Twitch began in 2007 as Justin.tv, a livestreaming platform for various video content. In 2011, it spun off its gaming content into Twitch.tv. Twitch's timing positioning it for the rise of gaming content and esports streaming. It grew rapidly, reaching over 55 million monthly users and 1.5 million streamers by controlling 43% of the $3.8 billion game streaming market. Twitch was acquired by Amazon in 2014 for $970 million. It now faces competition from YouTube Gaming and Microsoft Mixer, but remains the dominant platform for game streaming.

1. Cody Force (cforce)

2. Why Twitch
• Personal Bias
• Timing of their product was spot on
• Changed direction of product based on the market
• “If Justin.tv can succeed, then nobody has an excuse. It was a terrible idea”

3. Product

4. History
2007
Justin.tv
2011
Gaming content
separated into
Twitch.tv
2014
Justin.tv ends
2014
acquisition

5. Business model
• Twitch turbo subscriptions
• Partnership Program
• Advertising
• Merchandise
http://hackingrevenue.com/revenue/revenu
e-spotlight-twitch-tv/

6. Current stats
• Currently more than 55 million
monthly visitors
• 1.5 million streamers
• Ranked 3rd in terms of internet
traffic
• Ranked #1 for game streaming

7. Finances
• Private company
• During startup
• Raised 7 million in 2007
• Raised 15 million in 2012
• Raised 20 million in 2013
• Announced they were profitable in 2013
• Controls 43% of revenue of 3.8 billion market
• $1.6 Billion revenue in 2015

8. Competition
• YouTube Gaming
• Fewer viewers and streamers
• No Xbox support
• Hard to partner
• Microsoft Mixer
• Low amount of users
• No support for mobile or PS4
• No support for saved content

9. Competition 2017

10. Future?
• Backed by Amazon (AWS)
• Creation of IRL streaming
• TwitchCon
• Rise of eSports
• Increase in Gaming industry

11. resources
• http://hackingrevenue.com/revenue/revenue-spotlight-twitch-tv/
• https://mygaming.co.za/news/features/89913-there-are-1-8-billion-gamers-in-the-world-and-pc-
gaming-dominates-the-market.html
• http://www.businessinsider.com/the-story-of-video-game-streaming-site-twitch-2014-10
• https://medium.com/precoil/what-is-the-business-model-for-a-twitch-streamer-f3b9e5351666
• https://venturebeat.com/2015/08/27/twitchs-partner-contracts-will-keep-most-livestreamers-from-
also-using-youtube-gaming/
• https://en.wikipedia.org/wiki/Twitch.tv
• https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/ryanmac/2014/08/2
5/amazon-pounces-on-twitch-after-google-balks-due-to-antitrust-
concerns/&refURL=&referrer=#2cf22d0b5ab6
• https://www.gamingonlinux.com/articles/streaming-service-twitch-compromised-change-your-
passwords.5140
• http://www.tubefilter.com/2016/03/10/youtube-gaming-app-updates/
• https://go.twitch.tv/