1. LIVE PROJECT : FITEROBIC
Health & Fitness Tech Industry
Presented by- Group 07
2. ROADMAP
1. Industry Introduction
2. 5C Analysis
3. Market Strategies
4. Current market presence
5. Product Development
5.1 Idea Generation
5.2 Idea Conceptualization
5.3 Business Model
5.4 Prototype
5.5 Budget Allocation
5.6 Recommendations
3. The COVID-19 pandemic-driven quick adoption of technology is proving to be a significant "booster dose"
for the nation's healthcare environment, leading it toward unparalleled digital change and innovation.
INDUSTRY OVERVIEW
4. Internal External
Company:
-Fitness & health platform
for all ages
-Focus on simple lifestyle
changes
-Based on Science &
evidence
Collaborators:
- Influencers
- Micro-influencers
- Communities Customers:
-Community between
personal trainers and
fitness freak clients
Competitors:
- Fittr
- 8 fit
- furo.fit
- Growfitter
Climate:
-Unorganized sector
-Increased emphasis
of the general masses
on health & fitness
-Change in consumer
preferences in favour
of at-home fitness
Analysing the 5 Cs
5. Perceptual Map
High price
Low price
Large
number
of
features
Small
number
of
features
Cult.fit
Grow-
fitter
Mind.fit
Care.fit
Eat.fit
8Fit
6. Overview
Helping you stay fit and healthy and live a
fulfilling life
Fiterobic is a fitness & health platform for all age
groups. Fiterobic helps you achieve your fitness and
health goals by making simple lifestyle changes
leveraging science & evidence-based initiatives.
7. People are looking for
options that can make
them fit & healthy at home
Increase in lifestyle
diseases, including heart
ailments, diabetes,
chronic diseases
Lack or poor accessibility of
incentives & motivations
lead to non-regular fitness
schedules
Misinformation & lack of
awareness of fitness &
nutrition programs
Why Fiterobic ?
8. VISION VALUE
PROPOSITION
One-Stop "Fitness in a pocket" for
all . Health & Wellbeing inside the
comfort of home . Helping
regularise fitness schedule
Aims to become "The Holistic
Fitness " platform to achieve all
fitness goals. Aims to address
the physical and mental
demands of each individual
thus helping them stay fit &
healthy and lead a fulfilling life.
9. Six Dimensions of Wellness Market
Sleep
Fitness
Nutrition
Health
Appearance
Mindfulness
12. Fiterobic is an amalgamation of the terms FITNESS and (A/ANA)
EROBIC. Fiterobic aims to provide guidance and assistance on
endurance activities, which are aerobic in nature, and high-
intensity workouts, which uses anaerobic power.
Brand Elements
Brand Name :
Logo :
Slogan: “HOLISTIC WELLNESS SIMPLIFIED”-Helping you stay fit
and healthy and live a fulfilling life
Color Scheme:
Red and White
Consistent in its brand materials, like in its Instagram posts
13. The images chosen for
marketing and advertising
efforts is consistent and
possess similar qualities. The
editing style is uniform.
Image :
Typography :
Consistent Font in all the
posts -
Poppins Light Medium
14. For creating the buzz and reaching out to more people, the
following strategies are being used
● Digital marketing across social media channels
● Content generation regarding fitness and wellness
● Diets. Debunking Common Myths
● Influencer Marketing
● Info-viral Content. Informative memes/trends
● Free demo online classes for all fitness enthusiasts.
● Product Development
Market Strategies
15. For creating the buzz and reaching out to more people, the following strategies are being
used
Website development - One Stop Place for all fitness and wellness enthusiasts - Dance,
Jumba, Yoga, Running, Meditation, etc.
● Become a coach
● Register as a fitness aspirant for guidance
● Informative Content - Articles, Nutrition etc.
● Snippets of Fitness coaches guiding customers.
● E-Store
● Mobile App Development - On-Going.
● Once the customer base was established, the product has been launched so that
there are enough people to use the product.
Market Strategies
16. ● Social Media presence -
Instagram - 1000+ followers , Facebook - 130+ followers , Twitter , YouTube
● Website - fiterobic.com
● Podcasts - Planned
● Fitness Pro Chat Sessions - 4 Sessions Conducted
● Mobile application - Under development (Revenue Generation)
● Monthly Subscription Model
● Paid Workshops - In planning (Revenue Generation)
Current Market Presence
18. Idea Conceptualization and Design
Conceptualization
Needs BicCoins Redeem
Buy Products-
inflow commission
19. Idea Conceptualization and Design
Reward Points How to earn points When will it be credited
Welcome points By registering to Fiterobic Upon paying joining fees
Regular Points By using Fiterobic app to
measure fitness goals
After the easy to medium
fitness goals are reached
Accelerated Points By sending on special
categories
After difficulty level - high
goals are achieved
High Value Purchase By spending on costly
programs of fitness
workshops
After the purchase has been
made
Bonus Points By achieving over and above
the required limit.
After the goal is reached
Loyalty Points By renewing workshops Upon paying the renewal
fees
20. Reward Points Redemption:
● Minimum points required
● Expiration Date
● Redemption Fees
Mode of Reward Redemption:
● Online:
○ Use your User ID and Password to log in. You might have to link your
payment methods in order to access your payment source information.
○ You can pick your rewards as per your BicCoins Balances.
○ Place your order and the merchandise or gift of your choice will be
delivered to your registered postal address.
○ Handling charges will be charged to the same payment source.
Idea Conceptualization and Design
21. Shop by category Need/Goal Age Service Program Events
Gainers
Proteins Food
Workout Essential
Multi Vitamins
Vitamin and Minerals
Lean Muscle Building
Weight Management
PCOS/PCOD
Thyroid Management
Women’s Wellness
Kids
Senior
Women
Men
Fitness Diet Chart
Personal Coach
Group Classes
Yoga Workshops
Fitness Workshops
Medication
Workshops
Others
Idea Conceptualization and Design
Products Bifurcation
24. Fiterobic provides five interconnected offerings like
workout plans, diet plans, meditation, yoga, and personal
trainer on one platform. Hence, cross-selling of products
has happened easily, helping to grow its revenue.
Subscription
Subscription business models are common for physical
commodities, such as monthly recurring
agriculture/produce subscription box deliveries, while
being primarily used by digital enterprises for access to
the software.
Business Model
25. Fee-for-Service
Fee-for-service business models are focused on labor
and rendering services rather than selling goods. A fee-
for-service business strategy may impose a fixed cost
for a particular agreement or an hourly rate of
compensation.
Bundling
A corporation may try to bundle products to offer
numerous items to a single buyer if it is worried about
the expense of acquiring just one customer. Pricing
incentives for purchasing numerous products can be
used to encourage this.
Business Model
31. Recommendations
● An increase in spending on business development and product
development (as budgets are currently very low in major and
important activities)
● Outsourcing of development & UI/UX designing activities to fasten
and reduce delivery times for current deliveries.
● Scaling up of digital marketing activities like SEO, Influencer
marketing, Channel integrations are required to improve product
visibility and make the customer understand the USP’s of the product.
