Syllabuses

1. DAY-1 INTERACTION WITH STUDENTS
What is Digital Marketing
Benefits Of Digital Marketing
Differnce between Traditional Marketing and Digital
Marketing
DAY-2,3 Free Website Development
What is website
Select your Domain Name
Choosing a Suitable Theme
Pages, posts, categories creation
Promote Your Website
DAY- 4,5,6,7,8 Search Engine Optimisation (SEO)
On-Page Optimisaton
Off-Page Optimisation
Local SEO
SEO Tools
Webmaster tools
Google Analytics

2. DAY- 9,10,11 Social Media Optimization (SMO)
 Introduction Of Social Media
 Advantages of Social Media
FaceBook
 Create profiles, Pages, Groups
 Facebook Connect (Like, Share, Comment)
 Facebook pages (Creating, Managing)
 Facebook Posts
LinkedIn
 Introduction of LinkedIn
 Creating profile and Settings
 LinkedIn Groups
 Amswers, Events, Meddaging
Twitter
 Introduction of Twitter
 Twitter Demographics
 Promotions, Sales
 Who of follow
Google+
 Setting Social Objectives
 Promoting a brand on Google+
 Sharings

3. DAY- 12,13,14,15 Search Engine Marketing(SEM)
About SEM
Intoduction Adwords
Campaign Creation
Types of campaigns
Search and Display Campaigns
Location Targeting
Budget & Bidding
Remarketing
DAY- 16,17,18,19 Social Media Marketing (SMM)
How to do Marketing In Social Media Channels
FaceBook, LinkedIn, Twitter
FaceBook Ad manager
Create a Campaigns
Implement a campaign and Ad groups
Targeting by Region, Demographics & Interest
CPC vs CPM
Performance and Reporting

4. DAY- 20,21,22 Email marketing
How to send bulk E-mails
Creating Campaigns
Planning and delivering Emails
Choosing Frequency Schedules
Creating Effecting Email Campaigns
Analysing Test Results
DAY-23,24 Online Money Earning Cocepts
Freelance jobs
Self Employment
( You can Earn 10,000 – 25,000 per month after
Training Session at Your home as a Freelancer)
DAY- 25 INTERVIEW SESSIONS, QUESTIONS