Social Media Strategy Project Overview<br />Chris Kedwell<br />
Objective<br />To create the strategic framework for developing and implementing a program of Social Media activities<br /...
Social Media Ownership<br />What<br />Define an owner for the Client’s Social Media initiatives<br />How<br />Client to de...
Social Media Governance<br />What<br />Create a cross-department Social Media Governance Committee<br />How<br />Client to...
Social Media Project Team<br />What<br />Create Project Team who will work day-to-day with Agency<br />How<br />Client to ...
Define Social Media Objectives<br />What<br />Document Corporate Objectives<br />Document Departmental Objectives<br />Doc...
Determine Success Criteria<br />What<br />Determine what success looks like<br />Determine how success will be measured<br...
Create Engagement Policy<br />What<br />Determine how people are to be engaged:<br /><ul><li>Who to engage?
How to engage?
How to act / follow the engagement through?
How to measure engagement?</li></ul>How<br />Agency working session with Governance Committee<br />Output:Success criteria...
Determine Current Status<br />What<br />Determine current status of all client’s Social Media activities<br />Determine st...
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Social Media Strategy Project Overview

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It’s easy to create a web site, a microsite, a Facebook page, a Twitter page, even an iPhone app. But why create it in the first place? It's important to decide the most effective way to do what you need to do.
You need to know how to navigate the social media minefield. You need to define the appropriate channels, look at the objectives of each initiative and make sure you don't waste time implementing something you don't need.

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Social Media Strategy Project Overview

  1. 1. Social Media Strategy Project Overview<br />Chris Kedwell<br />
  2. 2. Objective<br />To create the strategic framework for developing and implementing a program of Social Media activities<br />1<br />
  3. 3. Social Media Ownership<br />What<br />Define an owner for the Client’s Social Media initiatives<br />How<br />Client to determine who is the single owner of Social Media initiatives<br />Output: Ownership determined and agreed<br />2<br />
  4. 4. Social Media Governance<br />What<br />Create a cross-department Social Media Governance Committee<br />How<br />Client to nominate and recruit individuals from all relevant departments to be part of the Governance Committee<br />Output: Governance Team for Social Media engaged<br />3<br />
  5. 5. Social Media Project Team<br />What<br />Create Project Team who will work day-to-day with Agency<br />How<br />Client to create a project team to work day-to-day with Agency<br />Output: Project Team engaged<br />4<br />
  6. 6. Define Social Media Objectives<br />What<br />Document Corporate Objectives<br />Document Departmental Objectives<br />Document and Ratify Client Objectives<br />How<br />Agency to meet with the executive team and Governance Committee team members<br />Agency to write up findings and meet with Governance Committee to ratify<br />Output: Client Social Media Objectives Document<br />5<br />
  7. 7. Determine Success Criteria<br />What<br />Determine what success looks like<br />Determine how success will be measured<br />How<br />Client and Agency to consider and document success criteria and how Client wishes to measure success<br />Output: Success Criteria defined and agreed<br />6<br />
  8. 8. Create Engagement Policy<br />What<br />Determine how people are to be engaged:<br /><ul><li>Who to engage?
  9. 9. How to engage?
  10. 10. How to act / follow the engagement through?
  11. 11. How to measure engagement?</li></ul>How<br />Agency working session with Governance Committee<br />Output:Success criteria defined and agreed<br />7<br />
  12. 12. Determine Current Status<br />What<br />Determine current status of all client’s Social Media activities<br />Determine status of 3rd party non-client activities<br />How<br />Agency to meet with Governance Committee team members to document all current initiatives<br />Agency to document external initiatives not under control of the Client<br />Output: Documented understanding of current status<br />8<br />
  13. 13. Social Media Rulebook<br />What<br />Create a rulebook for Social Media activities<br />How<br />Agency to write a Social Media “Rules of Engagement” Rulebook to apply to all divisions of client’s organization<br />Governance Committee review, revise, and agree Rulebook<br />Output:Rulebook created and agreed<br />9<br />
  14. 14. Develop Strategy<br />What<br />Create Platform Strategy<br />Determine Platform Use<br />Define Responsibilities<br />Define Operating Procedures<br />Define Phase 1 Plan<br />How<br />Agency to write Phase 1 Social Media Strategy and work with the Governance and Project Teams to create a Phase 1 implementation plan<br />Output: Phase 1 Strategy created and agreed<br />10<br />
  15. 15. Thank You<br />Questions?<br />Chris Kedwell<br />Managing Director<br />Arachne<br />chris.kedwell@arachne.ca<br />+1 416 726 3386<br />Twitter: ckedwell<br />www.arachne.ca<br />12<br />

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