Future of Academic Libraries


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Future of Academic Libraries

  1. 1. IMPACT OF DIGITAL TECHNOLOGYInternet Search unlocks Value• Profound changes in behavior • Better matching between in just 20 yrs. customers/organizations• Internet business valued @ $780B worldwide • Time saved• Search value: Time • Raised awareness saved, price transparency, raised • People matching … Problem awareness solving• 1 trillion+ unique URLs indexed • New business models by Google in 2010 • Completely different• People signal their habits online; harnessed by others entertainment modes • Long-tail offerings (niche items discovery by buyers)(Source: “Impact of Internet technologies: Search”, McKinsey &Company, July 2011)
  2. 2. FUTURE OF SEARCH• Search technology will • Advent of need to develop to keep smartphones, tablets, w pace with online eb connected portable content devices leading to more• Continue to make search personalized searches quick, results relevant • Search technology will• Use of vertical search be turbulent, leading to engines rising (10x’s as disruptive many product searches change, complex now executed on security issues Amazon, eBay) • Researchers (librarians) continue to make sense of it all. (Source: McKinsey … Search Report, 2011)
  3. 3. 5 MYTHS ABOUT THE ‘INFORMATION AGE’1. The book is dead – NOT! More books are actually produced in print each year than the previous • Super Thursday, Britain, 2010 – 800 new works printed in single day • 288,355 books printed in U.S. in 2009, even more in 2010, 2011 • Non-traditional books – nearly 765,000 titles produced by self- publishing authors and ‘micro-niche’ print-on-demand enterprises • Book business just beginning in developing countries: China, Brazil • Population of books INCREASING, not decreasing.2. We have just entered the ‘Information Age’ – Every age has their ‘age of information’. We are not in an unprecedented age, just an age of changing media.
  4. 4. MORE MYTHS …3. All information is available online – Only a tiny fraction of archival material has ever been read, much less digitized… judicial decisions/legislation (state and federal) NOT on the Web … regulations/reports, public and private NOT on the Web … just 12% of the 129,864,880 different books in the world have been digitized.4. Libraries are obsolete – Librarians all over the country report they’ve never had SO MANY patrons … libraries supply: Books, videos, magazines, other material and now NEW functions: Helping small businesses with access to info, employment information for job seekers, helping patrons discover & use digitalized collections.5. The future is digital –True. Not the entire picture – the prevalence of electronic information doesn’t spell the end of print materials, but instead enhances and enriches the environment (TV did not die when the Internet came onboard; radio is still in existence, now enhanced by satellite).
  5. 5. REFLECTIONS ON A DIGITAL AGE• Now living in a crucial phase of transition to dominantly digital ecology -- a shifting information environment to be sure, but one where old books and e-books are ‘allies’, not enemies• As books are increasingly ‘born digital’, e-book sales continue to rise Last year sales of e-books comprised 10% of all book sales, expected to rise to 15-20% this year … Print book sales are also rising as enthusiasm for e-books stimulates reading in general … rise of book ‘machines’ – to meet on-demand printing of books. (Espresso Book Machine 2.0)(Source: 5 Myths about the Information Age, The Chronicle of Higher Education, Darnton, Robert, April 17, 2011)
  6. 6. GOOGLE (2009 ASSETS: $21B)• E-books have had “very disruptive impact on the entire publication/reading ecosystem .. multiple access devices, platforms …• … The e-book industry has turned an important corner in reinventing book publishing for 21st century”…”• Google Books: Lost April, 2011 anti-trust case; Court ruled against scanning, providing ‘snippets’ of ‘orphan works’ on Google.com• Google e-Bookstore: Opened December, 2010 … “a Gutenberg moment for the publishing industry” …(Source: “eBooks Everywhere: the Digital Transformation of Reading”, Nancy Herther, Searcher Magazine, July/August 2011 … “An Introduction to Competition Concerns in the Google Books Settlement”,New York Law School Report #23, 09/10)
  7. 7. E-BOOKS
  8. 8. REFLECTIONS ON A DIGITAL AGE• A decline in deep, reflective, cover-to-cover reading?• The Internet supports self-publishing and e-books – is that all bad?• New opportunities for self-publishing: e-books, tweets and blogs on the Internet• What about Google Books• What other opportunities do YOU see in this new digital age?
  9. 9. LIBRARY @ SPEED OF LIGHT• migration from print to electronic – Library’s dual nature not only as storage for materials, but gathering place & information center• imbedded into campus community – Librarians increasingly away from the reference desk, onto campus; interdisciplinary collaboration with faculty and students across the curriculum• library as ‘place’ movement – For help, support, guidance locating & using digital and other resources• environmental analysis – Constant, conducted by librarians to determine nature of on-going user needs.(Source: Reference Reborn: Breathing new life into public service librarianship, Ed., Zabel, D., Libraries Unlimited, 2010)
  10. 10. ACADEMIC LIBRARY TRENDS• Collection growth driven by patron demand, new resource types: Just- in-time … print-on-demand for books .. 24-hr. turnaround for article requests … access to full-text sources, not just discovery … e-books availability … PLs (Personal Librarians) @ Drexel, Barnard• Budget challenges: Stagnant/reduced operating and materials budgets … affects ability to attract/retain staff, build collections, provide access to resources/services, develop innovative services … books moving off- site for retrieval as-needed• Librarians to possess diverse skill sets: On-going training …use of non- MLS professionals working in changing environment ... Retirees = leadership gap, loss of institutional memory• Increasing demands for library accountability and educational assessment• Social Networking … Open Source Publishing
  12. 12. REAL LIBRARY, REAL USERS = SOCIAL NETWORKS• 500 million FB users : 51% log in EVERY DAY• Libraries & Facebook: For reference services? Market to different levels of followers?• FB status updates = Stories (Followers + Sharing)• Library FB page = CALL to ACTION : Share information + Friend other orgs + Host discussions + Educate patrons + Post pics/vids + Target specific users.(Source: ALA TechSource: FB in the Library, November 2011)
  13. 13. OPEN SOURCE MOVEMENTMIT OPEN COURSEWARE INSTITUTIONAL REPOSITORY • Provides open access to institutional research output by self-archiving it • Creates global visibility for an institutions scholarly research • Collect content in a single location • Stores and preserves other institutional digital assets, including unpublished or otherwise easily lost ("grey") literature (e.g., theses or technical reports).
  14. 14. IMPACT OF DIGITAL ON ACADEMIC LIBRARIES• Libraries must be nimble – willing to adopt new digital products & services• Librarians must engage in on-going professional development, stay abreast of and create new library offerings• Librarians on the front lines teaching students & faculty about collections, discovery & use of digital resources• Continued partnerships with faculty, students: Helping imbed learning, teaching new digital products, imbed into course management systems, facilitate open source data/publishing• Digital products & search tools on library websites: Provides unique opportunities for students to access and discover more library resources.
  15. 15. THE FUTURE – ACADEMIC LIBRARIES• Embrace and digitize unique collections, consider institutional repository for academic work• Librarians to be fluent in using social networking• Continued funding for librarian education & training to relate library services to the ongoing mobile information revolution• Decouple procedures from infrastructure – be willing to use tools our patrons use, not expect them to use the tools we want them to use.