SlideShare a Scribd company logo
1 of 17
Download to read offline
Project 7: Email Marketing
Part 1
Plan Your Email
Content
Marketing Objective & KPI
● Marketing Objective –getting 100
leads to purchase DMND within
three weeks.
● KPI –number of DMND purchase
Target Persona
Background and
Demographics
Target Persona Name Needs
Demographics:
• 32 years old
• Living in cairo
• engaged
• working at the
governmental sector
• interested in studying
master of business
administration
• income is about 6
thousand per month
Mohamed turkey
Governmental employee Needs:
• Know more about
online courses
• Moderating
• Increase income to start
his new life with a new
family
Hobbies Goals Barriers
Hobbies:
• reading about
technology, marketing
• travel
• playing football
• watch tv
Goals:
• Increase his knowledge
about technology
especially digital
marketing
• Start new career path
• Become a freelancing
within two years
• Increase his income
Barriers:
• Lacking of time
• Money barrier
• Fair of failure
• The appropriate
advisor could not be
found
Part 2
Create an Email
Campaign
Email Series
Email 1:
First email aims to raise awareness and get
customer interest.
Email 2:
This email aims to make customer act and make
a purchase.
Email 3:
If customer doesn’t decide yet this email aims to
encourage and make him take the decision.
Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General the first email aims to raise awareness about digital
marketing field and make a friendly contact with the
potential customer to get his interest about the product.
Subject Line 1 Choose your career path now with Udacity
Subject Line 2 this is your perfect way to choose a successful career path
Preview Text want to increase your knowledge and enhance your career?, well
there is a way…….
Body Dear *|list: NAME|*There is a lot of challenges to face it
alone in your way to the successful job, well you are not
completely alone.
Now you can take the opportunity through marketplace with
top mentors and be able to join large corporation or even
become completely independent freelancer.
Outro CTA Learn more
Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General After getting customer interest now its time to make him
decide to take the course.
This email aims to take the customer from interest into
desire then action stage.
Subject Line 1 Don’t hesitate, join DMND now
Subject Line 2 Take the chance and meet Udacity community
Preview Text Interested in Digital Marketing field?, let’s find out what is DMND
program.
Body DMND is the best choice if were searching for mentoring,
experience, and real-life projects.
You will learn to apply new technics, analyze results and
build a strong portfolio for your work.
So what are waiting for?
Outro CTA Join now
Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General This mail will target the customers who didn’t complete the
purchase and who didn’t make an action in email 2
Subject Line 1 It’s time to take the lead
Subject Line 2 Join Udacity community now
Preview Text What are you waiting for?, come and enroll in DMND program.
Body Its only matter of time before closing registration, don’t
waste the opportunity and make a choice of beginning the
journey with Udacity.
Outro CTA Enroll now
Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send Phase Analyze
Phase
Email 1 2 days 1 day 1 day 1 day
Email 2 2 days 1 day 1 day 1 day
Email 3 2 days 1 day 1 day 1 day
Week One Week Two Week Three
S Su M T W S Su M T W S Su M T W
1 1 1 1 1
2 2 2 2 2
3 3 3 3 3
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
Part 3
Build & Send
Draft Email
Final Email
Part 4
Sending & Analyzing
Results
Results Email #1
1. the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225
Results Continued Email #1
1. CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.33% 30
Final Recommendations
● Since the bounce rate is high approximately
9% the contact list should be reviewed to
figure out reason and delete the fake
subscribes and try to target the appropriate
customers in the next campaigns.
● Try A/B testing for email 2,3 to see if the
subject line make a difference on the opened
rate
● See if I should lower the body size or give more
information on the email to get more attention
from customers.

More Related Content

What's hot

Udacity Project 5 Part 1
Udacity Project 5 Part 1 Udacity Project 5 Part 1
Udacity Project 5 Part 1 Alldritt, Eric
 
Project 6 Evaluate a Display Campaign
Project 6 Evaluate a Display CampaignProject 6 Evaluate a Display Campaign
Project 6 Evaluate a Display CampaignMeghna David
 
SA P6- Evaluate a Display Campaign Project
SA P6- Evaluate a Display Campaign ProjectSA P6- Evaluate a Display Campaign Project
SA P6- Evaluate a Display Campaign ProjectShahid Afridi
 
P8 dmnd project portfolio
P8   dmnd project portfolioP8   dmnd project portfolio
P8 dmnd project portfoliosafrasabry
 
Project 8 evaluate a display campaign
Project 8 evaluate a display campaignProject 8 evaluate a display campaign
Project 8 evaluate a display campaignTuhinSubhraGiri1
 
Evaluating a Google Display Ad Campaign
Evaluating a Google Display Ad CampaignEvaluating a Google Display Ad Campaign
Evaluating a Google Display Ad CampaignKC Dochtermann
 
Email Marketing Campaign
Email Marketing CampaignEmail Marketing Campaign
Email Marketing CampaignONLYSAURABH
 
Sa p7 email project template slides
Sa p7   email  project template slidesSa p7   email  project template slides
Sa p7 email project template slidesNermin Elsayed
 
Display advertising project
Display advertising projectDisplay advertising project
Display advertising projectJyothi Reddy
 
Digital Marketing Portfolio- Justin Talaga
Digital Marketing Portfolio- Justin TalagaDigital Marketing Portfolio- Justin Talaga
Digital Marketing Portfolio- Justin TalagaJustin Talaga
 
Project 4 SEO Audit
Project 4 SEO AuditProject 4 SEO Audit
Project 4 SEO AuditJyothi Reddy
 
Evaluate a Display Ad campaign
Evaluate a Display Ad campaignEvaluate a Display Ad campaign
Evaluate a Display Ad campaignPriyanka Singh
 
Udacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree PortfolioUdacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree PortfolioSupriya Patankar
 
e mail marketing live project Swapnil.pdf
e mail marketing live project Swapnil.pdfe mail marketing live project Swapnil.pdf
e mail marketing live project Swapnil.pdfswapnilsaxena30
 
P5 part 2 project template slides
P5   part 2  project template slidesP5   part 2  project template slides
P5 part 2 project template slidessafrasabry
 
Udacity Project 4 SEO Audit
Udacity Project 4 SEO AuditUdacity Project 4 SEO Audit
Udacity Project 4 SEO AuditAlldritt, Eric
 
SEMDisplay_LP_ChinmayeArora.pptx
SEMDisplay_LP_ChinmayeArora.pptxSEMDisplay_LP_ChinmayeArora.pptx
SEMDisplay_LP_ChinmayeArora.pptxChinmaye Arora
 
DMND project 8 Portfolio
DMND project 8 PortfolioDMND project 8 Portfolio
DMND project 8 PortfolioSaharMaashi1
 
Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)Sowmiya Balakrishnan
 

What's hot (20)

Display Ad Evaluation
Display Ad Evaluation Display Ad Evaluation
Display Ad Evaluation
 
Udacity Project 5 Part 1
Udacity Project 5 Part 1 Udacity Project 5 Part 1
Udacity Project 5 Part 1
 
Project 6 Evaluate a Display Campaign
Project 6 Evaluate a Display CampaignProject 6 Evaluate a Display Campaign
Project 6 Evaluate a Display Campaign
 
SA P6- Evaluate a Display Campaign Project
SA P6- Evaluate a Display Campaign ProjectSA P6- Evaluate a Display Campaign Project
SA P6- Evaluate a Display Campaign Project
 
P8 dmnd project portfolio
P8   dmnd project portfolioP8   dmnd project portfolio
P8 dmnd project portfolio
 
Project 8 evaluate a display campaign
Project 8 evaluate a display campaignProject 8 evaluate a display campaign
Project 8 evaluate a display campaign
 
Evaluating a Google Display Ad Campaign
Evaluating a Google Display Ad CampaignEvaluating a Google Display Ad Campaign
Evaluating a Google Display Ad Campaign
 
Email Marketing Campaign
Email Marketing CampaignEmail Marketing Campaign
Email Marketing Campaign
 
Sa p7 email project template slides
Sa p7   email  project template slidesSa p7   email  project template slides
Sa p7 email project template slides
 
Display advertising project
Display advertising projectDisplay advertising project
Display advertising project
 
Digital Marketing Portfolio- Justin Talaga
Digital Marketing Portfolio- Justin TalagaDigital Marketing Portfolio- Justin Talaga
Digital Marketing Portfolio- Justin Talaga
 
Project 4 SEO Audit
Project 4 SEO AuditProject 4 SEO Audit
Project 4 SEO Audit
 
Evaluate a Display Ad campaign
Evaluate a Display Ad campaignEvaluate a Display Ad campaign
Evaluate a Display Ad campaign
 
Udacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree PortfolioUdacity Digital Marketing Nanodegree Portfolio
Udacity Digital Marketing Nanodegree Portfolio
 
e mail marketing live project Swapnil.pdf
e mail marketing live project Swapnil.pdfe mail marketing live project Swapnil.pdf
e mail marketing live project Swapnil.pdf
 
P5 part 2 project template slides
P5   part 2  project template slidesP5   part 2  project template slides
P5 part 2 project template slides
 
Udacity Project 4 SEO Audit
Udacity Project 4 SEO AuditUdacity Project 4 SEO Audit
Udacity Project 4 SEO Audit
 
SEMDisplay_LP_ChinmayeArora.pptx
SEMDisplay_LP_ChinmayeArora.pptxSEMDisplay_LP_ChinmayeArora.pptx
SEMDisplay_LP_ChinmayeArora.pptx
 
DMND project 8 Portfolio
DMND project 8 PortfolioDMND project 8 Portfolio
DMND project 8 Portfolio
 
Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)
 

Similar to Project 7: Email Marketing Campaign Plan for Digital Marketing Nanodegree

Sa p7 -_email__project_template_slides-محول
Sa p7 -_email__project_template_slides-محولSa p7 -_email__project_template_slides-محول
Sa p7 -_email__project_template_slides-محولAmany Osama
 
Project - Email Marketing - Mailchimp
Project - Email Marketing - MailchimpProject - Email Marketing - Mailchimp
Project - Email Marketing - MailchimpJyothi Reddy
 
Running an Email campaign
Running an Email campaign Running an Email campaign
Running an Email campaign Priyanka Singh
 
market with email
market with emailmarket with email
market with emailengy magdy
 
Prepare to market project
Prepare to market projectPrepare to market project
Prepare to market projectAmr Refaey
 
Outbound Tactics & Learnings.pptx
Outbound Tactics & Learnings.pptxOutbound Tactics & Learnings.pptx
Outbound Tactics & Learnings.pptxSaaSBOOMi
 
Email Marketing with MailChimp
Email Marketing with MailChimpEmail Marketing with MailChimp
Email Marketing with MailChimpKC Dochtermann
 
Marketing with email_ver1
Marketing with email_ver1Marketing with email_ver1
Marketing with email_ver1Anusha Sarnad
 
Project 7 Market with Email
Project 7 Market with EmailProject 7 Market with Email
Project 7 Market with EmailMeghna David
 
How to run an outbound email campaigns with $0 investment
How to run an outbound email campaigns with $0 investmentHow to run an outbound email campaigns with $0 investment
How to run an outbound email campaigns with $0 investmentVenkat Ramakrishnan
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn
 
DMND Email Marketing Campaign
DMND Email Marketing CampaignDMND Email Marketing Campaign
DMND Email Marketing CampaignJasmine Torres
 
Innovative Direct Mail Strategies for New Revenue Growth in 2015
Innovative Direct Mail Strategies for New Revenue Growth in 2015Innovative Direct Mail Strategies for New Revenue Growth in 2015
Innovative Direct Mail Strategies for New Revenue Growth in 2015camillemarti
 
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...New England Direct Marketing Association
 
Yasmeen Ahmed portfolio
Yasmeen Ahmed portfolio Yasmeen Ahmed portfolio
Yasmeen Ahmed portfolio Yasmeen ahmed
 
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdf
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfThe Ultimate Guide to EMAIL MARKETING STRATEGY.pdf
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
 

Similar to Project 7: Email Marketing Campaign Plan for Digital Marketing Nanodegree (20)

Sa p7 -_email__project_template_slides-محول
Sa p7 -_email__project_template_slides-محولSa p7 -_email__project_template_slides-محول
Sa p7 -_email__project_template_slides-محول
 
Project - Email Marketing - Mailchimp
Project - Email Marketing - MailchimpProject - Email Marketing - Mailchimp
Project - Email Marketing - Mailchimp
 
Running an Email campaign
Running an Email campaign Running an Email campaign
Running an Email campaign
 
Email Marketing Project
Email Marketing ProjectEmail Marketing Project
Email Marketing Project
 
market with email
market with emailmarket with email
market with email
 
Prepare to market project
Prepare to market projectPrepare to market project
Prepare to market project
 
Outbound Tactics & Learnings.pptx
Outbound Tactics & Learnings.pptxOutbound Tactics & Learnings.pptx
Outbound Tactics & Learnings.pptx
 
Email Marketing with MailChimp
Email Marketing with MailChimpEmail Marketing with MailChimp
Email Marketing with MailChimp
 
Marketing with email_ver1
Marketing with email_ver1Marketing with email_ver1
Marketing with email_ver1
 
Project 7 Market with Email
Project 7 Market with EmailProject 7 Market with Email
Project 7 Market with Email
 
How to run an outbound email campaigns with $0 investment
How to run an outbound email campaigns with $0 investmentHow to run an outbound email campaigns with $0 investment
How to run an outbound email campaigns with $0 investment
 
Email project
Email  projectEmail  project
Email project
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master Class
 
DMND Email Marketing Campaign
DMND Email Marketing CampaignDMND Email Marketing Campaign
DMND Email Marketing Campaign
 
Email Marketing Plan for 30 days | icontact
Email Marketing Plan for 30 days | icontactEmail Marketing Plan for 30 days | icontact
Email Marketing Plan for 30 days | icontact
 
Innovative Direct Mail Strategies for New Revenue Growth in 2015
Innovative Direct Mail Strategies for New Revenue Growth in 2015Innovative Direct Mail Strategies for New Revenue Growth in 2015
Innovative Direct Mail Strategies for New Revenue Growth in 2015
 
Email marketing project
Email marketing project Email marketing project
Email marketing project
 
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
 
Yasmeen Ahmed portfolio
Yasmeen Ahmed portfolio Yasmeen Ahmed portfolio
Yasmeen Ahmed portfolio
 
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdf
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfThe Ultimate Guide to EMAIL MARKETING STRATEGY.pdf
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdf
 

Recently uploaded

Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Marketing BRANDING
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 

Recently uploaded (20)

Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 

Project 7: Email Marketing Campaign Plan for Digital Marketing Nanodegree

  • 1. Project 7: Email Marketing
  • 2. Part 1 Plan Your Email Content
  • 3. Marketing Objective & KPI ● Marketing Objective –getting 100 leads to purchase DMND within three weeks. ● KPI –number of DMND purchase
  • 4. Target Persona Background and Demographics Target Persona Name Needs Demographics: • 32 years old • Living in cairo • engaged • working at the governmental sector • interested in studying master of business administration • income is about 6 thousand per month Mohamed turkey Governmental employee Needs: • Know more about online courses • Moderating • Increase income to start his new life with a new family Hobbies Goals Barriers Hobbies: • reading about technology, marketing • travel • playing football • watch tv Goals: • Increase his knowledge about technology especially digital marketing • Start new career path • Become a freelancing within two years • Increase his income Barriers: • Lacking of time • Money barrier • Fair of failure • The appropriate advisor could not be found
  • 5. Part 2 Create an Email Campaign
  • 6. Email Series Email 1: First email aims to raise awareness and get customer interest. Email 2: This email aims to make customer act and make a purchase. Email 3: If customer doesn’t decide yet this email aims to encourage and make him take the decision.
  • 7. Creative Brief: Email 1 Overarching Theme: 3-5 Sentences General the first email aims to raise awareness about digital marketing field and make a friendly contact with the potential customer to get his interest about the product. Subject Line 1 Choose your career path now with Udacity Subject Line 2 this is your perfect way to choose a successful career path Preview Text want to increase your knowledge and enhance your career?, well there is a way……. Body Dear *|list: NAME|*There is a lot of challenges to face it alone in your way to the successful job, well you are not completely alone. Now you can take the opportunity through marketplace with top mentors and be able to join large corporation or even become completely independent freelancer. Outro CTA Learn more
  • 8. Creative Brief: Email 2 Overarching Theme: 3-5 Sentences General After getting customer interest now its time to make him decide to take the course. This email aims to take the customer from interest into desire then action stage. Subject Line 1 Don’t hesitate, join DMND now Subject Line 2 Take the chance and meet Udacity community Preview Text Interested in Digital Marketing field?, let’s find out what is DMND program. Body DMND is the best choice if were searching for mentoring, experience, and real-life projects. You will learn to apply new technics, analyze results and build a strong portfolio for your work. So what are waiting for? Outro CTA Join now
  • 9. Creative Brief: Email 3 Overarching Theme: 3-5 Sentences General This mail will target the customers who didn’t complete the purchase and who didn’t make an action in email 2 Subject Line 1 It’s time to take the lead Subject Line 2 Join Udacity community now Preview Text What are you waiting for?, come and enroll in DMND program. Body Its only matter of time before closing registration, don’t waste the opportunity and make a choice of beginning the journey with Udacity. Outro CTA Enroll now
  • 10. Calendar & Plan Email Name Planning Phase Testing Phase Send Phase Analyze Phase Email 1 2 days 1 day 1 day 1 day Email 2 2 days 1 day 1 day 1 day Email 3 2 days 1 day 1 day 1 day Week One Week Two Week Three S Su M T W S Su M T W S Su M T W 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 Color Key Planning Phase Testing Send Phase Analyze Phase
  • 14. Part 4 Sending & Analyzing Results
  • 15. Results Email #1 1. the Open Rate Results and Analysis Sent Delivered Opened Opened Rate Bounced 2500 2250 495 22% 225
  • 16. Results Continued Email #1 1. CTR and the Conversion Rate Results and Analysis Clicked CTR Take Action Conversion Unsub 180 8% 75 3.33% 30
  • 17. Final Recommendations ● Since the bounce rate is high approximately 9% the contact list should be reviewed to figure out reason and delete the fake subscribes and try to target the appropriate customers in the next campaigns. ● Try A/B testing for email 2,3 to see if the subject line make a difference on the opened rate ● See if I should lower the body size or give more information on the email to get more attention from customers.