How does placement happens? Image of Company/Challenge

1. Corporate
Branding
Challenge in
Recruitment
Presented by: Pushpendra Singh
Presented to: Dr. Neelam Dhall

2. How does placement happens?
• Direct, Indirect and Third party but, but we’re sticking to College Campus
hiring(direct)
Which they do every year in all kind of business school by conducting variety
of selection process.
Companies are categorized on the basis of-
• Salary offered
• Nature of job
• Location offered
• Functional areas

3. Continued..
• All top business schools including all Indian Institutes of Managements,
Xavier’s Labor Research Institute, Faculty of Management Studies, Indian
Institute of Foreign Trade, SP Jain Institute Management and Research and
alike are visited by 100 to 120 companies during this exercise.
• Companies look out for early slots in the placement to get top performing
students first.
• But getting the first slot isn’t very easy to add another discomfort they face
a very critical issue- Image of the company among students on campus.

4. Image of Company/Challenge
• Some of the high-performing organizations go back without even a single
offer acceptance.
• Perception about the job being unfavourable
• Companies which offers Industrial marketing job profiles are often allotted
slots late in the placement season because students doesn’t prefer these
jobs.
• A large industrial marketing company that is based in South India failed to
get offer acceptances from students of various business schools for 3
years. They decided to not participate in campus placement again.
• And prefers other recruitment sources like employee referrals and job
consultants.

5. Solution
• To Counter this crisis companies now start doing corporate branding
exercises among the students on campus.
• Some of the India’s largest FMCG companies regularly conduct case study
contests and other competitive events.
• “Killing two birds with one stone” they not only build and improve their
brand image among the students and also serves as a pre-selection
mechanism.
• A Large Logistics management organization has even started offering a
course on logistic management.

6. Figure them out yourselves
• Q1. Corporate organization spend a lot of time and money in campus
placements, what are the risks and expected benefits of adopting campus
placement as a preferred source of recruitment?
• Q2. What sort of brand building exercises would you suggest for a heavy
engineering firm that plans to participate in a campus placement of a
business school for filling in positions of management trainees?
• Q3. Would it be advisable for a public sector enterprise that is in the
process of reinventing itself through professional management practices to
participate in campus placement of a business management school. How
can they overcome the constraint of relatively lower salaries as compared
to private sector organizations while attracting potential employees?