The Massive Summary - Hobbit


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  • The Massive Summary - Hobbit

    1. 1. The Hobbit: An Unexpected Journey Summary!
    2. 2. Production • Hollywood has adopted the ‘go big’ approach to film making – Only Hollywood is capable of doing this . Why? • Average Movie : $139,084,697 ( • The Hobbit’s production budget: Between $200 – 315 mill. But it is not the only film to spend big. • Marketing????? • But it has paid off and producing all three together has made it more economical.
    3. 3. Key Production Facts
    4. 4. Production - Technology • Read your article and make a written summary of it in your notes – include some quotes. • Verbally share your article with your fellow ‘deskmate’ and tell them the quotes you think are important (and why). They should take notes on what you say but should not simply copy what you have written! • How important is technology in a film? Do ‘good production practices’ like having amazing SFX determine the success of a film. Give examples and reasons to support your ideas. What other ‘good production practices’ are there (e.g. quality actors, scripts etc ? How important are these?
    5. 5. By the Numbers - Distribution • Using the information provided answer the following questions • What was the highest number of screens this film was release in – USA and UK • What percentage of profits came from the UK (box office only) • What percentage of profits have come so far from DVD/ Blu-ray sales? • What stats/ figures stand out for you and why?
    6. 6. Distribution and Exhibition • Theatrical release • The world premiere of The Hobbit: An Unexpected Journey took place on November 28, 2012 in Wellington, New Zealand, with a full theatrical release in New Zealand on December 12. The film was released December 13, 2012 in Europe, December 14, 2012 in India, Canada and United States and December 26, 2012 in Australia. The last country it was released in was China – 22nd Feb. Why? • Home media • The Hobbit: An Unexpected Journey was released on DVD, Blu-ray and Blu-ray 3D in the US on March 19, 2013, (overlap with Theatrical Release?) with an extended edition, with 13 minutes of additional footage and two bonus discs containing approximately nine hours of special features, released on November 5, 2013 In the United Kingdom, the film was released on April 8, 2013. (time between theatrical release and DVD release?) • Piracy • The file-sharing news website TorrentFreak estimated The Hobbit: An Unexpected Journey to be the most-pirated movie of 2013. The movie was downloaded about 8,400,000 times through public BitTorrent trackers in 2013. What different would this have made to profits?
    7. 7. Distribution and Exhibition • Theatrical Release • On the opening weekend it was screened at452 IMAX theatres around the world, which was an IMAX opening- weekend record for December • ‘Midnight screenings’ were a feature worldwide and sold out! Box office takings for the midnight screenings in the US was $13 million – highest taking for a December midnight screen - Desolation of Smaug was $8.8 mill) • DVD and Blu-ray Release • DVD/ Blu-ray features included • Look over the information on DVD and Blu-ray sales. What things stand out for you and why?
    8. 8. How was the Hobbit Marketed – Complete for Homework…. Traditional Methods New Methods
    9. 9. Marketing – Answer before next class• In what ways have you interacted with the marketing campaign? • Was this marketing campaign a success? What is your evident? • How did the marketing campaign cater for the wide and diverse target audience? • Are there any changes you would have made to this campaign? Why and how? Why not? • Is marketing a key feature in the success of a film? Why/ Why not? • Is it money that makes a successful marketing campaign? Why/ Why not?