Marketing Strategy foa an Android app

1. Get fit
Marketing Plan

2. Arnold Schwarzenegger

3. Marketing Plan
Executive Summary Situation Analysis
Goal Strategy
Tactics Implementation

4. Executive Summary

6. • To help fitness and
bodybuilding enthusiasts
get what they want and
what is necessary for
their training on a single
platform.
• Availability of
imported/foreign food
supplements at a lower
cost.
• Online one-to-one
training.
• Finally, we try our best to
make everyone fit and
healthy.

7. What is GET_FIT ?
• GET_FIT is an android application which is
the best place to search for fitness
equipments and bodybuilding equipments
and training videos.
• Here one will have access to world class
supplements weather in powder or
capsules from renowned brands.
• The GET_FIT Premium app has many more
added features like tutorial videos to use
the equipments, also online one-to-one
trainer and food charts prepared for each
customer separately.

9. Situation Analysis
• Market Overview
• Company Overview
• Customer Segmentation

10. Health & Fitness apps have only
3.40% market share on
PlayStore.
Market Overview

11. Company Overview
Core Values
• Proper management of resources.
• Take into consideration consumer’s feedback.
• Always perform the works proposed.
• On time delivery of items.
• Grand sales on festive seasons.
• Collaboration and team work.

12. Customer Segmentation
Consumer Segment
1. Demographic
a. Age : Youth, Adult, Elder
b. Gender : Male and Female
2. Geographic
a. Cities : Class I & II cities & Metro Cities
3. Psychographic
a. Lifestyle : Culture, Outdoor Oriented
b. Food : Vegetarian, Non-Vegetarian
Business Market Segment
1. Companies : Fitness equipments & Food Supplement manufacturers

14. Goal
goal

15. • App LaunchFeb ‘17
• 5000+ downloadsMay ‘17
• 1000+ downloadsNov ‘17
• 100,000+ downloads
• 30% increase in revenue
• 20% increase in consumers
1st Fiscal
Year
• 500,000+ users
2nd
Fiscal
year

17. Strategy

18. TARGET MARKETS

19. Fitness Enthusiasts
&
Bodybuilders

20. Consumer Needs
• A platform where a fitness lover would get all the necessary equipments to stay fit.
• A platform where a bodybuilder would get all the necessary equipments to build.
• A platform where each type of food supplement is available.
• A platform where one can interact with trainers online.
• Build a better physique and stay fit.
• Personality Development.

21. Competitors
Jerai Fitness Pvt. Ltd.
• Jerai Fitness Pvt. Ltd. Will be the biggest competitor for us.
• Has a Global Mobile app.
• Is in this market since 17 March 1974.
• User Friendly website.
• Sells almost all type of fitness and bodybuilding equipments.
• Has a great market in India.

22. Points of Parity (PoPs)
• Provide fitness equipments.
• Online payment.
• Target Youths.
• Targets mainly on Indian Market.
• Exchange of used gym equipments.
• Home Gym Setup.
• Free Maintenance over a period of time.

23. Points of Difference (PoDs)
• In addition to fitness
equipments, we also
provide food supplements.
• Faster Delivery
• Jerai Fitness Pvt. Ltd.
focusses mainly on India,
but Get_Fit will focus Global
consumers too.
• Cash on Delivery option will
be available for most of the
products.
• Diet Plan for Premium
Customers.
• Day wise workout
distribution.
• Online one-to-one
interaction with trainer.
• Easy Returns.

24. Value Proposition
• Customer Value
• Collaborator Value
• Company Value

25. Collaborators
• Collaborate with high end food supplement
manufacturers for their product supply for our app.
• Collaborate with best gym equipment manufacturers .
• 5% of each purchase would be transferred to the
collaborators.

27. Tactics
Tactics
• Product
• Service
• Brand
• Price
• Incentives
• Communication
• Distribution

28. Product

29. Free Features
• One can search and order for equipments online using this app
and the official website.
• Order food supplements.
• General Exercise and diet charts will be provided.
• People can share their progress in form of photos or blogs in a
section of the app which will be solely dedicated for this purpose
only.
• Home Gym setup with every sophisticated equipment order.
• Free Maintenance for the first three years.

30. Premium Features
• Diet Plan will be provided to Premium Customers
• Day wise exercise distribution will be provided
• Online one-to-one interaction with trainers
• Faster delivery

31. Service
• Free maintenance over the first three years of purchasing
the equipment.
• Same day delivery for premium customers.

32. Brand

33. Price
• $20 will be the base price for the premium app in which
consumers will be able to access unlimited tutorial videos.
• Additional Price would be there for faster delivery option and
equipments and food supplements which are to be shipped
from abroad.
• Monthly charges of $10 for one-to-one interaction with trainers.

34. Incentives
• Incentives to like and rate the app’s
social media pages.
• Refer the app to friends and family
members for limited app free version.
• Combo benefits on purchasing more
than one items at the same time.
• Watch Advertising videos to unlock new
features for limited time.

35. Communication
• Company Website
• Blogs
• Social Community On
Facebook & Twitter
• Quora
• Emails

36. Distribution
website
www.getfit.com

38. Implementation

39. IMLEMENTATION
• Organizational Infrastructure
• Business Process
• Implementation Schedule

40. CEO
Chief Financial Officer
Head of Marketing
Chief Technical Officer
Global Head Of Communications
Head of Business Development
Chief Product Officer
Marketing-Sales Team
Technical Team
Communication Team
Content & Consulting Team
Design and Development Team
Financing Team
Organizational Infrastructure

41. Business Process &
Implementation Schedule

42. App testing &
Official
Launch
Customer
Feedback and
App Updates
Building Networks,
Contracting and
payment collection
Maintain
Financial Level
of performance
and records
Develop
strategies to
gain more
control over
the online
market

44. Executive Summary Situation Analysis
Goal Strategy
Tactics Implementation
summary

45. disclaimer
Created by Kumar Joy Nag, IIT Kharagpur,
during a marketing internship under
Prof. Sameer Mathur, IIM Lucknow.

46. THANK YOU

47. Get fit