The document discusses the use of an original band called "Heartbreak Girl" for a coursework project. Using an original band had several advantages, including that the band wrote their own music and performed regularly, providing the type of music desired. Additionally, the band already worked well together from prior performances. The video of the band's performance was later used to promote the band on Facebook, which received positive audience feedback. To ensure continuity across parts of the coursework, the same font and images from a photo shoot of the band were used for the poster, digipak cover, and video.