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Omkar Ranade
Abhishek Dhole
Who we are?
•
•
•
•
•
•
•

Flagship company of Aditya Birla Group
Among the top 2 players in India
India’s Largest selling...
Milestones
Marketing Mix
Price

Place

Product

Promotion
Price
• Price of Cement includes the transportation cost
also so there is a little difference in the prices of
cement
• In...
Product
•
•
•
•

Ordinary Portland cement
Portland blast furnace slag cement
Portland Pozzolana cement
Cement to European ...
Place
• Focus more on rural areas as an emerging
sector
• No need to have a vast distribution network to
increase outreach...
India Locations
Promotion
• Cashing in on the brand name of L&T Cement
• Establishing Franchisee network
• Through IPL team sponsorship of...
L & T Cement is now
UltraTech Cement
Franchisee Network
IPL Team Sponsorship
Banners and Hoardings
Corporate Social Responsibility
Education
Healthcare &
Family Welfare

CSR

Sustainable
Livelihood

Infrastructure,
Watershed
Management &
Environment
Healthcare & Family Welfare
•
•
•
•

General Health Check-up Camps
Eye Camps
Facilities for Polio Dose
Expectant mothers a...
•
•
•
•
•

Education
Girl Child Education
Distribution of Uniforms, bags, books
Computer Education Program
Talent Hunt Pro...
Infrastructure & Environment
• Construction and repairing of Ponds and check
dams
• Approach Roads
• Repairing of School B...
Sustainable Livelihood
•
•
•
•
•

Skill Development Centres
Promote Organic Farming
Provision of Bio Gas Units
Immunisatio...
Thank You
Marketing and CSR activities of UltraTech Cement
Marketing and CSR activities of UltraTech Cement
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Marketing and CSR activities of UltraTech Cement

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Rural Marketing

Published in: Marketing, Business

Marketing and CSR activities of UltraTech Cement

  1. 1. Omkar Ranade Abhishek Dhole
  2. 2. Who we are? • • • • • • • Flagship company of Aditya Birla Group Among the top 2 players in India India’s Largest selling Cement Brand World’s 8th Largest producer Capacity: 52 million Tons per annum Establishments in India, Sri Lanka, UAE, Bahrain In India, 11 integrated plants, 1 white cement plant, 15 grinding units, 4 terminals
  3. 3. Milestones
  4. 4. Marketing Mix Price Place Product Promotion
  5. 5. Price • Price of Cement includes the transportation cost also so there is a little difference in the prices of cement • In Gujarat, for the bag of 25 kg of cement the price of cement is around Rs. 320 which cost to Rs. 12 - 13 per kg • Discounts are given on the bulk orders or as per the contract • Allowances are given to the customers for their purchases direct from the manufacturing units • Credit Facilities are given to the customers
  6. 6. Product • • • • Ordinary Portland cement Portland blast furnace slag cement Portland Pozzolana cement Cement to European and Sri Lankan norms
  7. 7. Place • Focus more on rural areas as an emerging sector • No need to have a vast distribution network to increase outreach • 23 cement plants located all over India (4 New under construction)
  8. 8. India Locations
  9. 9. Promotion • Cashing in on the brand name of L&T Cement • Establishing Franchisee network • Through IPL team sponsorship of Rajasthan Royals • Banners and hoardings on public transport vehicles and bus stops.
  10. 10. L & T Cement is now UltraTech Cement
  11. 11. Franchisee Network
  12. 12. IPL Team Sponsorship
  13. 13. Banners and Hoardings
  14. 14. Corporate Social Responsibility
  15. 15. Education Healthcare & Family Welfare CSR Sustainable Livelihood Infrastructure, Watershed Management & Environment
  16. 16. Healthcare & Family Welfare • • • • General Health Check-up Camps Eye Camps Facilities for Polio Dose Expectant mothers and Child Health Care Programs • Safe drinking water and sanitation facilities provision
  17. 17. • • • • • Education Girl Child Education Distribution of Uniforms, bags, books Computer Education Program Talent Hunt Programs Career Counselling
  18. 18. Infrastructure & Environment • Construction and repairing of Ponds and check dams • Approach Roads • Repairing of School Buildings • Tree Plantation Program
  19. 19. Sustainable Livelihood • • • • • Skill Development Centres Promote Organic Farming Provision of Bio Gas Units Immunisation and Veterinary Camps Self Help Group
  20. 20. Thank You

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