THE DIGI MARKETING INSTITUTE SYLLABUS

1. THE DIGI MARKETING
Digital Marketing Syllabus
1. SEO & ADVANCE SEO
ON PAGE SEO
 Meta Tag Optimization
 Title Tag
 Description Tag
 Image Optimization
 Link Optimization
 Anchor Text
 Html Tag Optimization
 Canonical Links
 Robots file
 Generate XML Sitemap
 HTML Sitemap
 Generating/Uploading Google Webmasters code
 Generating/Uploading Google Analytics code
 Alexa Report
 404 Error Redirects
 301 / 302 Redirection
 SEO Tools
DIGITAL
MARKETING
EMAIL
MARKETING
SMO / SMMSEM / PPCSEO

2. THE DIGI MARKETING
OFF PAGE SEO
 Search engines submissions
 Directory Submission
 Blog Submission
 Blog Posting & Commenting
 Article Submission
 Social Book-marking
 Press Releases Submission
 Image Submission
 Documentation Sharing
 Forum Posting
 Video Sharing

3. THE DIGI MARKETING
2. SEM / Google Ad-word Certification
SEARCH ENGINE MARKETING / GOOGLE PPC
 What is AdWords?
 What is the network in advertising?
 How to create a campaign
 What are bids, ad groups, and campaigns?
 How to schedule an ad
 What are ad formats?
 A complete walkthrough with the dashboard
 Display network
 Demographics
 Cost per click cost per mille
 Cost per acquisition
 Conversion optimizer
 Ad delivery
 Demographic bidding
 Social settings
 Keyword Types (Broad, Phrase, Exact and Negative)
 AdWords Keyword Tool
 Text Ad Format
 Quality Score and Its Importance

4. THE DIGI MARKETING
3. SMO / SMM
SOCIAL MEDIA MARKETING
 What is social media?
 Why should my business be on social media?
 What are the aspects of social media?
 How to engage with people on social media?
 What is an information post?
 Audience engagement
SOCIAL MEDIA SITES
 Facebook
 Twitter
 LinkedIn
 Pintrest
 Instagram
 Google+
 Tumblr
 Hoot-Suit
 Google Business
 Youtube

5. THE DIGI MARKETING
4. Email Marketing
1. Email Marketing Fundamentals
2. How Email Works
3. Bulk Email Overview
4. Bulk Emails Challenges
5. Introduction To Email Marketing Software
6. How To Create Email Campaigns?
7. Email Analytics
8. How To Set Up Lists?
9. How To Write Effective Emails?
10.Legal Constraints On Emails

6. THE DIGI MARKETING
NOTE :-
STUDY MATERIAL AVAILABLE IN HARD & SOFT COPY ALSO.
FOR MORE INFORMATION Click Here :
Www.Thedigimarketing.in
Www.Thedigimarketing.com
Contact us : 9067546967 / 8657525062
Office No . P – 202, Phase 1
Mayur trade center ,
Chinchwad station chowk,
Chinchwad - 411019