Android app by Google for Fitness and advance sports training. So everyone can get the right training anywhere at a very low cost.

1. PLAY with GOOGLE
New App by Google

3. Executive Summary

4. App which is created with an intention of encouraging
and giving a platform to Indian sports persons to track
their records and learn new Advance Techniques related
to their sports to boast performance.

5. • To Fulfill the need of Sports persons.
• Collaboration with various sports coach for
training.
• To Get sponsorships from Olympics and various
Sport’s club and sports organization.
• To become a favorite app for each and every
sports lover.

6. FreeServices
• You can trace and measure your
progress and compare it with your friends
, family and on online community.
• Audio Guided Running Workouts with
Coaches and Athletes
• Basic Stretching Exercises.
• Warm up exercises.
• Beginners training for any sports.
• More Fun And Customizable Post-run
Sharing With Friends.
• Trophies and Badges To Celebrate Your
Achievements.

7. PremiumServices
IN ADDITION
• Personalized Coaching Plans
Now Adapt To Your Schedule
And Progress.
• Special techniques training
with help of experts Videos.
• Health suggestions from
physiotherapist .
• Experts advice on any Query .
• Various sport clubs access.*

8. Situation Analysis.

9. •Young Adults , Women, Health conscious
people are the segmented targets.
• Health is the factor for which customers
are willing to pay.
•India is a developing country with a huge
market capacity in near future .

12. •Youth(13-35Years).
•Women.(fitness)
•Health conscious people.(Mid. age)

13. Goal

14. • 10 Million installation.
•7 million reviews in first
year.

15. Strategy

16. •Customers
•Collaborators
•Company
•Competitors
•Context
•Customer Value
•Collaborator
Value
•Company Value

17. •To trace and measure their progress .
•New techniques to perform better.
•Schedule planner and reminder.
•Experts guidance for playing with injuries.
•Health related help.

18. •Sports players.
•High school teams.
•Youth(13-35Years).
•Women.(fitness)
•Health conscious people.(Mid. age)

19. Communication
partners
GOOGLE PLAY STORE.
APPLE STORE.
SAMSUNG STORE.
MI STORE.

21. ECONOMIC : Customers will be
willing to pay for sake of health.
Quite low cost as compared to
local gyms and fitness centers.
SOCIO-CULTURAL: As Indian
culture favors the early wake up
and exercise habit. So scheduling
early morning plans will help app
to fir in culture demand.
REGULATORY: Ease of use due to
Google interface as people feel
comfortable with Google .
And many advancement can be
done in future. Like online
appointments with doctors.
TECHNOLOGICAL: Ease of exercise
guidance due to user interface,
maps use for tracking run.

22. •Sports
encouragement.
• Exhaustive
marketing with
customers
•Google is now
your new coach.
•Sports
industry
advancement
•Guaranteed
returns.
•Lets win this
game and be the
First in Race.
•Sports training
for everyone.
•Help your friends
and family to be
healthy.
Value offering's
positioning
strategy
positioning
statement

23. Tactics.

24. TACTICS FOR
01
Product
02
Service
03
Brand
05
Incentives
04
Price
06
Communication
s
07
Distribution

25. Attributes
• An Android App.
Costs.
• Free for basic
exercise.
• Free beginners
training.
• Paid for Experts
training and
health experts.
Benefits
• Personal Coach and
guide
•Trace and measure
Progress .
• Audio Guided
Running Workouts.

26. Attributes
• Best services than
competitors for
sport persons,
kids, women and
health conscious
people.
Costs.
• Free for basic
fitness.
• Paid for
advance
training.
• Paid :
19.99$
Benefits
• All physical fitness
package in one app.
•Customized according
to the users.

27. Google
Application
Fitness
and
sports training
PLAY with GOOGLE

28. Freemium
model
Premium
Membership
19.99$
Free premium
services for
First 2 months.
Then in
correspondence
to survey small
fee charge
2.99$.

29. Customers
• Free videos to most active users.
• Run some contest
Ex: Sports Photography competitions.
Company personnel.
• Additional features accessible to
company personnel and their families only.
• Clubs membership to employees.

30. Help the programs of
International Olympic
Committee
And
World Health organization.
Sponsorship for
IPL , Kabbadi league,
Hockey , Marathons, etc
YouTube ads.
and
Use online sports
websites
For Ads .
Elements in the
Communication
process.

31. GOOGLE PLAY STORE.
APPLE STORE.
SAMSUNG STORE.
MI STORE.

32. Implementation.

33. Marketing team with subgroups focusing on
Best Price
Product PoD and PoP
Market analysis
Distribution chains.
Promotion and Places.
Competitors strategies.
PoP and PoD are points of parity and points of difference respectively.

34. 01 02 03
04
05
Lorem
Ipsum
Research on
statistical
information
Lorem
Ipsum
Advertisement
via various
channels
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Ipsum
Marketing
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Ipsum
App
development
01 0604
Contacting brokers ,
retailers , distributors
Generating returns ; giving them to
collaborators ; partnering up with
leading companies in the field

35. 1. Launch in April’18 At VIVO IPL 2018 .
2. Co sponsorship of VIVO IPL 2018 to be held in
April.
3. Free premium for first 2 months.
4. Look our for collaborators, sponsorships.
5. After two months , survey the reviews and
start charging fee.
6. Rule out prices and exclusive offers.
7. New strategies and development in app.
8. Offers for increase sales.

36. •Over view , goal , Course of action
•Market overview , Target customers
•Goal – statement
•Target market , Value proposition
•7 tactics discussed briefly
•Infrastructure , processes , schedule
RE CAP

37. THANK YOU

38. Created by PRATEEK of IIT Kanpur , during a
Marketing Internship by
Prof. Sameer Mathur, IIM Lucknow
DISCLA IMER