Daniel Hale ADV 420
Open 24/7 365 Days Located close to their customers’ work, school, and  home. Emphasis on cardio-vascular equipment.Made...
Anytime Fitness’ Social Media
Challenges & GoalsGoals
Increase Social Media                               Facebook   Twitter   YouTube                                   Facebo...
Interaction via Social Media Communicating with consumers by responding on social media networks.                       ...
Internet Advertising
Create a Blog
Evaluating SuccessIncreased Membership Sales & Increased Awareness in Social Media
BudgetCost per Click Using Google Ads: $.74/click (estimated  3,000 clicks per month.Paid Ads (Facebook): $150 x 3 daysPai...
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Anytime Fitness ADV 420 Final Project

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Anytime Fitness Project by Daniel Hale

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Anytime Fitness ADV 420 Final Project

  1. 1. Daniel Hale ADV 420
  2. 2. Open 24/7 365 Days Located close to their customers’ work, school, and home. Emphasis on cardio-vascular equipment.Made For: Not Made For:
  3. 3. Anytime Fitness’ Social Media
  4. 4. Challenges & GoalsGoals
  5. 5. Increase Social Media Facebook Twitter YouTube Facebook Twitter YouTube 2011 2012
  6. 6. Interaction via Social Media Communicating with consumers by responding on social media networks.  =
  7. 7. Internet Advertising
  8. 8. Create a Blog
  9. 9. Evaluating SuccessIncreased Membership Sales & Increased Awareness in Social Media
  10. 10. BudgetCost per Click Using Google Ads: $.74/click (estimated 3,000 clicks per month.Paid Ads (Facebook): $150 x 3 daysPaid Ads (Bodybuilding.com): $3,00 annuallyAnytime Fitness Social Media Intern: $400/week for one yearTotal: $26,142Facebook Ads will run the first week of January, which is the month of the highest sales. All other ads will run until December 2012 including the intern.

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