Lwb feb2013


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Lwb feb2013

  1. 1. Working in The Information Future:FrankenLibraries or LibrarytopiaStephen Abram, MLSLibrarians Without BordersDalhousie University, Halifax, Feb. 7, 2013
  2. 2. 4It’s simple really• Users will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many years to come: digital and print text• Content will (is already) be dominated by non-text (gamification, 3D, visual, audio, etc.)• Search will explode with options and one-step is for dummies• The single purpose device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation• Librarians will need to focus primarily on service and strategic alignment (reduced roles in organizing knowledge and step&fetchit)• E-Learning, collections and metadata will go to the cloud massively
  3. 3. 5Market Share versus Winner Thinking
  4. 4. Deer in headlamps slide here.
  5. 5. Library Megatrends
  6. 6. Content Fragmentation•Digitization’s real impact – non-fiction•Format• Print, ePUB, PDF, Kindle, etc. etc.• CD, DVD, USB, etc. etc.• Streaming• Licenses, Open Access, Creative Commons, etc.•eBooks, eJournals, eContent•Games, Learning Objects, Guides, …•Copyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)•Author Lawsuits, WikiLeaks•Citation fragmentation
  7. 7. Beyond Text•Text•Graphics & Charts•Formulae•Pictures, Maps•Video & Audio•3D objects•Gamification•Deep Data Mining•Assessments•Community collaboration, cohorts, & social sharing•etc. etc. etc.
  8. 8. Walled Gardens or Infinite Access•ILS•CMS•Cloud(s)•Device dependencies•Formats (e.g. Kindle)•Discovery versus consumer search versus nativesearch•4 horseman to watch:•Amazon, Apple, Google, Facebook (not Microsoft)
  9. 9. Learning Object Diversification•Textbooks•eLearning (white label, proprietary, custom,…)•Learning Management Systems•Cohort Learning Environments•Presentation Systems•Virtual Conference Environment•Personal Learning Environments (PLEs)•Collaboration Software•MOOCs, e-learning, ‘distance environments’•Open Access, scholarly publishing and deepaggregations digitization
  10. 10. End User Fragmentation•Teens / Post-Millennials•Millennials•Aging workforce and tipping points•Other demographics•The new digital divide is not economic or aligned withpoverty•Business versus Consumer•The Device Divide•Mobility
  11. 11. Search Fragmentation•The new Algorithms•Consumer Search•Specialized Search•Professional Search•Semantic, Sentiment, Social, Suggestion Search etc.•Mobile search•Social search•Augmented Reality•SEO & SMO•Content Spam•Geo-location•Ultimate search choice
  12. 12. Technology Fragmentation•Feature Phones die•Smartphones•Tablets (Phablets?!)•Laptops•Desktops•Gaming stations•Television as device•E-Readers (e-paper versus plasma)•Internet of Things•Browsers lose dominance to apps and HTML5
  13. 13. 17
  14. 14. Black and White • The polarization of discussionDogmatic vs. Professional positions on:eBooks, access, copyright, etc.Political and social value systems in conflict
  15. 15. Black & White
  16. 16. 1,200,000,0001,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  17. 17. Definitions• Discovery• Search – known item retrieval• Topical or Subject Search• Research• Immersive Learning• Assembly• Two step discovery: discover, searching, finding, use
  18. 18. Recognize key shifts
  19. 19. 28OMG – the digital book!
  20. 20. Trends Differ Slightly by Library Sector •Public Libraries •Academic Research Libraries •Community College Libraries •School Libraries •Specialized Libraries •ConsortiaAnd so do the audiences, members, users …
  21. 21. Public Libraries•Recommendations (LibraryThing forLibraries, Bibliocommons, Book Psychic)•Community Glue•Economic Impact and VALUE studies•Programs on steroids aligned with collections andspace•Partnerships•Education and Learning – REALLY committing tolearning and accreditation/ credits / diplomas /certificates•Renewed advocacy moves to Influencing and selling
  22. 22. Academic Research Libraries•Confronting and acknowledging the Academic Bubble•eLearning alignment, MOOCs, LibGuides•Repositories . . . Content Archipelagos? Standards andCooperation•LibGuides next generation•Patron-driven acquisitions•Post-literacy: Information Fluency versus ‘literacy’•Demarcation between Undergrad, Grad and Faculty/Staff•Dealing with different personae•Copyright compliance•E-Coursepacks and e-Reserves•Strategic budgeting•Partnerships and Liaison roles and managing same sustainably
  23. 23. Community College and Undergrad•Information Literacy•Distance education and eLearning•Textbooks, Reserves, Coursepacks, e-all•MOOCs•Mobility•Collections for new degrees and certifications•Dealing with the scalability issue in Higher Ed
  24. 24. School Libraries•Dealing with cost-effectiveness•Common Core and ‘new’ curriculum•Aligning with research•21st Century Learning•Future of the Textbook•Scaffolded Information Literacy / Fluency•Filters•Staff and Faculty relationships•Classroom pages•Impact
  25. 25. Specialized Libraries•Intranets•MS SharePoint•Relationship building•Embedded Librarianship•Personal branding•Outsourcing•Training (scalability)•Proving impact, value, and mission alignment
  26. 26. Consortia•Consortia•CRKN, OCUL, TAL, etc.•OCLC Linked Data, RDA and global metadatastrategies•DPLA•Library Renewal•EveryLibrary Advocacy PAC•3M e-books (CALIFA / Douglas Countyinitiatives)•Dark literature, orphan works, etc.•Cloud initiatives
  27. 27. So what is the answer?Where are the real pain points?
  28. 28. Grocery Stores
  29. 29. Grocery Stores
  30. 30. Grocery Stores
  31. 31. Cookbooks, Chefs . . .
  32. 32. Cookbooks, Chefs . . .
  33. 33. Meals
  34. 34. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
  35. 35. Let’s thinkThink: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
  36. 36. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  37. 37. What are the real issues?•Craft versus Industrial Strength•Personal service only when there’s impact•Pilot, Project, Initiative versus Portfolio Strategy•Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units • Citation and information ethics•Strategic Analytics• Value measures• Behaviours, Satisfaction
  38. 38. What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. We often 5% are professors and 6% are teachers. a lot believe that isn’t true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  39. 39. 2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses. 71% of students who are employed full-time and 77% of students who are employed part- time prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on student engagement. Students are more optimistic about the potential for technology.
  40. 40. 52What we know is POWERFUL! Facts + Stories• Via Stephen’s Lighthouse Blog• “Curb Your Librarian Frustration in 8 Easy Steps”• New York State 2012 Summary of School Library Research• Ken Haycock OLA Summary of School Library Impact Studies• Gale / McKinley HS Study by Project Tomorrow• Project Tomorrow reports to Congress• Alison Head and Information Fluency research• Foresee Data and Overall Usage Data• Pew Internet & American Life reports• Bill & Melinda Gates Foundation studies for ALA• IMLS, NCES, ARL, ACRL, ALA, LJ, etc.
  41. 41. Be More Open to the Users’ Path
  42. 42. What Would You Attempt IfYou Knew You Would NotFail?
  43. 43. My Humble Recommendations Focus on the specific user niche, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Member, Researcher and Learner driven strategies first Associations, Consortia and Collaboratives Fundraising (e.g. Kickstarter) Reorganize for simplicity and flexibility, by function not subject Cross-functional Teams (business or sport)
  44. 44. My Humble Recommendations Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.  Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
  45. 45. Get to where the user is.eLearning, Mobile, Distant, VirtualTools
  46. 46. My Humble Recommendations Design for frictionless access using such opportunities as geo-IP and mobile ready websites Test everything in all browsers – mobile or not – all devices. You cannot control the end-user ecology Invest in usability research aimed at the user experience and test and learn from it and share your learning. Don’t prioritize the librarian experience first! Watch key developments in major publishing spaces – retail, video, kiddy lit, textbooks, e-learning, fiction, etc. Spot the differences and opportunities
  47. 47. • This is an evolution not a revolution  The REAL revolution was the Internet and the Web.  The hybrid ecology is winning in the near term for operating systems and content formats. It’s not going to be print vs digital or tablets vs laptops. That’s too easy.  This is good since competition drives innovation and we’re in a Renaissance not an end game right now. Ambiguity will rule and that’s uncomfortable.  Engage in critical thinking not raw criticism. Be constructive. Critical thinking is not part of dogma or religious fervor or fan boy behavior.
  48. 48. • This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove your economic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics and comprehensiveness. Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
  49. 49. • This is an evolution not a revolution  We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view.  Check out new publishing models like Flipboard and MOOCs.  Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, preservation, and
  50. 50. Choose
  51. 51. A Third Path
  52. 52. Smelly OrYellow SexLiquid Appeal?
  53. 53. Focus on the Whole Experience
  54. 54. Until lions learn to write their own story,the story will always be from the perspective of the hunter not the hunted.
  55. 55. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones, Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1