introduce a doctor and his/her patient
using new retinopathy technology to show
how it works and the positive results that can
be obtained
• Createofa initialof social media beginning with a YouTube
video
week
diagnosis using our camera
• Doctor and patient start blogging on their
experience providing their individual
perspectives on the technology and its
effectiveness.

3. Days 1-4
Day 1
Post to Youtube a video for doctors and patients of an initial diagnoses done
with our camera and software
Share video on Facebook, Twitter, and Google+
Day 2
Have a respected Ophthalmologist or Retinopathy Professional moderate a
Google+ Hangout for anyone with questions about retinopathy
Day 3
Introduce and share the blog of a patient using all social media
Monitor and lead conversation on Facebook
Create a LinkedIn group on the topic of retinopathy
Day 4
Tweet technology updates; curate conversation on all social media
implemented so far

4. Days 5-7
Day 5
Focus on diabetes and ophthalmology blogs
Add the VisionD Youtube video to health blogs like "PatientsLikeMe"
Day 6
Add a "Manage My Diabetes" application to the Facebook group
so users can share the application on their page which will help create
awareness and site traffic
Day 7
A discussion on LinkedIn will be moderated by a "famous"ophthalmologist or
healthcare professional.

5. Expected Results
We should be able to attract both patients and doctors interested in learning
more about retinopathy.
• Original content will draw in people doing research on the topic.
o Click-throughs to the company website should be at 25%
• The Manage my Diabetes app will increase awareness of our
company/product
o People with an interest in Diabetes will be connected to us and may
then seek out additional information on retinopathy
• We expect to see a 100% increase in downloads of the app
• LinkedIn and Google+ discussions with at least 20 participants
• 1,000+ youtube views