The documents discuss the impact of digital technologies and the internet on searching, publishing, and libraries. Key points include how search engines have unlocked value by better matching users to information, the rise of e-books and changes to the publishing industry, myths about the information age being debunked, and how academic libraries are adapting services and collections to new digital environments and user needs.

2. IMPACT OF DIGITAL TECHNOLOGY
Internet Search unlocks Value
• Profound changes in behavior • Better matching between
in just 20 yrs. customers/organizations
• Internet business valued @
$780B worldwide • Time saved
• Search value: Time • Raised awareness
saved, price
transparency, raised • People matching … Problem
awareness solving
• 1 trillion+ unique URLs indexed • New business models
by Google in 2010
• Completely different
• People signal their habits
online; harnessed by others entertainment modes
• Long-tail offerings (niche items
discovery by buyers)
(Source: “Impact of Internet technologies: Search”, McKinsey &
Company, July 2011)

3. FUTURE OF SEARCH
• Search technology will • Advent of
need to develop to keep smartphones, tablets, w
pace with online eb connected portable
content devices leading to more
• Continue to make search personalized searches
quick, results relevant • Search technology will
• Use of vertical search be turbulent, leading to
engines rising (10x’s as disruptive
many product searches change, complex
now executed on security issues
Amazon, eBay) • Researchers (librarians)
continue to make sense
of it all.
(Source: McKinsey … Search
Report, 2011)

4. 5 MYTHS ABOUT THE ‘INFORMATION AGE’
1. The book is dead – NOT! More books are actually produced in print each
year than the previous
• Super Thursday, Britain, 2010 – 800 new works printed in single day
• 288,355 books printed in U.S. in 2009, even more in 2010, 2011
• Non-traditional books – nearly 765,000 titles produced by self-
publishing authors and ‘micro-niche’ print-on-demand enterprises
• Book business just beginning in developing countries: China, Brazil
• Population of books INCREASING, not decreasing.
2. We have just entered the ‘Information Age’ – Every age has their ‘age of
information’. We are not in an unprecedented age, just an age of changing
media.

5. MORE MYTHS …
3. All information is available online – Only a tiny fraction of archival material
has ever been read, much less digitized… judicial decisions/legislation
(state and federal) NOT on the Web … regulations/reports, public and
private NOT on the Web … just 12% of the 129,864,880 different books in
the world have been digitized.
4. Libraries are obsolete – Librarians all over the country report they’ve
never had SO MANY patrons … libraries supply:
Books, videos, magazines, other material and now NEW functions: Helping
small businesses with access to info, employment information for job
seekers, helping patrons discover & use digitalized collections.
5. The future is digital –True. Not the entire picture – the prevalence of
electronic information doesn’t spell the end of print materials, but instead
enhances and enriches the environment (TV did not die when the Internet
came onboard; radio is still in existence, now enhanced by satellite).

6. REFLECTIONS ON A DIGITAL AGE
• Now living in a crucial phase of transition to dominantly digital ecology
-- a shifting information environment to be sure, but one where old
books and e-books are ‘allies’, not enemies
• As books are increasingly ‘born digital’, e-book sales continue to rise
Last year sales of e-books comprised 10% of all book sales, expected to
rise to 15-20% this year … Print book sales are also rising as enthusiasm
for e-books stimulates reading in general … rise of book ‘machines’ – to
meet on-demand printing of books.
(Espresso Book Machine 2.0)
(Source: 5 Myths about the Information Age, The Chronicle of Higher Education, Darnton, Robert, April 17, 2011)

7. GOOGLE (2009 ASSETS: $21B)
• E-books have had “very disruptive impact on the entire
publication/reading ecosystem .. multiple access
devices, platforms …
• … The e-book industry has turned an important corner in
reinventing book publishing for 21st century”…”
• Google Books: Lost April, 2011 anti-trust case; Court ruled against
scanning, providing ‘snippets’ of ‘orphan works’ on Google.com
• Google e-Bookstore: Opened December, 2010 … “a Gutenberg
moment for the publishing industry” …
(Source: “eBooks Everywhere: the Digital Transformation of Reading”, Nancy Herther, Searcher
Magazine, July/August 2011 … “An Introduction to Competition Concerns in the Google Books
Settlement”,New York Law School Report #23, 09/10)

8. E-BOOKS

12. REFLECTIONS ON A DIGITAL AGE
• A decline in deep, reflective, cover-to-cover reading?
• The Internet supports self-publishing and e-books – is that all
bad?
• New opportunities for self-publishing: e-books, tweets and
blogs on the Internet
• What about Google Books
• What other opportunities do YOU see in this new
digital age?

13. LIBRARY @ SPEED OF LIGHT
• migration from print to electronic – Library’s dual nature not only as
storage for materials, but gathering place & information center
• imbedded into campus community – Librarians increasingly away from the
reference desk, onto campus; interdisciplinary collaboration with faculty
and students across the curriculum
• library as ‘place’ movement – For help, support, guidance locating & using
digital and other resources
• environmental analysis – Constant, conducted by librarians to determine
nature of on-going user needs.
(Source: Reference Reborn: Breathing new life into public service librarianship, Ed., Zabel, D., Libraries Unlimited, 2010)

14. ACADEMIC LIBRARY TRENDS
• Collection growth driven by patron demand, new resource types: Just-
in-time … print-on-demand for books .. 24-hr. turnaround for article
requests … access to full-text sources, not just discovery … e-books
availability … PLs (Personal Librarians) @ Drexel, Barnard
• Budget challenges: Stagnant/reduced operating and materials budgets
… affects ability to attract/retain staff, build collections, provide access
to resources/services, develop innovative services … books moving off-
site for retrieval as-needed
• Librarians to possess diverse skill sets: On-going training …use of non-
MLS professionals working in changing environment ... Retirees =
leadership gap, loss of institutional memory
• Increasing demands for library accountability and educational
assessment
• Social Networking … Open Source Publishing

15. AUTOMATED BOOK RETRIEVAL- UNIVERSITY OF
CHICAGO, MANSUETO LIBRARY

16. REAL LIBRARY, REAL USERS = SOCIAL NETWORKS
• 500 million FB users : 51% log in EVERY DAY
• Libraries & Facebook: For reference services? Market to
different levels of followers?
• FB status updates = Stories (Followers + Sharing)
• Library FB page = CALL to ACTION : Share information +
Friend other orgs + Host discussions + Educate patrons + Post
pics/vids + Target specific users.
(Source: ALA TechSource: FB in the Library, November 2011)

18. OPEN SOURCE MOVEMENT
MIT OPEN COURSEWARE INSTITUTIONAL
REPOSITORY
• Provides open access to
institutional research output
by self-archiving it
• Creates global visibility for an
institution's scholarly research
• Collect content in a single
location
• Stores and preserves other
institutional digital
assets, including unpublished
or otherwise easily lost
("grey") literature (e.g., theses
or technical reports).

21. IMPACT OF DIGITAL ON ACADEMIC LIBRARIES
• Libraries must be nimble – willing to adopt new digital products &
services
• Librarians must engage in on-going professional development, stay
abreast of and create new library offerings
• Librarians on the front lines teaching students & faculty about
collections, discovery & use of digital resources
• Continued partnerships with faculty, students: Helping imbed
learning, teaching new digital products, imbed into course
management systems, facilitate open source data/publishing
• Digital products & search tools on library websites: Provides unique
opportunities for students to access and discover more library
resources.

22. THE FUTURE – ACADEMIC LIBRARIES
• Embrace and digitize unique collections, consider
institutional repository for academic work
• Librarians to be fluent in using social networking
• Continued funding for librarian education & training
to relate library services to the ongoing mobile
information revolution
• Decouple procedures from infrastructure – be
willing to use tools our patrons use, not expect
them to use the tools we want them to use.