Untappd is a social app that incorporates gaming elements to engage beer drinkers. The app allows users to view nearby bars and beers on tap, review and rate beers they have tried, and see what beers their friends are drinking. As users try different beers and develop preferences, they earn badges and achievements. For bar and restaurant owners, the app is a way to promote their beer menus and attract new customers interested in earning badges by visiting their establishments.