2. ABOUT
Flagship company ofAditya Birla Group
World 8th largest cement producer
Largest selling Gray cement and RMC
company in India
Founder: Kumar Mangalam Birla
3. • In Education, our endeavor is to
spark the desire for learning and
knowledge at every stage through
• Formal schools
• Balwadis
• Quality elementary education
• Aditya Bal Vidya Mandirs
• Girl child education
• Non formal education.
CSR IN EDUCATION
4. • We reached out to 120 schools and 12,756 children, through our campaign for enrolment - Shala Praveshotsav
• Under the Sarva Shiksha Abhiyan (SSA) programme, we have tied up with 54 primary schools across our units. Over 31,029
students in these schools have received technical support, study materials, schoolbags and uniforms
• We extended support to 250 Anganwadis at Rawan, Hirmi, Kotputli, Khor, Reddipalayam, Malkhed, Tadipatri, Durgapur
(West Bengal), Kovaya, Jharsuguda (Odisha), Arrakonam (Tamil Nadu), Aligarh (Uttar Pradesh), Magdalla (Gujarat), Bela
(Madhya Pradesh) and Sewagram. More t
• Libraries set up in villages across our areas of operation are popular with 22,000 students.han 6,345 children are enrolled at
these Anganwadis.
• The run in collaboration with the Government of Rajasthan in Smart Class Computer Project 'Utkarsh'Kharia Khangar, has
benefitted 22000 students.
5. HEALTHCARE
• The Company has 8
hospitals. These are located
at Khor (Madhya Pradesh);
Shambhupura and Kharia
Khangar (Rajasthan);
Kovaya, Jafrabad and
Sewagram (Gujarat); Rawan
(Chhattisgarh) and Malkhed
(Karnataka). More than
67,594 underserved
patients were treated at our
hospitals.
• At blood donation camps, we
garnered 2,357 donors
• The teams also distributed
3,834 spectacles to better the
eyesight of senior citizens.
6. • We have installed three Reverse Osmosis (RO) plants in Awarpur,
Kharia Khangar and Kotputli, totalling These provide 22 RO
plants up until now. Safe drinking water to 30,000 villagers
• Over 186,000 children were immunized against polio, BCG, DPT
and Hepatitis-B across the Company's units.
• Additionally, this year we have provided pipelines, dug bore wells,
instituted overhead tanks and other channels to supply potable
water. This is looked upon as a boon by 80,000 villagers who now
have access to safe drinking water.
• In collaboration with the Swachh Bharat Abhiyan, 500 individual
toilets and sanitation facilities at 100 schools were set-up.
7.
8. Sustainable Livelihood
• Over 217 farmers from Reddipalyam and
Hirmi were taken for field visits to the
Krishi Vigyan Kendras in Tamil Nadu and
Chhattisgarh. We wanted to familiarise
them with contemporary cropping pattern
and techniques, which could be
transferred to their field
• At Khor, we have set up demonstration
plots in wastelands for practicing method
demonstration in horticulture and pasture.
This had helped augment the income of
small farmers through low input farming.
• The initiative of crop diversification and
resource management with small farmers
with scattered landholdings has bettered
the livelihood of 292 farmers in three
villages of Jharsuguda and two villages at
Jaffrabad
9. • At the Navjeevan Gaushala set up by us at Kharia Khangar, we continue to look after 710 stray cows
and oxen.
• In the recent past, Birla White in Rajasthan has widened its Applicator's Training Programme to
include women and unskilled construction workers. Over the last 5 years, we have trained more than
8,000 people, including 1,100 women in the specialized application of Birla White putty. This year,
we trained 500 applicators.
• Through the public private partnership model, we also manage ITI near Raipur
• 120 small farmers adopted SRI (System Rice Intensification) and cultivated over 150 acres of land.
SRI is based on sound ecological and agro-economic principles, which reduces water consumption
by about 40% and seed rate by 1-2 kg per acre. Farmers yield increased and they benefitted with an
additional amount of INR 7,000 - 9,000 in a crop season.
• 148 farmers of 4 villages have adopted Integrated Vegetable Cultivation (IVC) in which both
seasonal and off-seasonal vegetables are cultivating extensively. As a result, in Rabi season, each
farmer is earning profit of around INR 12,000-14,000.
10. The company’s CSR activities were undertaken in education (Rs 36.02 crore),
healthcare (Rs 7.47 crore), environment & livelihood (Rs 4.03 crore), rural
development projects (Rs 18.39 crore), social empowerment (Rs 1.73 crore) and
cultural heritage, art & culture protection (Rs 4.41 crore).
UltraTech Cement Ltd spent Rs 74.96 crore on corporate social responsibility
(CSR) initiatives during the financial year 2018-19 (Apr-Mar), the company said
in its annual report. It was over and above the prescribed limit of Rs 61.18
crore.
The UltraTech led initiatives have touched the lives of more than 1.4 million
people across 502 Indian villages, the report said .