Marketing and Selling Terms explained with its difference

1. BY:
PRACHI AGARWAL

2. Selling is offering to exchange an
item. The original item of value being offered may be
either tangible or intangible. The second item, usually
money, is most often seen by the seller as being of
equal or greater value than that being offered for sale.

3. According to Philip Kotler,
“Marketing is a social process by which individuals
and groups obtain what they need and want through
creating, offering and freely exchanging products and
services of value with others.”

4. Points of Difference Selling Marketing
Point of initiation Selling process starts
from production floor.
Marketing process
starts from target
market.
Orientation Product oriented. It places customer
satisfaction at the
centre and its
customer oriented.

5. Points of Difference Selling Marketing
Vision Selling plans a short-
term goal and
accordingly produces
the products and
services needed today.
Marketing plans for
the long-term survival
of the company and
thus produces goods
and services for future
markets.
Objective Limited only to selling
the product.
Tries to bring
customer satisfaction
through the products.
Nature of product Emphasizes on
producing the
products that the
seller can sell.
Emphasizes on
producing those
products what the
consumers wants to
buy.

6. Points of Difference Selling Marketing
Techniques It includes only two
techniques-selling and
promoting.
Marketing is a joint
responsibility; hence it
uses the integrated
marketing technique.
Goals Attain larger profits
through aggressive sales.
Profit is also an
important goal, but it is
attained through
customer satisfaction.
Function All its activities are
related to conversion of
product into cash.
Its activity aim to
convert customers need
into products.

7. Points of Difference Selling Marketing
Formulation Cost forms the main
basis for determining
the price of the
product.
Consumer constitute
the driving force that
determines the price.
Relationship with
other department
It depend on
manufacturing
department only.
All the departments
of the organization
work together to
perform marketing.
End product Process of selling ends
with sale of the
product.
Process of marketing
continues as it prefers
to develop and
maintain a long term
relationship with
customers.