B.COM Unit â 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
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mblj_chanluoying_3s1_3
1. How Marina Bay serve as a model
to the Principles of Governance
deployed to help Singapore
sustain its growth in the 21st
Century.
Name: Chan Luo Ying (3)
Class: 3S1
2. ď˝Land reclamation was carried
out in the 1970s
ď˝ The Marina Barrage, Marina Centre and Marina
South areas were built on the land
ď˝ Many huge and important events were held there
(e.g. New Year Eveâs countdown and the
Singapore Youth Olympic Games 2010
3. Functions?
ď˝ Attract tourists to come to Singapore
ď˝ Promote foreign investment
ď˝ Raise international image
4. Marina Bay Sands
ď Global Brands
E.g. Chanel, Gucci, Louis Vuitton
ďLocal Brands that expanded to overseas
E.g. Gold Heart, Charles and Keith
SIGNIFICANCE?
ďTry new ideas to attract foreign investments
ďEstablish international links
ďHowever, causes social problems (e.g. Gambling addiction, break
up families)
5. ď˝Showcases the model of the
Marina Bay
White-Newly built/Now existing
Buildings
Grey-Old buildings
Transparent-Buildings that are
going to be rebuild
Shows how the Marina Bay is/will be developed
ď Eco-friendly (uses solar panels)
6. Who are involved in its development?
ď˝ URA (Urban Redevelopment Authority)
Why is it important?
ď˝ It supports existing offices there
ď˝ Visitors can appreciate the buildings
in Marina Bay as they get to know them better
7. ď˝Breeze shelter
Advantages:
⢠Helps to conserve energy
⢠Generated by solar energy
⢠Works with motion senser
⢠Allow passer-bys to rest or relax
under it
8. ď˝ Underground shops
⢠Helps to conserve land due to
limited land usable in Singapore
⢠To raise awareness on âgreenâ urban
planning
⢠To put the land to better usage in other
areas
9. ď˝ The Clifford Pier is a place of
great history as many immigrants
in the past came to Singapore from there
ď˝ It is important as it attracts tourists and lets
them know more about Singaporeâs heritage
ď˝ Marina South Pier was built to replace it.
10. ď˝ Serves as the Heart of the city
ď˝ Has the tallest buildings
ď˝ Consists of financial, commercial,
retail and office buildings
ď˝ Provides a place for financial activities,
cultural heritage and also recreational
facilities
11. These principles of governance are shown through the
development of the Marina Bay:
ď˝ Leadership is Key
⢠Good leadership needed to develop Marina Bay
ď˝ A Stake For Everyone, Opportunities For All
⢠A stakeholders community
ď˝ Anticipate Change, Stay Relevant
⢠Leaders are aware that Singapore has limited resources and
needs to conserve for future generations
12. ď˝ Reward for Work; Work for Reward
⢠Singaporeâs government has great foresight,
gives Singaporeans new living options
ď˝ These infrastructures made Singapore more
vibrant and well-connected to the rest of the
world
ď˝ It ha a soul (buildings that has
unique/creative design)
13. ď˝ Photos are taken from
http://www.google.com.sg/imghp?hl=en&tab
=wi