Company presentation on Netflix for EECS 441.

1. Preetom Chakraborty

2. Entertainment
• Online entertainment
streaming
• Original content
creator
• DVD rental

3. Business Model
• Act as distributor/creator of
content
• Subscriptions, subscriptions,
subscriptions
• International expansion

4. Financials
• Profitable since 2003
• Increased subscribers
every quarter
• ~8 billion dollars in
revenue in 2016

5. History
• Founded in 1997 as a DVD rental
service
• IPO in 2002 for $15 a share
• Started offering on demand
video in 2007

6. History (cont.)
• Expands to first international
market in 2010
• First original content, House of
Cards, launches in 2013
• Netflix expands everywhere not
under U.S. sanctions

7. Secret Sauce
• Rating/profiling system for
recommendations
• Customer data
• House of Cards

8. Competition
International
Reach
No U.S/Japan only 5 countries 190 countries
AFI Top 100
Movies
3 6 10 17
Library Size Rank 4 3 1 2
Price $14.99/month $12/month $99/year $9/month

9. Prediction – success!
• Currently have a very large
(and growing)
international user base
• More data than anyone
else
• Lack of new players in
industry

10. References
• http://www.business2community.com/business-innovation/breaking-netflix-business-model-history-future-
vod-giant-01582436#ITMEFZJVSF7TeB2E.97
• https://www.google.com/finance?q=NASDAQ%3ANFLX&fstype=ii&ei=ZHkpVdj9EsL9igKbh4HoBg
• https://ir.netflix.com/index.cfm
• http://www.businessinsider.com/netflix-international-growth-outpaces-domestic-2015-7
• http://www.cheatsheet.com/money-career/netflix-hulu-hbo-or-amazon-which-service-is-the-best-
value.html/?a=viewalls
• https://media.netflix.com/en/about-netflix
• https://en.wikipedia.org/wiki/Netflix
• http://unicornomy.com/how-does-netflix-make-money-business-model/
• http://www.digitaltrends.com/home-theater/netflix-hulu-plus-amazon-instant-video/
• http://variety.com/2016/digital/news/netflix-amazon-prime-video-movies-tv-comparison-1201759030/
• http://time.com/3825376/best-movie-streaming-service-netflix-hbo-hulu-amazon/

11. Thank You!
Questions?