All you need to know about black friday for groceries category

1. ©Jumia–Proprietary
Black Friday
Vendor
Townhall
1st November2017
Our Vision: To be the most beloved and trusted shopping destination in Nigeria
Our Mission: We are relentlessly building the most effortless and reliable online shopping
environment providing consumers with the widest range of genuine products at low prices

2. ©Jumia–Proprietary
Strictly confidential
• 100M€ turnover overall across all markets and all categories
• 25M unique visitors expected
• 2.5M items to be delivered
• November 13 – December 13, 2017
• This will be the biggest e-commerce event ever in Nigeria
• Presence across all marketing channels (billboards, TV, radio, online
marketing, etc)
• Starting the 13th of November and ending on the 12th of
December (peak during Black Friday day on the 24th of November)
• Key days for groceries are 13.11; 24.11; 12.12(main event days and
cross category); 10.12 (Grocery specific day); 11.12 (Kids & Baby
specific) 20.11 and 27.11
• 24hr Delivery promise for Jumia Express items
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Black Friday Highlights - Groceries

3. ©Jumia–Proprietary
Strictly confidential
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Black Friday 2017 - Groceries Brands in Focus
• Golden Penny
• Peak
• Three Crown
• Bigi
• Honeywell
• Nestle
• Ayoola Foods
• Dangote
• Royal Stallion
• Caprice
• Knorr
• McVities
• Indomie
• Sunlight
• Power Oil
• Devon’s Kings
• Always
• Dettol
• Harpic
• Air Wick
• Mamador
• Pure Bliss
• SoYummy
• Kellogg’s

4. ©Jumia–Proprietary
Strictly confidential
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Black Friday 2017 - TKB Brands in Focus
• Molfix
• Pampers
• Huggies
• Graco
• Tommee Tippee
• Fisher-Price
• Chicco
• Disney
• Cussons
• Carter’s
• TOVA

5. ©Jumia–Proprietary
Strictly confidential
03/11/2017 5
Tips for Success – Historical Performance Data

6. ©Jumia–Proprietary
0.014456317
0.020155039
0.023825503
0.027181396
0.031240097
0.035177644
0.044647978
0.056927103
0%
1%
2%
3%
4%
5%
6%
0-1 1.1.5 1.5-2 2-2.5 2.5-3 3-3.5 3.5-4 4-5
Conversion Rate
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Your name
Your score
Your amount of sales
Work on your seller score!
Seller Score is your most precious business asset!
A good seller score will boost your conversion rate!
 Did you know that a vendor scored > 4 sells
twice more than a vendor scored 2.5?
Tips for a Successful BF’17

7. ©Jumia–Proprietary
Tips for a Successful BF ‘17
FAITH.ESE@JUMIA.COM
Get enough packaging materials before start of the event:
Pick up your Returns so that we can prepare our hubs and warehouses for the
biggest event of the year
Upgrade your badge in the Jumia Advantage Scheme
Monitor your stock and assortment. Keep them updated on Seller Center as
well as your inventory
Check money makers & source them for your store
Use BF vouchers and make more sales
STRICTLY CONFIDENTIAL 7

8. ©Jumia–Proprietary
Q&A
STRICTLY CONFIDENTIAL 8
Your questions & feedback!