3. Products
• Internet streaming service available 24/7
• Quality Netflix original shows and movies
• Accessible from a variety of devices
4. Persona
• Works at the DEA
• Long work hours and no time to find
shows or movies during the day
• Wants to watch Narcos and Stranger
Things after work or late at night
from his apartment
Javier Peña
9. Business Model
• Began as online DVD rental e-commerce company
• Monthly subscription based model
• 3 Plans – Basic, Standard, Premium
10. History
Netflix founded August
29, 1997
Hits 300,000 subscribers
in 2000
IPO selling 5.5 million
shares at $15 in 2002
First profit of $6.5
million in 2003
Netflix Prize is launched
to find a better
recommendation
algorithm
2006
Ships 1 billionth DVD
and moves towards
internet streaming
2007
DVD rental and internet
streaming plans
separated
2011
Netflix Originals such as
House of Cards are
launched 2013
50 million subscribers
2014
Netflix expands into 150
countries
2016
Market cap hits $100
billion
2018
14. Prediction
• Netflix will succeed
• Must continue to adapt to new market and tech trends
• Raising debt to fund new original content for new
international audiences