Running ManThe best data. The best coaches. Thebest results.Credit: Ben Dennis, Kevin Haverlock, Andrij Harasewych, David ...
The Winning EdgeNatural ability.Relentless training.These factors combine to propelathletes to the top.But those elements ...
Previous TechBasic Monitoring EquipmentHeart Rate Monitors, Running Watches, PedometersHealth Tracking MonitorsGPS point-t...
StatisticBiomechanics - vital statistic monitoringbut focus on running. sample metrics include  ○   Heart rate  ○   v02  ○...
Our Device● Motion Analytics   ○ Most accurate● Lives in the cloud, always available● Comprehensive fitness dashboard -- n...
Down to BusinessKey Resources:We will need initial investments to fund the first batch of the productCost Structure:- Prod...
RunnersAffluent and well educated consumer group ●   Attractive age and gender distributions across the population ●   16 ...
CommercialFocused on the Runner.
Running professionally takes a special type of person.
One with Drive and Motivation.
With Determination and Stamina.
It takes as much natural ability as it does relentlesseffort to make it to the top level.
Where every activity is analyzed. Every motion isscrutinized. Every ingredient is measured.
Every element, combined, is utilized to propel a runnerfrom competing at an amateur level to thriving as anelite athlete.
Every element, combined, is utilized to propel a runnerfrom competing at an amateur level to thriving as anelite athlete.
Introducing a new way to support your hard and life dreams. It’s not just an evolution to the FitBit or Nike+ Fuelband. It...
And it’s not just a lifestyle activity tracker. It’s the      ultimate professional training partner.
Measure your nutrition intake and improve yourenergy levels.
Identify what products are best for your runs toincrease your stamina.
Analyze your body’s motion in order to improve yourform and efficiency of movement.
Track your goals and use special game tools to           increase your motivation.
Share your progress with friends or compete againstothers also in your social graph.
And do all of this from anywhere, anytime on anyplatform.
Your running shoes are no longer the most importantpart of your running toolbox. Your action readers anddashboard are. Eas...
Avoid excuses. Avoid Agony. Avoid Defeat.
Thrive.
Win.
Know More. Win More.
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Final presentation assignment2

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Final presentation assignment2

  1. 1. Running ManThe best data. The best coaches. Thebest results.Credit: Ben Dennis, Kevin Haverlock, Andrij Harasewych, David Looby, Jim Tarpey, KunalTandon, Nadia Munoz, Adam Weiner, Jonathan Gregorio, Sotee Loey
  2. 2. The Winning EdgeNatural ability.Relentless training.These factors combine to propelathletes to the top.But those elements must be tiedtogether to be meaningful.You have to do more than listento your body to master it... ...youve got to understand what its saying to you.
  3. 3. Previous TechBasic Monitoring EquipmentHeart Rate Monitors, Running Watches, PedometersHealth Tracking MonitorsGPS point-to-point trackingUsually sport specific (running vs biking vs swimming all have different gear)Its not enough! Its not comprehensive!
  4. 4. StatisticBiomechanics - vital statistic monitoringbut focus on running. sample metrics include ○ Heart rate ○ v02 ○ Stride turnover & length ○ Perspiration/hydration analysis ○ Biomechanics ■ Form/efficiency of run
  5. 5. Our Device● Motion Analytics ○ Most accurate● Lives in the cloud, always available● Comprehensive fitness dashboard -- not just calories or miles run All your data. Everywhere.● Analysis by leading coaches● Alerts for key breakthroughs● Share your success with others -- Social!
  6. 6. Down to BusinessKey Resources:We will need initial investments to fund the first batch of the productCost Structure:- Production expenses- In-house staff salaries- Distribution costs.- Promotional costsRevenue Streams:There is a one time fee for the bodysuit and the app. Extra charges will beapplied to various in-app purchases that extend the functionality of the app andadd new content (workout plans, diet regimens, dashboards..etc). We will alsooffer features to attract ancillary supporters, such as nutritionists, trainers andcoaches, who may enroll in courses to earn credentials as [product-name]-certifed support professionals..
  7. 7. RunnersAffluent and well educated consumer group ● Attractive age and gender distributions across the population ● 16 million runners with household income of $75K or more. ● Runners nearly $10 billion/year on their sport
  8. 8. CommercialFocused on the Runner.
  9. 9. Running professionally takes a special type of person.
  10. 10. One with Drive and Motivation.
  11. 11. With Determination and Stamina.
  12. 12. It takes as much natural ability as it does relentlesseffort to make it to the top level.
  13. 13. Where every activity is analyzed. Every motion isscrutinized. Every ingredient is measured.
  14. 14. Every element, combined, is utilized to propel a runnerfrom competing at an amateur level to thriving as anelite athlete.
  15. 15. Every element, combined, is utilized to propel a runnerfrom competing at an amateur level to thriving as anelite athlete.
  16. 16. Introducing a new way to support your hard and life dreams. It’s not just an evolution to the FitBit or Nike+ Fuelband. It’s the Revolution to your training efforts.
  17. 17. And it’s not just a lifestyle activity tracker. It’s the ultimate professional training partner.
  18. 18. Measure your nutrition intake and improve yourenergy levels.
  19. 19. Identify what products are best for your runs toincrease your stamina.
  20. 20. Analyze your body’s motion in order to improve yourform and efficiency of movement.
  21. 21. Track your goals and use special game tools to increase your motivation.
  22. 22. Share your progress with friends or compete againstothers also in your social graph.
  23. 23. And do all of this from anywhere, anytime on anyplatform.
  24. 24. Your running shoes are no longer the most importantpart of your running toolbox. Your action readers anddashboard are. Easily tape the readers to yourexisting training gear and track your progress on yourcomputer, iPhone or any other device.
  25. 25. Avoid excuses. Avoid Agony. Avoid Defeat.
  26. 26. Thrive.
  27. 27. Win.
  28. 28. Know More. Win More.

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