The document discusses the evolution of marketing philosophies from a production concept to a marketing concept. Under the production concept, firms focused on efficient production and believed demand would follow. The sales concept prioritized selling over customer needs. The modern marketing concept emphasizes understanding customer needs and satisfying them through an integrated company focus, leading to long-term profitability. It involves determining customer wants before product development and keeping customers satisfied.
This document provides notes on marketing management from Jain College. It defines key marketing concepts such as market, marketing, customer value and satisfaction. It also discusses different marketing orientations like selling, production and marketing orientations. Additionally, it outlines various types of marketing organizations including functional, geographic and product-based structures. The document aims to impart foundational knowledge on marketing to MBA students.
This document provides an overview of marketing principles and concepts. It defines marketing as identifying and satisfying customer needs profitably. The key concepts discussed include needs, products, value, exchange, markets, and different philosophies like production, product, selling, and marketing concepts. The marketing concept holds that organizations should determine customer needs and wants, then deliver superior value to satisfy customers while maintaining societal well-being.
Marketing management book @ bec doms bagalkot mbaBabasab Patil
This document provides an overview of marketing management concepts across 6 units. It discusses key topics such as the modern marketing concept, social marketing concept, marketing environment, consumer behavior, marketing research, product mix management, product-market integration, price mix management, physical distribution mix, and promotional mix. The goals are to understand approaches to marketing, segmentation, the marketing mix, determinants of consumer behavior, marketing procedures, product planning, pricing policies, distribution channels, and components of promotion.
This document provides an overview of marketing management and strategic planning concepts. It defines marketing as satisfying customer needs through products and defines the key concepts of needs, wants, demands, and products. It discusses how consumers choose products based on value and satisfaction. It also outlines different marketing philosophies including production, product, selling, marketing, and societal concepts. For strategic planning, it discusses developing a mission and objectives, analyzing the current business portfolio using tools like the BCG matrix, and designing growth strategies. The overall document serves as an introductory overview of core marketing and strategic planning frameworks and terminology.
Marketing management book @ bec doms bagalkot mbaBabasab Patil
This document outlines 6 units of a marketing management course. The key concepts discussed include the modern marketing concept, social marketing concept, marketing environment, consumer behavior, marketing research, product mix management, product-market integration, price mix management, physical distribution mix, and promotional mix. The modern marketing concept focuses on determining consumer needs and wants and satisfying them through an integrated marketing approach.
This document provides an overview of marketing management concepts including:
- The definition of marketing as creating value for customers through communication and delivery while managing relationships.
- Marketing involves specialized functions like integrating production with distribution, promotion, and price to accomplish organizational goals.
- The scope of marketing covers goods, services, experiences, events, people, places, properties, organizations, information, and ideas.
- Marketing functions include buying, assembling, selling, transportation, storage, distribution, pricing, market information, and after-sales service.
- Objectives of marketing management are to create new customers, satisfy customer needs, enhance profitability, and raise standards of living through the marketing mix.
Marketing management book 1 st sem mba @ bec domsBabasab Patil
This document provides an overview of marketing management concepts. It discusses the nature and scope of marketing, including definitions of marketing and the types of entities that are marketed such as goods, services, experiences, events, persons, places, properties, organizations, information and ideas. It also covers analyzing consumer markets and buyer behavior, explaining how cultural, social, personal and psychological factors influence consumer decisions. Specific topics covered include reference groups, family influences, and social roles/statuses.
This document discusses several marketing concepts:
1. It defines marketing in multiple ways and outlines key concepts like needs, products, value, exchange, and markets.
2. It explains the marketing concept which focuses on determining consumer wants and satisfying them through an integrated effort.
3. It also discusses other concepts like production, product, and sales orientations that have a narrower focus than the marketing concept.
This document provides notes on marketing management from Jain College. It defines key marketing concepts such as market, marketing, customer value and satisfaction. It also discusses different marketing orientations like selling, production and marketing orientations. Additionally, it outlines various types of marketing organizations including functional, geographic and product-based structures. The document aims to impart foundational knowledge on marketing to MBA students.
This document provides an overview of marketing principles and concepts. It defines marketing as identifying and satisfying customer needs profitably. The key concepts discussed include needs, products, value, exchange, markets, and different philosophies like production, product, selling, and marketing concepts. The marketing concept holds that organizations should determine customer needs and wants, then deliver superior value to satisfy customers while maintaining societal well-being.
Marketing management book @ bec doms bagalkot mbaBabasab Patil
This document provides an overview of marketing management concepts across 6 units. It discusses key topics such as the modern marketing concept, social marketing concept, marketing environment, consumer behavior, marketing research, product mix management, product-market integration, price mix management, physical distribution mix, and promotional mix. The goals are to understand approaches to marketing, segmentation, the marketing mix, determinants of consumer behavior, marketing procedures, product planning, pricing policies, distribution channels, and components of promotion.
This document provides an overview of marketing management and strategic planning concepts. It defines marketing as satisfying customer needs through products and defines the key concepts of needs, wants, demands, and products. It discusses how consumers choose products based on value and satisfaction. It also outlines different marketing philosophies including production, product, selling, marketing, and societal concepts. For strategic planning, it discusses developing a mission and objectives, analyzing the current business portfolio using tools like the BCG matrix, and designing growth strategies. The overall document serves as an introductory overview of core marketing and strategic planning frameworks and terminology.
Marketing management book @ bec doms bagalkot mbaBabasab Patil
This document outlines 6 units of a marketing management course. The key concepts discussed include the modern marketing concept, social marketing concept, marketing environment, consumer behavior, marketing research, product mix management, product-market integration, price mix management, physical distribution mix, and promotional mix. The modern marketing concept focuses on determining consumer needs and wants and satisfying them through an integrated marketing approach.
This document provides an overview of marketing management concepts including:
- The definition of marketing as creating value for customers through communication and delivery while managing relationships.
- Marketing involves specialized functions like integrating production with distribution, promotion, and price to accomplish organizational goals.
- The scope of marketing covers goods, services, experiences, events, people, places, properties, organizations, information, and ideas.
- Marketing functions include buying, assembling, selling, transportation, storage, distribution, pricing, market information, and after-sales service.
- Objectives of marketing management are to create new customers, satisfy customer needs, enhance profitability, and raise standards of living through the marketing mix.
Marketing management book 1 st sem mba @ bec domsBabasab Patil
This document provides an overview of marketing management concepts. It discusses the nature and scope of marketing, including definitions of marketing and the types of entities that are marketed such as goods, services, experiences, events, persons, places, properties, organizations, information and ideas. It also covers analyzing consumer markets and buyer behavior, explaining how cultural, social, personal and psychological factors influence consumer decisions. Specific topics covered include reference groups, family influences, and social roles/statuses.
This document discusses several marketing concepts:
1. It defines marketing in multiple ways and outlines key concepts like needs, products, value, exchange, and markets.
2. It explains the marketing concept which focuses on determining consumer wants and satisfying them through an integrated effort.
3. It also discusses other concepts like production, product, and sales orientations that have a narrower focus than the marketing concept.
The document discusses the marketing audit process. It begins by defining a marketing audit as a systematic, critical, and impartial review of a company's marketing goals, policies, methods, and personnel. It then outlines the key steps in conducting a marketing audit, including: 1) determining who conducts the audit, 2) when and how often it is done, 3) the areas to be audited, 4) developing audit forms, 5) implementing the audit, and 6) presenting results to management. The marketing audit considers both internal and external factors and reviews marketing plan performance.
This document provides an overview of marketing concepts. It defines marketing as the process of promoting and selling products or services to consumers. The document outlines the objectives of understanding marketing, discusses the evolution from traditional to modern concepts, and defines key terms like market, customer needs and wants, exchange, and transaction. It also examines the nature of marketing, noting that it is customer-oriented, aims to deliver value through relationships, and must be dynamic to meet changing customer demands.
This document summarizes the key concepts of marketing presented by Mr. UGIK in 2011. It discusses the evolution of marketing from a production focus to a customer focus. The marketing concept emphasizes understanding customer needs and satisfying them better than competitors. It involves analyzing customers, identifying their needs and wants, and ensuring superior customer satisfaction. The document also outlines the historical shift from production to selling to marketing concepts, and how in modern times, supply often outstrips demand, making marketing and advertising crucial.
1) The document discusses advertising and its role in marketing. It defines advertising as a management function that involves market research, promoting products to drive sales, and evaluating costs and benefits.
2) Advertising plays an important role in helping companies sell their products across many sectors. Various media are used to convey product information to consumers and influence their purchasing decisions.
3) The project specifically examines advertising of fast moving consumer goods (FMCG) and how understanding consumer motives and choosing effective traditional and modern media strategies can lead to successful advertising campaigns. It provides an example of how Lijjat Papad conducts advertising.
The document discusses the marketing concept orientation. It explains that the marketing concept focuses on determining customer needs through market research and then delivering products and services to satisfy those needs. In contrast to other concepts like production and selling, the marketing concept prioritizes understanding customer wants above all else. The document uses Tata Nano as a case study of successfully applying the marketing concept. It describes how Tata conducted research to design an affordable, safe car that met the needs of Indian families before launching Nano.
This document provides a review and analysis of different marketing definitions from 1925 to the 1970s. It examines key marketing concepts like needs, products/services, value, exchange, and markets. The document categorizes marketing definitions as social vs managerial and traces the evolution of definitions from a production focus to a customer focus. It analyzes definitions from scholars like Clark, Levitt, AMA, Rodger, and Bartles based on concepts like the 4Ps, segmentation/targeting/positioning (STP), and satisfying customer needs. The document aims to provide insights on how marketing definitions have developed over time.
The document provides an introduction to marketing concepts. It defines marketing and discusses key concepts including needs, wants and demands; products, services and experiences; customer value, satisfaction and quality; exchange, transactions and relationships; and markets. It then examines several marketing philosophies or concepts, including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The holistic marketing concept integrates elements of other concepts, with a focus on internal marketing, integrated marketing, relationship marketing, and social responsibility.
1) Marketing involves creating and exchanging products and values to satisfy human needs and wants. Needs are basic requirements like food and shelter, wants are desires for specific products, and demands are wants backed by an ability and willingness to buy.
2) A document discusses key elements of marketing including products, utility/value, exchange/transactions, markets, and the roles of marketing and marketers. It defines marketing as obtaining what people need through creating and exchanging products.
3) The document also discusses marketing concepts like the selling concept which involves aggressive promotion, and the marketing concept which focuses on determining customer needs and wants. The marketing mix of product, price, place, and promotion is explained as the tools used to achieve
This document defines key marketing terminology and concepts. It discusses the differences between needs, wants, and demand, and provides examples. It also defines market, business, and marketing. The core concepts of production, product, selling, marketing, and societal marketing are explained. For each concept, an example is given, such as how Honda follows the production concept and how Nokia used the product concept. It concludes by explaining why marketing strategies should be developed.
The document discusses various aspects of marketing such as marketing decisions, strategies, consumer and business markets, and the marketing mix. It also covers topics like consumer behavior, different marketing concepts, research, and the importance of having customer focus and core competencies. The overall focus is on outlining important considerations for developing and implementing effective marketing approaches for businesses.
The document discusses various marketing concepts including the marketing concept, needs and wants, demand, products and services, target markets, and marketing management.
It provides definitions and explanations of these key marketing concepts, highlighting their importance for understanding the marketing function. Merits and drawbacks of different concepts are outlined.
The psychoanalytic model of consumer behavior is also summarized, drawing from Freudian psychology and describing how unconscious desires and longings can influence purchasing decisions according to this theoretical perspective.
Objectives and features of marketing research are defined, including understanding customer buying behaviors, forecasting sales, assessing competitors, and evaluating marketing actions. Market research is positioned as a systematic, objective, and multidisciplinary process.
This document defines and provides examples of key marketing concepts including needs, wants, demands, markets, business, and marketing. It outlines five core marketing concepts: the production concept, which focuses on efficiency; the product concept, which emphasizes product improvements; the selling concept, which relies on promotion; the marketing concept, which satisfies customer needs; and the societal marketing concept, which considers social impacts. Overall, the document introduces fundamental terminology and frameworks used in marketing strategy and customer satisfaction.
The document discusses key concepts in marketing including the marketing concept, customers vs consumers, defining a market, and the four Ps of the marketing mix. The marketing concept states that businesses must satisfy customer needs and wants to make a profit. A market includes potential customers who share needs and willingness to buy a product. The four Ps of the marketing mix are product, price, place, and promotion strategies used to market a product to its target market.
This document provides an overview of basic marketing concepts. It defines marketing as a social process of satisfying human needs and wants through exchange and defines the core concepts of needs, wants, products, value, exchange, markets, and marketers. It also discusses the evolution of marketing management from a production to marketing orientation and different company orientation concepts including production, product, selling, marketing, and societal marketing concepts. Finally, it outlines the goals and principles of an effective marketing system.
The ability to accept or reject the offer (C) is not a condition that must be satisfied for an exchange to take place. The other options (A, B, D, E) are conditions that must be satisfied.
The document discusses several core concepts in marketing management including needs, wants and demands of consumers, marketing offers to satisfy consumer wants, the importance of customer value and satisfaction, and the difference between consumers and customers. It also defines marketing as a process of creating and exchanging value with others to satisfy human needs and wants. The goal of marketing is to attract new customers by promising superior value and retaining existing customers through satisfaction.
Unit 1 marketing_introduction_basic_conceptsAshish Awasthi
The document provides an introduction to key concepts in marketing. It defines marketing and discusses the 4Ps of the marketing mix - product, price, place, and promotion. It also outlines additional considerations for services marketing, including people, process, and physical evidence. The document explores various marketing philosophies and concepts including the marketing concept, holistic marketing, co-creation, and customer engagement. It provides examples to illustrate these concepts.
This document discusses different marketing concepts that guide organizational strategies. It outlines five concepts: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality and features; the selling concept, which relies on promotional activities to drive sales; the marketing concept, which determines customer needs and delivers satisfaction more effectively than competitors; and the societal marketing concept, which balances customer, societal and company interests to preserve welfare. The marketing concept is contrasted with the selling concept, with the former starting from customer needs and focusing on satisfaction versus the latter starting from factory outputs and focusing on sales volumes.
The document discusses how adopting a triple bottom line approach to business can help companies be more sustainable and profitable. It describes Carbonfund.org's carbon accounting and carbon neutral certification programs which help companies measure, reduce, and offset their carbon emissions across their operations and products. These programs support the triple bottom line of people, planet and profits by helping companies save money, comply with regulations, and differentiate their brands through sustainable practices. Case studies are provided of companies that have increased sales and identified cost savings through carbon accounting and carbon neutral certification.
The document discusses marketing mix and its key elements - product, price, place, and promotion. It provides an overview of each element and how Soft Dot Hi-Tech Educational & Training Institute applies them in its marketing strategy. Soft Dot offers a variety of degree programs at both undergraduate and postgraduate levels. It uses a range of promotional strategies including advertising, personal selling, sales promotions, direct marketing and publicity to create awareness and influence perceptions of its target customers.
MKB Recruitment voor ondernemers met groeiambities. Yolanda Vermeulen
Wij helpen ondernemers met het invullen van vacatures, welke door hen niet in te vullen zijn door ofwel tijd, kennis of middelen. Voor lastig vervulbare vacatures maar ook voor vacatures waar juist heel veel reacties op komen. Met ons concept wordt je als ondernemer of manager ontzorgt én krijg je de beste kandidaten aan tafel. Ons concept bestaat uit bouwstenen waarbij je als manager zelf bepaald wat je zelf doet en wat je uitbesteedt. Wij leveren een maatwerk oplossing voor iedere vacature.
The document discusses the marketing audit process. It begins by defining a marketing audit as a systematic, critical, and impartial review of a company's marketing goals, policies, methods, and personnel. It then outlines the key steps in conducting a marketing audit, including: 1) determining who conducts the audit, 2) when and how often it is done, 3) the areas to be audited, 4) developing audit forms, 5) implementing the audit, and 6) presenting results to management. The marketing audit considers both internal and external factors and reviews marketing plan performance.
This document provides an overview of marketing concepts. It defines marketing as the process of promoting and selling products or services to consumers. The document outlines the objectives of understanding marketing, discusses the evolution from traditional to modern concepts, and defines key terms like market, customer needs and wants, exchange, and transaction. It also examines the nature of marketing, noting that it is customer-oriented, aims to deliver value through relationships, and must be dynamic to meet changing customer demands.
This document summarizes the key concepts of marketing presented by Mr. UGIK in 2011. It discusses the evolution of marketing from a production focus to a customer focus. The marketing concept emphasizes understanding customer needs and satisfying them better than competitors. It involves analyzing customers, identifying their needs and wants, and ensuring superior customer satisfaction. The document also outlines the historical shift from production to selling to marketing concepts, and how in modern times, supply often outstrips demand, making marketing and advertising crucial.
1) The document discusses advertising and its role in marketing. It defines advertising as a management function that involves market research, promoting products to drive sales, and evaluating costs and benefits.
2) Advertising plays an important role in helping companies sell their products across many sectors. Various media are used to convey product information to consumers and influence their purchasing decisions.
3) The project specifically examines advertising of fast moving consumer goods (FMCG) and how understanding consumer motives and choosing effective traditional and modern media strategies can lead to successful advertising campaigns. It provides an example of how Lijjat Papad conducts advertising.
The document discusses the marketing concept orientation. It explains that the marketing concept focuses on determining customer needs through market research and then delivering products and services to satisfy those needs. In contrast to other concepts like production and selling, the marketing concept prioritizes understanding customer wants above all else. The document uses Tata Nano as a case study of successfully applying the marketing concept. It describes how Tata conducted research to design an affordable, safe car that met the needs of Indian families before launching Nano.
This document provides a review and analysis of different marketing definitions from 1925 to the 1970s. It examines key marketing concepts like needs, products/services, value, exchange, and markets. The document categorizes marketing definitions as social vs managerial and traces the evolution of definitions from a production focus to a customer focus. It analyzes definitions from scholars like Clark, Levitt, AMA, Rodger, and Bartles based on concepts like the 4Ps, segmentation/targeting/positioning (STP), and satisfying customer needs. The document aims to provide insights on how marketing definitions have developed over time.
The document provides an introduction to marketing concepts. It defines marketing and discusses key concepts including needs, wants and demands; products, services and experiences; customer value, satisfaction and quality; exchange, transactions and relationships; and markets. It then examines several marketing philosophies or concepts, including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The holistic marketing concept integrates elements of other concepts, with a focus on internal marketing, integrated marketing, relationship marketing, and social responsibility.
1) Marketing involves creating and exchanging products and values to satisfy human needs and wants. Needs are basic requirements like food and shelter, wants are desires for specific products, and demands are wants backed by an ability and willingness to buy.
2) A document discusses key elements of marketing including products, utility/value, exchange/transactions, markets, and the roles of marketing and marketers. It defines marketing as obtaining what people need through creating and exchanging products.
3) The document also discusses marketing concepts like the selling concept which involves aggressive promotion, and the marketing concept which focuses on determining customer needs and wants. The marketing mix of product, price, place, and promotion is explained as the tools used to achieve
This document defines key marketing terminology and concepts. It discusses the differences between needs, wants, and demand, and provides examples. It also defines market, business, and marketing. The core concepts of production, product, selling, marketing, and societal marketing are explained. For each concept, an example is given, such as how Honda follows the production concept and how Nokia used the product concept. It concludes by explaining why marketing strategies should be developed.
The document discusses various aspects of marketing such as marketing decisions, strategies, consumer and business markets, and the marketing mix. It also covers topics like consumer behavior, different marketing concepts, research, and the importance of having customer focus and core competencies. The overall focus is on outlining important considerations for developing and implementing effective marketing approaches for businesses.
The document discusses various marketing concepts including the marketing concept, needs and wants, demand, products and services, target markets, and marketing management.
It provides definitions and explanations of these key marketing concepts, highlighting their importance for understanding the marketing function. Merits and drawbacks of different concepts are outlined.
The psychoanalytic model of consumer behavior is also summarized, drawing from Freudian psychology and describing how unconscious desires and longings can influence purchasing decisions according to this theoretical perspective.
Objectives and features of marketing research are defined, including understanding customer buying behaviors, forecasting sales, assessing competitors, and evaluating marketing actions. Market research is positioned as a systematic, objective, and multidisciplinary process.
This document defines and provides examples of key marketing concepts including needs, wants, demands, markets, business, and marketing. It outlines five core marketing concepts: the production concept, which focuses on efficiency; the product concept, which emphasizes product improvements; the selling concept, which relies on promotion; the marketing concept, which satisfies customer needs; and the societal marketing concept, which considers social impacts. Overall, the document introduces fundamental terminology and frameworks used in marketing strategy and customer satisfaction.
The document discusses key concepts in marketing including the marketing concept, customers vs consumers, defining a market, and the four Ps of the marketing mix. The marketing concept states that businesses must satisfy customer needs and wants to make a profit. A market includes potential customers who share needs and willingness to buy a product. The four Ps of the marketing mix are product, price, place, and promotion strategies used to market a product to its target market.
This document provides an overview of basic marketing concepts. It defines marketing as a social process of satisfying human needs and wants through exchange and defines the core concepts of needs, wants, products, value, exchange, markets, and marketers. It also discusses the evolution of marketing management from a production to marketing orientation and different company orientation concepts including production, product, selling, marketing, and societal marketing concepts. Finally, it outlines the goals and principles of an effective marketing system.
The ability to accept or reject the offer (C) is not a condition that must be satisfied for an exchange to take place. The other options (A, B, D, E) are conditions that must be satisfied.
The document discusses several core concepts in marketing management including needs, wants and demands of consumers, marketing offers to satisfy consumer wants, the importance of customer value and satisfaction, and the difference between consumers and customers. It also defines marketing as a process of creating and exchanging value with others to satisfy human needs and wants. The goal of marketing is to attract new customers by promising superior value and retaining existing customers through satisfaction.
Unit 1 marketing_introduction_basic_conceptsAshish Awasthi
The document provides an introduction to key concepts in marketing. It defines marketing and discusses the 4Ps of the marketing mix - product, price, place, and promotion. It also outlines additional considerations for services marketing, including people, process, and physical evidence. The document explores various marketing philosophies and concepts including the marketing concept, holistic marketing, co-creation, and customer engagement. It provides examples to illustrate these concepts.
This document discusses different marketing concepts that guide organizational strategies. It outlines five concepts: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality and features; the selling concept, which relies on promotional activities to drive sales; the marketing concept, which determines customer needs and delivers satisfaction more effectively than competitors; and the societal marketing concept, which balances customer, societal and company interests to preserve welfare. The marketing concept is contrasted with the selling concept, with the former starting from customer needs and focusing on satisfaction versus the latter starting from factory outputs and focusing on sales volumes.
The document discusses how adopting a triple bottom line approach to business can help companies be more sustainable and profitable. It describes Carbonfund.org's carbon accounting and carbon neutral certification programs which help companies measure, reduce, and offset their carbon emissions across their operations and products. These programs support the triple bottom line of people, planet and profits by helping companies save money, comply with regulations, and differentiate their brands through sustainable practices. Case studies are provided of companies that have increased sales and identified cost savings through carbon accounting and carbon neutral certification.
The document discusses marketing mix and its key elements - product, price, place, and promotion. It provides an overview of each element and how Soft Dot Hi-Tech Educational & Training Institute applies them in its marketing strategy. Soft Dot offers a variety of degree programs at both undergraduate and postgraduate levels. It uses a range of promotional strategies including advertising, personal selling, sales promotions, direct marketing and publicity to create awareness and influence perceptions of its target customers.
MKB Recruitment voor ondernemers met groeiambities. Yolanda Vermeulen
Wij helpen ondernemers met het invullen van vacatures, welke door hen niet in te vullen zijn door ofwel tijd, kennis of middelen. Voor lastig vervulbare vacatures maar ook voor vacatures waar juist heel veel reacties op komen. Met ons concept wordt je als ondernemer of manager ontzorgt én krijg je de beste kandidaten aan tafel. Ons concept bestaat uit bouwstenen waarbij je als manager zelf bepaald wat je zelf doet en wat je uitbesteedt. Wij leveren een maatwerk oplossing voor iedere vacature.
O documento discute os objetivos e ações de substâncias químicas auxiliares utilizadas na desinfecção e limpeza de canais radiculares durante o tratamento endodôntico, incluindo a remoção do magma dentinário. É destacada a importância da irrigação para a remoção de resíduos e microrganismos, assim como a ação de agentes como hipoclorito de sódio, detergentes e quelantes.
Este documento compara la apariencia física de dos actores, Xavier Samuel y Taylor Lautner. Se pregunta quién es más atractivo de los dos y menciona que Xavier Samuel luce bien con gafas.
The document provides an introduction to marketing including:
1. Marketing involves identifying and meeting customer needs through the planning and execution of product, pricing, promotion, and distribution strategies.
2. The objectives of marketing are to satisfy customer demands while providing value and quality.
3. Exchanges between buyers and sellers create value when both parties are better off, and a transaction occurs when terms are agreed upon.
4. Marketers must understand customer needs at both stated and unstated levels to ensure satisfaction.
This document provides an introduction to marketing management. It discusses key concepts like needs, wants, demands, products, value, exchange, and transaction. It explains that marketing is customer-oriented and involves delivering value and building relationships. The scope of marketing includes research, pricing, promotion, distribution, financing, and after-sales service. Marketing is important because it creates awareness, boosts sales, and builds a company's reputation.
The document provides an overview of key marketing concepts including the definitions of marketing, needs and wants, demand, market offerings, customer value, exchange processes, and different marketing philosophies. It defines marketing as a social and managerial process of creating and exchanging products of value. It also discusses the importance of marketing for marketers, customers, and society by promoting product awareness, boosting sales, building reputation, and providing employment opportunities and customer choices.
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17Lovell Menezes
This document provides an overview of key concepts in marketing, including:
1) Marketing involves understanding consumer needs and wants in order to facilitate the exchange of goods and services. It is both an art and a science.
2) The scope of marketing has expanded beyond physical goods to include services, ideas, organizations, and more.
3) Important philosophies in marketing history include the production, product, and marketing concepts. The production concept focuses on mass production while the product and marketing concepts emphasize understanding consumers.
This document provides an overview of basic marketing concepts. It defines marketing as the economic process of exchanging goods and services between producers and consumers. It describes the concepts of needs, wants, and demands, and how marketing aims to understand customer wants in order to influence demand. The document also discusses the key differences between selling and marketing, and outlines several marketing concepts including the production concept, product concept, selling concept, and marketing concept. It concludes by defining the marketing mix and its key elements known as the 4Ps of marketing.
This document provides an introduction and overview of marketing management concepts. It discusses the evolution of modern marketing, objectives of marketing like satisfying customer needs profitably. It explains key concepts like marketing mix, customer value, exchange and transaction. Marketing is defined as a process of planning and executing activities to create exchanges that benefit both customers and organizations. The scope of marketing has expanded from tangible goods to include services, experiences and ideas. Effective marketing relies on understanding customer needs and delivering superior value through the right product at the right price, promotion and place.
This document provides an overview of key concepts in marketing management including:
1. It defines marketing as a social and managerial process to obtain needs and wants through creating, offering, and exchanging products of value.
2. It discusses the importance of understanding customer needs, wants, and demands rather than focusing on the physical products themselves.
3. It outlines the marketing process which involves concept development, analysis of market opportunities, market strategy design, market testing, and implementation.
4. It discusses different marketing philosophies like production, product, sales, and societal marketing concepts which influence how organizations approach marketing activities.
This document provides an introduction and overview of key marketing concepts. It defines marketing as a social and managerial process of satisfying customer needs through exchange and defines the customer as being at the heart of modern marketing. It discusses the key elements of marketing including identifying customer needs and wants, developing products and services to meet those needs, distributing and promoting products, and building relationships. It also outlines different states of demand that a marketer may encounter and the corresponding marketing strategies, such as stimulating demand when it is nonexistent or reversing declining demand. Finally, it discusses different philosophies that guide a company's marketing approach such as production-oriented, product-oriented, and societal marketing.
This document provides an overview of basic marketing concepts and terms. It begins by defining marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, or services. It then discusses key concepts like what a market and customer are, different definitions of marketing, and the 7 main functions of marketing: promotion, selling, product management, marketing information management, pricing, financing, and distribution. The document also covers the scope and nature of marketing, the evolution of marketing concepts from a production to social orientation, and 10 core concepts including needs, wants, demand, customer value, exchange, and customer satisfaction.
This document provides an overview of key marketing concepts including definitions of marketing, the three levels of marketing (philosophy, strategy, operations), the marketing mix, segmentation, targeting, positioning, branding, and marketing communications. It defines marketing as a process of identifying customer needs and wants and fulfilling them profitably. Segmentation involves dividing the market into distinct groups with common traits. Targeting selects the most attractive segments and positioning determines how the product will be perceived relative to competitors in the target segment's mind. The marketing mix or 4Ps (product, price, place, promotion) are the tactical elements used to satisfy the target market.
This document provides an overview of marketing concepts and approaches. It discusses five concepts that guide a business's marketing activities: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The marketing concept views customers as central and focuses on satisfying customer needs. The document also defines key marketing terms like needs, wants, demands, products, value, exchange, and markets. It emphasizes that the most effective approach is to understand customer needs and wants.
Basic introduction to marketing 26 07-2016suchet mahajan
This document provides a basic introduction to marketing. It defines marketing as identifying and meeting human and social needs profitably. The document outlines the nature of marketing as a specialized business function and social process. It discusses the importance of marketing for financial success and customer satisfaction. The document then covers different marketing orientations from production to societal marketing concepts. It concludes by describing core marketing concepts like segmentation, targeting, positioning, and the marketing environment.
The document provides an introduction to marketing concepts. It defines marketing as the process of moving products from concept to customer through identifying demand, price, and distribution channels. The marketing mix is also introduced, which comprises the four Ps - product, price, place, and promotion. Core marketing concepts are then defined, including needs, wants, demand, product, utility, cost, satisfaction, exchange, and relationships. The document also discusses different marketing concepts such as production, product, selling, marketing, and societal marketing concepts. Finally, it provides definitions of key elements of the marketing mix - product, price, place, and promotion.
The document provides an overview of marketing concepts and terms. It defines marketing as a societal process through which individuals obtain goods and services to satisfy needs and wants. It discusses different marketing concepts that emerged over time including the production, product, selling, and societal marketing concepts. It also defines key marketing terms like market, marketing management, and marketing environment. The document aims to introduce foundational marketing concepts.
The document defines marketing as managing markets to bring about exchanges to satisfy human needs and wants. It discusses key marketing concepts like understanding customer needs and wants in order to develop appropriate value propositions and integrated marketing programs. The marketing process involves understanding the market, designing customer-driven strategies, and building profitable customer relationships through activities like customer relationship management.
Silver Line Manufacturers produces automobile components and currently has 3-5 regular suppliers. As the company is expanding operations to new locations, the procurement manager discussed the need to look for new suppliers. When expanding into new markets, it is important for companies like Silver Line to consider adding new suppliers. This will help ensure a reliable supply of materials as demand increases across multiple locations. Selecting additional suppliers involves gathering information on potential new suppliers, evaluating their ability to meet requirements, and potentially conducting a bidding process to select new suppliers to add. Doing this research on new suppliers is crucial to support Silver Line's expansion plans and continued business operations.
This document outlines the key elements of marketing. It discusses the modern marketing concept and different approaches to studying marketing like industrial, consumer, and services marketing. It also covers important marketing topics like consumer behavior, market segmentation, the marketing mix, product planning and development, pricing policies, promotion mix, and personal selling. The document provides a syllabus and outlines lessons that will be covered, including marketing definitions, the marketing concept, consumer behavior, and the product life cycle.
This document provides an overview of marketing concepts and orientations. It discusses the production, product, selling, and marketing concepts. The production concept focuses on efficient production and wide distribution. The product concept emphasizes product quality and performance. The selling concept uses aggressive promotion to push products onto customers. The marketing concept emerged in the 1950s and emphasizes satisfying customer needs through coordinated activities. It makes customer satisfaction the primary organizational focus.
Marketing involves all activities related to generating exchanges to satisfy human needs. It includes identifying customers and their needs/wants, developing products to meet those needs, and promoting products through communication and distribution channels. The goal is to facilitate exchanges that satisfy customers and generate profits for organizations. Marketing philosophies have evolved from the production and product concepts, which focus on making and selling goods, to the modern marketing concept of determining and satisfying customer needs through integrated efforts.
1. Introduction
In the sequence of strategic analysis and decisions, "marketing mix" analysis
falls after various external and internal environmental analyses such as
PESTEL analysis, Porter's Five Forces analysis, SWOT Analysis and even
formulation of competitive strategies (Porter's Generic Strategies).
Marketing mix is an imperative concept in modern marketing and
academically it is referred to as the set of controllable tools that the firm
blends to produce the response it wants in the target market, so it consists of
everything the firm can do to influence the demand for its product (Kotler and
Armstrong, 2004). It is important to realize that marketing mix strategy of any
company can have one major function, that is, strategic communication of
the organization with its customers (Proctor, 2000). It was further argued that
marketing mix provides multiple paths as such communication can be
achieved either in spoken form and written communications (advertising,
selling, etc.) or in more symbolic forms of communication (the image
conveyed in the quality of the product, its price and the type of distribution
outlet chosen). However, the key element is that the main aspects of
marketing mix that will be discussed below "should not be seen as individual
entities, but as a set of interrelated entities which have to be set in
conjunction with one another"
Main Aspects of Marketing Mix
The easiest way to understand the main aspects of marketing is through its
more famous synonym of "4Ps of Marketing". The classification of four Ps
of marketing was first introduced and suggested by McCarthy (1960), and
includes marketing strategies of product, price, placement and promotion.
The following diagram is helpful in determining the main ingredients of the
four Ps in a marketing mix.
Marketing
2. Marketing is the total system of business activities designed to plan,
prices, promotes and distribute want satisfying goods, services, And ideas to target
markets to achieve organizational objectives.
In other word we can say that marketing means entire process of satisfying the
needs of customers. It starts with discovery of needs and want of the consumer and
it continues till these need and wants are satisfied.
The old concept of marketing is product oriented concept, according to this
concept manufacturer must produce the goods and distributes them to the
consumers.
But new concept of marketing is customer oriented, according to this concept
business and industrial enterprises can achieve its object of maximizing the profit
only when it considers the need and wants of its consumers and it tries the
satisfaction of these needs and wants.
Marketing management has the task of influencing the level, the timing, and
composition of demand in a way that help the organization achieve its objectives.
MARKETING MANAGEMENT IS ESSENTIALLY DEMAND
MANAGEMENT. The actual demand may be low, equal to or above the desired
level of demand
Marketing managers cope with these tasks by carrying out Marketing research,
planning, implementation and control.
Within the marketing planning the marketer must make decisions on target market,
market positioning, product development, and pricing, channel of distribution,
physical distribution, communication and promotion.
CORE CONCEPT OF MARKETING
1. Needs, wants, and demands
2. Markets
3. Exchange, transactions, and relationships
3. 4. Products
5. Value, satisfaction, and quality
NEED:- A human need is a state of felt deprivation of some basis
satisfaction. Need are basically basic like need of food, cloth, shelter. The
needs are not created by marketer but they are the unseparable part of
human biology.
WANT:- Want is desire for specific satisfiers of these deeper needs. For
example for satisfying the hunger need the person may want a Chinese food,
south Indian food etc. although people’s needs are few, their wants are
many. Human wants are continually shaped and reshaped by social forces
and institutions.
DEMAND:- demand are wants for specific products that are backed by an
ability qualification and willingness to buy them. Want become demand when
supported by purchasing power.
MARKET:- IN ORDINARY SENSE MARKET refers to place where goods
are bought and sold. Market is a physical place to exchange goods and
services.
According to Phillp kotler: a market consist of all the potential customers
sharing a particular need or want who might be willing and able to engage in
exchange to satisfy that needs or want.” so the size of the market depends
upon the number of person who have the unsatisfied needs and are
potentially capable of doing the exchange.
Product:- people satisfy their needs and wants with goods and services.
According to Philip cotler a product is “any thing that can be offered to satisfy
a need or want”. According to W.J.STANTON “A product is a set of tangible
and intangible attributes, including packaging,colour,price,manufacturer’s
prestige, retailer’s prestige and manufacturer’s and retailer’s services. The
key idea in this definition is that consumers are buying more than set of
physical attributes. Fundamentally, they are buying want satisfaction.
Product is an any thing an organization offers for exchange that
satisfies a consumer need. In marketing terms, a product may be a tangible
good or an idea that offers some benefit. For example if customer have
money for exchange, he can buy a physical goods, a service or an idea. For
an exchange to succeeds, it must lead to utility for consumer.
4. Exchange:- the essence of marketing is a transaction an exchange-intended
to satisfy human needs and want. Marketing emerges when people decide to
satisfy needs and want through exchange.
Exchange is the act of obtaining a desired product from someone by
offering something in return. Exchange is the social concept of marketing.
Whether exchange actually takes place depends upon whether the two
parties are agreed to the terms and conditions of exchange. When the
exchange is completed it is called as transaction.
Transaction: - it can be of two types: monetary transaction and barter
transaction. In monetary transaction in lieu of products or services offered
by the seller, the buyer offers cash or credit but in case of barter
transaction product or services are offered in lieu of product of services.
Relationship marketing builds relationships with valued customers, distributors,
dealers, and suppliers by promising and consistently delivering high-quality
products, good service, and fair prices.
Value: - Customer value is the difference between the benefits that the
customer gains from owning and/or using a product and the costs of
obtaining the product
Satisfaction: - Customer satisfaction depends on a product’s perceived
performance in delivering value relative to a buyer’s expectations
Quality: - Quality begins with customer needs and ends with customer
satisfaction
Marketing Management Philosophies
1. Production Concept
2. Product Concept
3. Selling Concept
4. Marketing Concept
5. Societal Concept
5. The Production Concept
The production concept prevailed from the time of the industrial revolution until
the early 1920's. The production concept was the idea that a firm should focus on
those products that it could produce most efficiently and that the creation of a
supply of low-cost products would in and of itself creates the demand for the
products. The key questions that a firm would ask before producing a product
were:
Can we produce the product?
Can we produce enough of it?
At the time, the production concept worked fairly well because the goods that
were produced were largely those of basic necessity and there was a relatively
high level of unfulfilled demand. Virtually everything that could be produced was
sold easily by a sales team whose job it was simply to execute transactions at a
price determined by the cost of production. The production concept prevailed into
the late 1920's.
The Sales Concept
By the early 1930's however, mass production had become commonplace,
competition had increased, and there was little unfulfilled demand. Around this
time, firms began to practice the sales concept (or selling concept), under which
companies not only would produce the products, but also would try to convince
customers to buy them through advertising and personal selling. Before
producing a product, the key questions were:
• Can we sell the product?
• Can we charge enough for it?
The sales concept paid little attention to whether the product actually was needed;
the goal simply was to beat the competition to the sale with little regard to
customer satisfaction. Marketing was a function that was performed after the
product was developed and produced, and many people came to associate
marketing with hard selling. Even today, many people use the word "marketing"
when they really mean sales.
Marketing concept
6. After World War II, the variety of products increased and hard selling no longer
could be relied upon to generate sales. With increased discretionary income,
customers could afford to be selective and buy only those products that precisely
met their changing needs, and these needs were not immediately obvious. The
key questions became:
What do customers want?
Can we develop it while they still want it?
How can we keep our customers satisfied?
In response to these discerning customers, firms began to adopt the marketing
concept, which involves:
Focusing on customer needs before developing the product
Aligning all functions of the company to focus on those needs
Realizing a profit by successfully satisfying customer needs over the long-term
When firms first began to adopt the marketing concept, they typically set up
separate marketing departments whose objective it was to satisfy customer needs.
Often these departments were sales departments with expanded responsibilities.
While this expanded sales department structure can be found in some companies
today, many firms have structured themselves into marketing organizations
having a company-wide customer focus. Since the entire organization exists to
satisfy customer needs, nobody can neglect a customer issue by declaring it a
"marketing problem" - everybody must be concerned with customer satisfaction.
The marketing concept relies upon marketing research to define market
segments, their size, and their needs. To satisfy those needs, the marketing team
makes decisions about the controllable parameters of the marketing mix
Product concept:-the product concept holds that consumer will
favour that product that offers the most quality, performance or innovative
features. Manager in these product oriented organisation focus their
energy on making superior products and improving them over time. These
manager assume that buyer admire product and can appraise product
quality and performance. Product oriented companies often design their
product with little or no customer input. They trust engineers who design
7. or improve the product even not considering and examining competitor’s
products.
Societal concept: - in recent years people have questioned
whether the marketing concept is an appropriate philosophy in an age of
environment deterioration resource shortage, explosive population growth
etc. these situations called for the new concept called as societal
marketing concept.
Introduction of marketing mix
Marketing Mix is a major concept in modern marketing and involves
practically everything that a marketing company can use to influence
consumer perception favorably towards its product or services so that
consumer and organizational objectives are attained, i.e. Marketing mix is
a model of crafting and implementing marketing strategy.
In this assignment, I will discuss the major marketing mix variables as
classified by Prof. E. Jerome McCarthy which are:
i. Product
ii. Price
iii. Place (Distribution)
iv. Promotion.
Product:- A product can be either a good or a service that is sold either to
a commercial customer or an end consumer. A customer buys a product,
and a consumer uses it. Sometimes these are one and the same, as an
industrial firm can also be a customer and a consumer. For example,
British Airways might buy aeroplanes from British Aerospace, so it is a
customer. It won't sell on the planes to another buyer, as BA needs the
planes to provide its service, so it is also a consumer. Sometimes a wide
product range covers both (Mercedes produce lorries for haulage
companies, and cars for domestic use).
More commonly, there will be a number of sellers forming a chain of
distribution. For example, a gold mine may sell gold to a jewellery
manufacturer, who in turn will sell on rings to wholesalers and retailers,
before we get to buy them in the high street. Each is a customer, but only
the final user is the end consumer. A marketing manager will identify who
8. his/her target market is, what they want, and sell it to them at each stage
in the chain.
Price:-
No matter how good the product is, it is unlikely to succeed unless the
price is right. This doe’s not just mean being cheaper than competitors.
Most people associate a higher price with quality, so you would expect to
pay more for a Rolls Royce than for a Lada. On the other hand, is one
cola worth more than another, and if so, how much?
As a rule, a producer of luxury or medical products will use skim pricing or
premium pricing initially, in order to maximize its profits. This is useful, as
it helps them to recover expensive research and development costs
quickly.
For fast moving consumable goods (fmcg's) like colas, penetration pricing
is usually used. The firm will want a large share of the market, so will
settle for a small profit on each item. In the long term, they hope that the
turnover, and therefore their profits, will be high.
The simplest method of all is cost-plus pricing , where a firm adds a profit
mark-up to the unit cost.
Promotion
The main aims of promotion are to persuade, inform and make people
more aware of a brand, as well as improving sales figures. Advertising is
the most widely used form of promotion, and can be through the media of
TV, radio, journals, cinema or outdoors (billboards, posters). The specific
sections of society (market segments) being targeted will affect the types
of media chosen, as will the cost. If you were a toy manufacturer, you
might want an advertising spot during children's TV. If you ran a local
restaurant, you might choose a local paper or radio.
A small or local business would not usually advertise on TV, because it is
very expensive. Sales promotion is designed to encourage new and
9. repeat sales. Loyalty cards, free gifts, competitions and voucher schemes
are the most popular.
Companies use sponsorship and public relations to improve their image,
notably through financing sports, the arts and public information services.
Place
Distribution channels are the key to this area. A firm has to find the most
cost-effective way to get the product to the consumer. Direct marketing
through catalogues, via a TV shopping channel and through the Internet
have become popular, because the consumer can shop from home.
For the firm, they can cut out the middleman in the process, and can
therefore make more profit. Going through wholesalers and high-street
retailers, however, is the most popular form of distribution, as that is still
where most people shop.
Limitation of Marketing Mix Analysis (4Ps of
Marketing)
Despite the fact that marketing mix analysis is used as a synonym for the
4Ps of Marketing, it is criticised (Kotler & Armstrong, 2004) on the point
that it caters seller's view of market analysis not customers view. To
tackle this criticism, Lauterborn (1990) attempted to match 4 Ps of
marketing with 4 Cs of marketing to address consumer views:
Product – Customer Solution
Price – Customer Cost
Placement – Convenience
Promotion – Communication
Conclusion
10. Marketing mix analysis is a fundamental step towards effective strategy.
Where other analysis are more related to environment and feasibility
analysis, the 4 Ps of marketing including the product itself, pricing,
placement and promotion are the four wheels of the vehicle on which the
path of an organisation's marketing success is actually dependent.
Throughout the assignment I will prefer to use my reference to Soft dot
Hi-Tech Educational & Training Institute . I will refer to this Institute how it
has diversify its market products, the price range, places for distribution
and the promotional strategies they have used to promote their products.
Soft dot In Brief
A harbinger of quality education, Soft dot Hi-Tech Educational & Training
Institute is an innovative Educational and Training organization. With
professional expertise under the belt, the institute offers excellent
education in various streams viz.
• Management
• Mass Communication
• Insurance
• CA Coaching
• Information Technology
• Travel & Tourism
• Hardware & Networking Computer Courses
Soft dot Products
11. The first market mix element is Product. A product is anything that can be
offered to a market for attention, acquisition, use or consumption that
might satisfy a need or want.. These product attributes can be
manipulated depending on what the target market wants. Also, customers
always look for new and improved things, which is why marketers should
improve existing products, develop new ones, and discontinue old ones
that are no longer needed or wanted by the customer
Soft dot has a variety of products ranging from
BACHELOR’S DEGREE COURSES
BBA - Bachelor of Business Administration
BCA - Bachelor of Computer Application
B.com- Bachelor of Commerce
BMC - Bachelor of Mass Communication
B.Sc. (IT) - Bachelor of Science in Information Technology
MASTER’S DEGREE COURSES
MBA - Master of Business Administration
MCA - Master of Computer Application
MBA (IT) - Master of Business Administration in Information Technology
M.Sc. (IT) - Master of Science in Information Technology
M.Sc. (CS) - Master of Science (Computer Science)
M.Com. - Master of Commerce
Soft dot Promotion
Promotion is a key element of marketing program and is concerned with
effectively and efficiently communicating the decisions of marketing
strategy, to favorably influence target customers’ perceptions to facilitate
exchange between the marketer and the customer that may satisfy the
objective of both customer and the company.
A company’s promotional efforts are the only controllable means to create
awareness among publics about itself, the products and services it offers ,
their features and influence their attitudes favorably
The major elements of promotion mix include advertising, personal
selling, sales promotion, direct marketing, and publicity. Soft Dot has used
all of these marketing communication mix
Elements.
12. Sales Promotion
Sales promotion is a marketing discipline that utilizes a variety of
incentives techniques to structure sales – related programs targeted to
customers, trade, and/or sales levels that generate a specific, measurable
action or response for a product or service.
Sales promotions for example includes free samples, discount, rebates,
contents and sweepstakes, premiums, scratch cards, exchange offers,
early bird prizes, etc.
Soft dot has promoted its products through different sales promotional
strategies. For example: - Providing scholarships and concessions etc.
Advertising
Advertising is any paid form of non-personal mass communication
through various media to present and promote product, services and
ideas etc. by an identified sponsor
So far, Soft dot has advertised its products through many different ways
and media. Through Newspapers and Radio we have seen different
advertisements of its products. Also through posters, hoardings and
canopies it is advertising its products.
Public Relations and Publicity
Public relations is a broad set of communication activities employed to
create and maintain favorable relationship with employees, shareholders,
suppliers, media, educators, potential investors, financial institutions,
government agencies and officials and society in general.
Through its website, Soft dot has its provided contacts for those
customers who will be in need of any information from the institute. In this
way it can create a mutual relationship with its customers and ensure that
it serves the wishes and demands of its customers.
Soft dot Place
Decisions with respect to place focus on making the product available in
adequate quantities at places where customers are normally expected to
go for them to satisfy their needs.
13. Depending on the nature of the product, marketing management decides
to put into place an exclusive, selective or intensive network of
distribution, while selecting the appropriate dealers or wholesalers.
Soft dot has used it in following ways
• All the Institutes are located at prominent locations well connected with
all modes of transport .they are located at :-
• CORPORATE OFFICE-CUM-INSTITUTE
K-16, South Extension Part-I, New Delhi-49
Ph. : 24601315, 24601316, 24601330, 24601347
• Institute : 3rd Floor,NDM I, (Near Bikanerwala)
Netaji Subhash Place, Pitam pura
New Delhi-34
Ph.: 47047478 / 9
• Janakpuri
• Admission Office cum Institute : 8th Floor, Jaina Tower-II
District Centre, (Adjacent to Satyam Cineplex), Janakpuri
New Delhi-58
Ph: 41588840 / 41 / 42 /43
• Preet Vihar
• Admission Office cum Institute : E-367, Nirman Vihar
Near Nirman Vihar Metro Station, Opp. V3S Mall, Preet Vihar
New Delhi-110092
Ph: 43018620 / 21/ 22 / 23
• SOFT DOT Price
• Pricing decisions are almost always made in consultation with
marketing management. Price is the only marketing mix variable that
can be altered quickly. Price variables such as dealer price, retail price,
discounts, allowances, credit terms etc. influence the development of
marketing strategy, as price is a major factor that influences the
assessment of value obtained by customers. Customers directly relate
price to quality, particularly in case of products that are ego intensive of
technology based.
• Soft dot being an educational institute which emphasize product
quality, it tends to sell its products with price range from moderately-
14. high to high-prices. Fee structure of soft dot is about 2.95 lacs for P.G
courses and around 2 laces for U.G courses